beyond fast: how to fund, design, build, and monetize your ambitious software products and start-ups...

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Beyond Fast Rob Meadows CEO How to fund, design, build, and monetize your ambitious software products and start-ups -- faster. Oct 30 - 2014

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"Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster" presented by Rob Meadows, CEO of Originate at ICMA 2014.

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Page 1: Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster. // ICMA 2014

Beyond Fast

Rob Meadows CEO

How to fund, design, build, and monetize your ambitious software products and start-ups -- faster.

Oct 30 - 2014

Page 2: Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster. // ICMA 2014

Market

Top Start-up & Product Risks:

2

Financing Technology Product

We must eliminate risks faster to increase our odds of success.

Page 3: Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster. // ICMA 2014

3

A Fast World A Faster World

• Next Day

• Soon

• Seconds

• 1 click

• Next Hour

• Now

• Milliseconds

• No clicks

Page 4: Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster. // ICMA 2014

4

Fast Financing Faster Financing

• Angels +

• Friends & Family +

• Venture Capital

• Your Customers

(Crowd Funding)

Page 5: Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster. // ICMA 2014

5

Fast Product Faster Product

• A Great Idea

• Lean/Agile

• MVP

• A Great Pain Point

• Workshops

• Prototype

Page 6: Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster. // ICMA 2014

6

Fast Product Faster Product

• Your Experience

• User Feedback

• Fail Fast

• Customer Interviewing

• Analytics + User Testing

• Build The Right Thing

Page 7: Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster. // ICMA 2014

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Fast Design Faster Design

• Wireframes

• Design Samples

• Mockups

• Whiteboard + Prototype

• Style Tiles

• Dynamic Style Guide

Page 8: Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster. // ICMA 2014

8

Fast Technology Faster Technology

• Mobile web

• No Tests

• Pair Programming

• MVP

• Native mobile

• Test-Driven Development

• Pull Requests

• V1

Page 9: Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster. // ICMA 2014

9

Fast Technology Faster Technology

• Performance Profiling

• Midnight Deployments

• In-house/Outsourced

• New Relic

• CI/CD

• Partnerships

Page 10: Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster. // ICMA 2014

10

Fast Money Faster Money

• SEO/SEM

• Ads

• App Purchases

• Customer Referrals

• Subscriptions

• In-App Purchases

Page 11: Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster. // ICMA 2014

11

Example: Style Tiles in Photoshop

Page 12: Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster. // ICMA 2014

12

Example: Dynamic Style Guide in Sketch

Page 13: Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster. // ICMA 2014

13

Example: Prototype in Invision

Page 14: Beyond Fast: How to fund, design, build, and monetize your ambitious software products and start-ups -- faster. // ICMA 2014

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