beyond link bait: getting authoritative mentions online - dixon jones
DESCRIPTION
Part 2 of 3. Link building is crucial, but link-bait tactics that worked this year may not be as effective next year. This panel session includes 3 diverse presentations outlining the many facets of link building and analysis which focuses on the underlying quality as well as ingenuity needed to get other websites to link to you early and often. It will also explain how you should approach journalists, bloggers and other authoritative sources to enhance your company's online reputation, whether or not you get links.TRANSCRIPT
Beyond Linkbait
Dixon Jones
Receptional• We are getting old• We joined some clubs• We’ve got badges• We’ve got bigger mouths
than most• We’re Internet marketing
consultants with a good track record
Majestic SEO• Second largest map of links
on the web after Google• 890 BILLION URLS indexed• Can analyze back-links by:
– Anchor– Strength– Domain or URL– Link Type– Date found– Much more
No theory. Just Actionable Ideas• Link reclamation• A Press Release Case Study• A Free link
Link Reclamation
• Coolest new trick in the book
Step 1: Find all URLs with links
(Links to your site)
Step 2: Export as CSV
Step 3: Check Header Response
The result: Free link juice
86 urls not generating link juice
A Case Study of PrWeb UK• Conducted last Tuesday (Don’t say I’m not up
to date)• Total cost: £110 plus some time• Decided to hype the “Link Reclamation” that I
just uncovered for you
PRWeb (UK) Case Study
PRWeb after day 1
The final Test:
Can I get to page 1?(Anecdotal, not conclusive if I get to page 1)
Lastly a Free Link
• I’ll do a blog post about this presentation and link to any attendee giving me their card as long as it has a web address
(ONE follow up email only. I promise)
Thank YouDixon Jones
I’m not hard to find…• Receptional.com/newsroom• Dixonjones.com/rss• Twitter.com/receptional• Facebook & LinkedIn as “Dixon Jones”• Webmasterworld as “Receptional”