beyond openness - open design shared creativity
Post on 21-Oct-2014
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DESCRIPTION
This presentation was given as the Opening Keynote of Open Design / Shared Creativity Festival DAY 2 - In Barcelona on July the1st 2014 What does it mean today to be open, from a more holistic point of view: overcoming the open for the sake of openness approach towards a more pragmatic one, focused on meaning and impact. Beyond openness, there’s a lot of things one can do to make an open project really successful. The session will seek to define how design thinking and social entrepreneurship can help create real world stakeholders involvement – such as with public entities, corporates and communities – shape impact and inject meaning into initiatives.TRANSCRIPT
BEYOND OPENNESS
SIMONE CICERO @meedabyte
BARCELONA July 1° 2014
ME SIMONE CICERO @meedabyte
@MEEDABYTE #BEYONDOPENNES
CONNECTOR, FELLOW
CO-CHAIR
PLATFORM STRATEGY
more…
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WHAT IS OPEN?
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STALLMAN
Free
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Open
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“Open Source is a development methodology. Free Software is a social movement”
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digital
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A Bigger trend
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Common Languages and Frameworks?
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“3-D printed a working loudspeaker, seamlessly integrating the plastic, conductive and magnetic parts, and ready for use almost as soon as it comes out of the printer.”
Cornell University in December 2013 @MEEDABYTE #BEYONDOPENNES
Bits = Atoms?
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Bits = Atoms?
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RESOURCES
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resources
outcomes
production processes
externalities
materials
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ACCESS to MEANS
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x2/18M
350globally
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CAPITAL
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1 BILLION @MEEDABYTE #BEYONDOPENNES
THE DEBATE
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Intellectual Property
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Copyleft
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You Can/Can’t do
How To do it
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[Open Source] movements rely on IP-based approach due to fears that, without IP rights and such conditions, a tragedy of the commons would ensue…
“A Case for the Public Domain” Clark D. Asay Penn State Law. February 19, 2013 @MEEDABYTE #BEYONDOPENNES
IP-based approach […] prevents the movements from reaching their full potential […] by causing significant transaction costs without offsetting benefits, resulting in a tragedy of the anti-commons.
“A Case for the Public Domain” Clark D. Asay Penn State Law. February 19, 2013 @MEEDABYTE #BEYONDOPENNES
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One Big Debate: Commercial
vs NON-Commercial
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Licenses don’t work with tangible products
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PATENTS
COPYRIGHT
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Definition what can be called #OSHW
according to OSHWA
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1. Documentation 2. Scope 3. Necessary Software 4. Derived Works 5. Free redistribution 6. Attribution 7. No Discrimination Against Persons or Groups
8. No Discrimination Against Fields of Endeavor 9. Distribution of License 10. License Must Not Be Specific to a Product 11. License Must Not Restrict Other Hardware or Software 12. License Must Be Technology-Neutral @MEEDABYTE #BEYONDOPENNES
>1000 words
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+Best Practices “things you can do to encourage the development of a
vibrant community of people who use and improve your open-source hardware project”
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A parallel debate:
Exploitation & Fairness
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Illustration: Michel Bauwens @MEEDABYTE #BEYONDOPENNES
EXP
LOIT
ATI
VE
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EXP
LOIT
ATI
VE
CopyFARLeft
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MA
RK
ET
CR
EA
TO
RS
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Commoners Cooperatives
Nonprofits
MA
RK
ET
CR
EA
TO
RS
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The Point: Should corporates
have access to The Commons?
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Why to prevent access to non-rival
goods (knowledge)?
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Production
Ownership
Governance
Peer
MA
RK
ET
CR
EA
TO
RS
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The “open” economy will be better than the
*closed* @MEEDABYTE #BEYONDOPENNES
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Brand
Marketplace
Infrastructure
Shared
Distributed
MA
RK
ET
CR
EA
TO
RS
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Brand
Marketplace
Infrastructure
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“Am I open?”
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does it really matter?
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IN THE BACKGROUND:
DIGITAL DYNAMICS
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Democratization
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Componentization
* breaking down into cost competitive and interchangeable pieces. @MEEDABYTE #BEYONDOPENNES
“Software is eating
the world”
Marc Andreessen
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Illustration: Simon Wardley – blog.gardeviance.org
Increasing competition in demand and supply
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Pioneers
Poorly understood markets, gaps to define, constantly undergoing changing dynamics, small numbers. Want to create the future.
Startups
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Settlers
Increasing demand, growing market opportunities, mature products, growing revenues.
Platforms
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Town Planners
Standardized demands, growing competition. Essential cost of doing Business.
Self disruptions while optimize for operations.
Ecosystems & Industrialization
Illustration: Simon Wardley – blog.gardeviance.org @MEEDABYTE #BEYONDOPENNES
The ILC Cycle
Illustration: Simon Wardley – blog.gardeviance.org
Innovate Leverage
Commoditize (repeat)
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It takes all the running you can do
Red Queen Effect
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It takes all the running you can do, to keep in the same place
Red Queen Effect
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The LEGOfication of everything
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complexity
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questions
answers
Singularity (credits @davidorban)
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Are we LE fying
humans? @MEEDABYTE #BEYONDOPENNES
“…all of these amazing digital technologies are coming together to create a world of mounting performance pressure.”
John Hagel @MEEDABYTE #BEYONDOPENNES
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@meedabyte @OuiShare
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OPEN AS IN BUSINESS
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Corporate business knows how to use
*open* @MEEDABYTE #BEYONDOPENNES
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ARA
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• IP cross-licensing • No forks and derivatives • Store and manage users private data • Google can unilaterally alter the terms
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Your business
Enablers of your
business
REV
EN
UES
PR
ICE
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Your business
Enablers of your
business
REV
EN
UES
PR
ICE
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Enabling Technology For the Electric Age
Electric Engines & Vehicles
REV
EN
UES
PR
ICE
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3D Design Software
And systems
Accurate & Cheap Printers
REV
EN
UES
PR
ICE
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Integrated Digital Health
Services
Data gatering Technology and
platform
REV
EN
UES
PR
ICE
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interfaces @MEEDABYTE #BEYONDOPENNES
• above the interface*: higher value systems (use case innovation) • under the interface*: process maturity, elastic provisioning, measuring (competition)
Valu
e Ch
ain
inno
vatio
n
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*Open* Monopolies?
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THE MISSION WE HAVE TODAY
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5600 @MEEDABYTE #BEYONDOPENNES
Refuse the Extinction
Perspective
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Avoid to run exponentially into collapse
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A TRULY OPEN POST-BUSINESS?
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From multi–sided
to multi stakeholder
business @MEEDABYTE #BEYONDOPENNES
Value Proposition
Profit Chains
Production Processes
Infrastructures
Ownership
Governance
From Products to Platforms
Monolithic to Participative
Zero Externalities
Connect Existing
Enabling and Distributed
Collaborative @MEEDABYTE #BEYONDOPENNES
THE TOOLS WE HAVE
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Culture Hacking
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Culture Hacking
Design Thinking
Platform Design Canvas
see:
meedabyte.com
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Ecocanvas: Nicola Cerantola – www.ecologing.es
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Culture Hacking
Design Thinking
Value Driven
Enterprise
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A
C
D
B
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Culture Hacking
Design Thinking
Value Driven
Enterprise
Open Capital
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www.swarmcorp.com @MEEDABYTE #BEYONDOPENNES
Take Responsibility
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THANKS Special thanks to: Simon Wardley, Michel Bauwens, OuiShare, Open Hardware Association, OSVehicle
SIMONE CICERO @meedabyte
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PICTURE CREDITS COVER SLIDE:
SanchTV http://goo.gl/73l1gh
Rennet Stowe http://goo.gl/evBW3V Ed Yourdon http://goo.gl/D59XYl Samuel M. Livingston http://goo.gl/JqSW59 USF Region 5 http://goo.gl/GF2Jle College Degrees 360 http://goo.gl/XOvMDC Brian Solis http://goo.gl/0zegSo Segle http://goo.gl/O3BLLY
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ICONS Team designed by Yair Cohen from the Noun Project http://thenounproject.com/term/team/42812/ Document designed by Nate Eul from the Noun Project http://thenounproject.com/term/document/5086/ Quadcopter designed by Nithin Davis Nanthikkara from the Noun Project http://thenounproject.com/term/quadcopter/22061/ Car designed by Andrew Cameron from the Noun Project http://thenounproject.com/term/car/1875/ Table designed by Joe Harrison from the Noun Project http://thenounproject.com/term/table/16149/
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