beyond google - premium resources for your research
TRANSCRIPT
When you have a subject to research, where do you go first for information?
A te
xtbook
Your rea
ding list
/web su
rfing/
Wiki
pedia
A fe
llow st
udent
Your lectu
rer
Libra
ry data
bases
Scholar
Libra
ry st
aff/Lib
raria
n
0%
38% 38%
0%
8%
0%
15%
0%
1. A textbook2. Your reading list3. Google/web
surfing/Wikipedia4. A fellow student5. Your lecturer6. Library databases7. Google Scholar8. Library staff/Librarian
Where do you go next?
A te
xtbook
Your rea
ding list
/web su
rfing/
Wiki
pedia
A fe
llow st
udent
Your lectu
rer
Libra
ry data
bases
Scholar
Libra
ry st
aff/Lib
raria
n
0%
25% 25%
0%
17%
25%
8%
0%
1. A textbook 2. Your reading list 3. Google/web
surfing/Wikipedia 4. A fellow student5. Your lecturer6. Library databases7. Google Scholar8. Library staff/Librarian
“I care where the food I eat is sourced”
Stro
ngly Agre
e Agre
e
Neutra
l
Disa
gree
Stro
ngly D
isagr
ee
0%
38%
15%
8%
38%
1. Strongly Agree2. Agree3. Neutral4. Disagree5. Strongly Disagree
“I care where the information I use in my essays/research is sourced”
Stro
ngly Agre
e Agre
e
Neutra
l
Disa
gree
Stro
ngly D
isagr
ee
62%
23%
0%0%
15%
1. Strongly Agree2. Agree3. Neutral4. Disagree5. Strongly Disagree
Critical evaluation of websites
• Authority
• Accuracy
• Currency
• Objectivity
Visible Web (16%)
Invisible Web (84%)
Of the databases we’ve demonstrated, which do you think you are most likely to use
Business
Source Com
plete
Facti
va Js
tor
All of t
hem
None of t
hem
47%
24%
0%
24%
6%
1. Business Source Complete2. Factiva3. Jstor4. All of them5. None of them
ClassicMistakes
Classic Mistakes
Too many keywords
‘Market size and market segmentation of internet consulting
sector in US in 2008’
= 0 results
‘Market size and internet consulting’
‘Market size and internet consulting and US’
Classic Mistakes
Sticking with initial search terms
‘e-commerce’
= 0 results
‘ecommerce’
‘electronic commerce’
Keywords and Synonyms
Telecommunications Growth Hungary
‘An exploration of the growth of the telecommunications sector in Hungary’
Telecommunication
Mobile communication
Handsets
Telecommunication equipment
Cellular communication
Transmission
Internet
Wireless
Telephony
Telecom. Services / Systems
Telecom
Fixed Line
Wired
Broadband
Routing
Networks
Expansion
Size
Progress
Development
Maturity
Advances
Potential
Outlook
Economic dev./policy/indicators
Eastern Europe
Europe
Emerging Markets
Magyar
Budapest
Hungarian
European Union
Classic Mistakes
Ignoring search settings
‘judge business school arnoud de meyer’
= 0 results
‘judge business school and arnoud de meyer’
What next?
FeedbackWas this presentation the
right length?
Yes
No – n
eeds to b
e shorte
r
No – n
eeds to b
e longe
r
78%
0%
22%
1. Yes2. No – needs to be
shorter3. No – needs to be
longer
FeedbackWas this presentation pitched
at the right level?
Yes
No – it
was t
oo basic
No – it
was t
oo advance
d
72%
0%
28%
1. Yes
2. No – it was too basic
3. No – it was too advanced
FeedbackDid you find this session useful?
Very
use
ful
Use
ful
Not r
eally
Not a
t all
usefu
l
39%
0%
22%
39%
1. Very useful
2. Useful
3. Not really
4. Not at all useful
