the company

our focus : product design & research

perceive evolve resolve

Design activity often starts with a creative idea, an inspired instinct, sometimes a stray impulse that sparks, teases and provokes; turning stray opportunity into a good design - a great experience.

We have the ability to forecast and interpret the ever changing consumer demands to help our clients arrive at the best possible product or service solution.

DesignBait uses business as a platform to actively engage all the stakeholders - to participate, contribute and create. Propagating a culture of collaboration, sharing knowledge and co-creation.

Each of us is a part of a microcosm that reflects our own personal experiences, cultural environment, abilities and flaws.

At DesignBait we study these patterns when trying to create solutions that can best benefit the personal experience of the people for whom they are being designed

the bait for business

collaborationthe behaviour

productcatalogue

indexthe quirky cart collection

tart cartchalta racketkinky kursithaath khatt

i have a habit

perfectionist tablehabit cutleryhalf pint

silver & i

tattva stack

tart cart chalta racket

kinky kursi thaath khaatt

the quirky cart

collectionThe series embodies the street vernacular, culture and mobility

in delhi while redefining its function, craft and aesthetic.

A widely acclaimed series, has graced various design

publications like - Elle, India Today Homes, Livingetc,

HomeReview, LiveMint to name a few.

tartcart

Envisioned as a response to the possible ban on street

hawkers in delhi during the 2010 Common Wealth Games,

resurrected with a radiant, zany and provocative spirit...

Appropriate it as a mobile work station, a dinning table or just

a fun addition to your welcome lounge and watch everyone’s

eyes widen in nostalgic wonderment.

handwoven on the furniture, the weave is avalible in natural coir & silk cord and can be dyed in an array of spectacular colours.

handcrafted

chaltaracket

Inspired by the vernacular of the cart; ‘chalta’ is one part of a colloquial Hindi slang meaning

ever moving, so ‘the chalta racket’ is a unique rack on

wheels.

The mobile shelving system can swivel 360˚, offers superb

portability, functionality and mischief.

Use it as a tea trolley, a mini bar or bed side table.

multi-directional mobility

‘kursi’ is colloquial for chair

kinkykursi

These flirtatious chairs are tied and bound in intricately

woven coir. A nostalgic creation reminiscent of life lived in

the notorious, mercurial and exuberant street and style of

Delhi.

Produced by employing local weavers and welders of Delhi.

Exploring authentic techniques, for e.g. Twisting metal between alternate planes. The ‘Kursi’ is/

are designed to work with the Tart Cart as a Dining Table + 6

Chair combination.

thaathkhaatt

Translated, the ‘thaath khaatt’ means a splendid cot; evocative of the royal ride and procession

of a monarch though the bustling towns. The recline is

also seen in the portraiture of lord Vishnu as he lies back

and watches over his dominion signaling everything is as it

should be - so just lie back and your world is apropos.

version 1

spools ofreeling

laughter,

stringingtogetherdreams,

weavingbeautiful

memories

version 2

they move, roll, and come with a pair of breaks

i have a habitThe series examines the role of objects as an individual’s tools

of behaviour

Internationally and critiacally acclaimed, this series has often been used as key directions for

developing esign trends.

the perfecionist’stable

habit cutlery

half pints

the perfectionist

tablehe table uses the dimensions of

the human body as a standard of measurement to map behaviour

and visualizes the use and abuse of an object (table) by an individual over a period of time.

It maps and directs activities both physical and emotional

while working.

mind map

habitcutlery

A set of specialist tools designed to suit an individual’s

own specific technique for eating

picky forkDesigned for people with the

habit of picking one food item at a time, they play more than eat.

equalizer knifeDouble Edged for every perfectly

size bite: Efficient, Easy and Precise.

sneak spoonDouble Layered for decieving others, the spoon looks quite

innocent on first glance, but for the second spoon hidden

underneath, allowing the user to sneak in more soup

thehalfpint

Not everyone wants a whole pint.A quirky twist to the traditional pint

glass, turn it around to pretend a faux full glass.

‘silver & i’Lifestyle products inspired by

the characters of The Ramayana.

Drawing parallels between four key protagonists from the

epic and personality profiles today. Identifying, comparing

and learning their qualities and temperaments and then using them to create design

archetypes

The righteous RAMAThe benevolent SITAThe wise HANUMAN

The dynamic RAVANA

ram ravan

sita hanuman

The Vatika Tray

Inspired by the grace and innocence of Sita. A sensual form, floating on four leaves that make

the legs, this beautiful tray is reminiscent of Ashok Vatika as it shaded Sita during her stay in Ravana’s

realm.

The Twin Leaf TrayRama was an inseparable part

of Sita’s soul, this design is inspired by the inseparable bond

that often exists between two individuals. This tray can be used

to serve two edibles that are perfect together.

Crescent Incense

Hanuman’s all encompassing devotion to Ram & Sita

Inspired this stand for incense sticks. The incense ash collects

in the extended arm at the bottom of the crescent .

The Condiment StandA mainstay on Indian dinning

table this has fourbeautiful faceted bowls and

spoons to serve.

The Pie TrayElegantly faceted, the service platter perfectly holds the six

pie-plates for each slice of pie.

To help you cut and hold the pie, is the innovative pie cutter

which incorporates convenience like a pair of scissors.

Ram ShastraThese desktop accessories are tools of a multi-faceted leader. Gleaming, minimalist, inspiring and inlaid with the brilliance of Swarovski marquise crystals; using them shall make even the most mundane work a pleasure

Includes a paper cutter, a book mark, a pen and stand (next page) and paperweight.

Allow this architectural pen-stand to inspire your ideas and

take them to new heights.

The Horn TumblerSophisticated yet simple; designed for water, the horn rest allows you to rest your index finger while holding it.

Invoking the spirit of Ravana - fierce, dynamic, intelligent; this

collection offer a glimpse of a personality that thrives in a

competitive world.

The Horn DecanterAccompanying the tumblers, this stunning decanter pours, in synchronisation from three horned spouts signifying the synergy of imagination, emotion and spirit.

Available as cocktail sticks, they will makes the olive in your martini quiver.

Bar WarsPick up the weapon of your choice and stir up a drink....

or two. Make these intricately designed stirrers a part of your

arsenal. They get the job done.

The Bud Vase A rose by any other name will still have thorns!

Bottle OpenerThis glamorous and sleek bottle opener will also open many conversations as an alluring objet d’art in your bar.

thetattva

collection

for art’d inox

includes The Tattva Stack + Accessories

A unique space saving kitchen utensil stack, transforming

Chappati making into a convenient, happy, glorious experience!

Accessories include a beautiful Chappati Tongs and an intricate

Chappati Roaster giving your chappatis a unique style.

The design celebrates this play of human practice, natural elements

and symphony of hands. The TATTVA stack is a composite

tower of utensils. The function and process of chapatti making

literally defined its aesthetic and form. The stack also amplifies the

process of storing the Chappati making in the kitchen.

Material Used: Stainless Steel & Wood

The Accessories1. SS Chappati tongs (Chimta)2. SS roaster (Jaali)

The StackStarting with the bottom up:1. SS Kneading Bowl2. Wood Chakla (rolling Pin)3. Wood Paraat (rolling platform)4. SS Dry Atta Bowl (wheat container)5. SS Lid for the Atta Box

Roti making is also a story of evolution, the metamorphosis of nature and human purpose. For our intent to survive feed and grow the humble grain transforms and evolves too.

logofor a New Zealand origin

consulting firm practising in India

MONOGRAPHpublishing

MONOGRAPH

MONOGRAPH

monograph

m u n i s h w a r

munishwar

logofor a parent company and its

subsidiaries, ensuring that they reflect the ethos of the company

and bring a unified identity

monograph

cups

cone

sandwich box

brandingfor a new venture in fast food

launching soonIncluding - brand concept,

logo, packaging, food concept & tasting, menu design, kiosk

design, flyers etc

logobrand, logo and web design for

the world renowned cardiologist and Padma Shri winner

Dr. K.K. Aggarwal

v

SITE MAP

>> II <<

Health A-Z

Heart

Good Food

+ Daily Medical News

+ Indian Journals

+ PubMed

+ WebMD

+ MedSpace

+ Guidelines

+ Drugs

+ Mayo Clinic

+ Up to Date

+ Conferences in India

+ CDC

+ Lab Tests Online

+ Medical Slides

+ NGO

+ MedTerms

+ IndianMedLar

+ Daily Medical News

+ Daily Medical News

Publication

Newsletter

On Call

Date 12/6/10

On Call

Useful Links

On Call On Call On Call On Call On Call

CANVAS W 1100

2 3 4 51LOREM IPSUM DOLOR SIT AMET, CONSECTETUER ADIPISCING ELIT, SED DIAM NON

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

SEARCHHOME

GROUP PERFECT HEALTHMELA

HEART CAREFOUNDATION

ABOUT CARDIOLOGY

IJCPEVENTS HCF

WELLNESSADVICE CONTACT

SIGN IN REGISTEREMEDICARE

DR. K. K. AGGARWAL

HEARTOF THEMATTER

www.kkaggarwal.com

exhibitiondesign for the vis-a-vis pavilion at the ace tech fair in mumbai -

showcasing architectural light solutions.

design the necessary . design the important . design the happy