beyond the buzz andrew grill visible technologies
DESCRIPTION
Presentation delivered 14th July at the Brand-e Social Buzz workshop in London. More details at http://lc.tl/buzzTRANSCRIPT
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Going….Beyond The Buzz
@andrewgrill
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2
BuzzResearchProduct DevelopmentRecruitmentSEOHRAnalyticsTrendsPrediction
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lc.tl/dominos
$26M
36,000 fans
33% online
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Is this your company?
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lc.tl/listen
Listen
Learn
Engage
Integrate
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Social Media is demanding attention
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Listening is NOT spying
lc.tl/bt
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Relevant content
lc.tl/voice
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Manual sentiment scoring and analysis
lc.tl/voice
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Sentiment Analysis
lc.tl/voice
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Influencer Analysis
lc.tl/voice
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Actionable Insight
This timeline shows the change in volume and sentiment over time, as well as associates most common terms for each month of the campaign. Useful for many things, but product launches is most common.
lc.tl/voice
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Marketing Friendly Insight
A Brand Cloud is a great way to understand how terms can differ from one brand to another. Placement of words in this visual is key. Words closer to the top align with your brand, where words at the bottom align with your competitor..
lc.tl/voice
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What can it do beyond just BUZZ?
•Provide early warning or problems
•Customer service
•Spot trends
•Stay ahead of the competition
•Market research
•Product improvements
•Recruitment
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Things you should ask any provider
•Staff experience
•Data sources
•Sentiment
•After sales support
•Reporting capability
•Investment in product development
•Local presence
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Social media is just like real life!
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Follow me on twitter.com/AndrewGrill
www.visibletechnologies.com
contact via http://lc.tl/c
+44 788 198 6694