2014mediakitmedia.dmnews.com/documents/64/2014dmn_mediakit_15837.pdfbetween marketer) and content....
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2014MEDIAKIT
Contact Information: Greg Zalka I 646-638-6027 I [email protected]
DMNEWS.COM
LEAD GENERATION•SponsoredPromotion
•WhitepaperoftheDay
•HotListoftheDay
•Telemarketing
•Webcasts
•VirtualEvents
•eBook
•Social
•Source
•OnlineDirectory
BRANDING•Magazine
•dmnews.com
•Newsletters
EVENTS•Marketing&Tech
PartnershipSummit
•MarketingHallofFemme
•40Under40
•Caples
THOUGHT LEADERSHIP•Roundtable
•Blogs
•Videointerviews
CUSTOM CONTENT CREATION•eBooks/Surveys/
Microsite
RECRUITMENT•Online
•Print
OTHER•Licensing
Insightonprofitabledata-drivenmarketingstrategies
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March 2014 | dmnews.com
THE HEATED DATA SECURITY AND PRIVACY DEBATE IS RICH WITH CONTRADICTIONS, CONTROVERSY, AND COMPLEXITY—
AND MAJOR CHALLENGES FOR MARKETERS.
01_DMN_Cover_v2.indd 1 2/12/14 10:37 AM
n 100%year-onedirectrequest
n100%BPAqualified
n83%C-Suite/Seniormarketingtitles
n70%Client-Sidemarketers
Marketersneedinsightthatdrivescustomeractionandprofitablerevenue.Gettingtothatinsighttakestherightmixofdata,strat-egy,andtechnology.Direct Marketing Newsprovidestheessen-tialinformationonhottrends,successfulstrategies,andcoretechnologiesthatmarketersneedtogetfromrawdatatoprofit-ableinsight.Throughamultiplatformmixofnewsandanalysis,casestudies,in-depthfeatures,andexecutiveQ&As,DMNhelpsreadersstayaheadofthecurveandaheadofthecompetition.
*BPA AUDITED FULL AUDIENCE REACH OF 150,000+ ACROSS DIGITAL, SOCIAL MEDIA AND PRINT
Contact Information: Greg Zalka I 646-638-6027 I [email protected]
2014 MEDIA KIT DMNEWS.COMCORE READERSHIP
• VERTICALS INCLUDE:n Online-OnlyRetailers
n TraditionalOutlets
n FinancialServices
n Healthcare
n Technology
n Publishing
n Communications
n Entertainment
n Hospitality
n Tourism&Travel
n Manufacturing
n Education
n Government
n Transportation
n Utilities
n Associations
n Agencies
n Media
Chairman,CMO,CEO,COO,etc.
MarketingManager+
B2BB2C
AgenciesSuppliers
Creative,Operational,Technical,etc.
BothB2C/B2B
Titles
55%
30%
24%
28%
26%
6%
17%
44%
70%JOB TITLE BREAKDOWN:
B2C V. B2B BREAKDOWN:
CLIENT-SIDE MARKETERS V. AGENCIES BREAKDOWN:
Client-SideMarketers
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*Adduedatesarethe10thofthemonthprior
**AllEssentialGuideswillhavebonusdistributionatDMA2014
***Ineveryissue:coverageofemail,analytics/marketing-tech,anddirectmail/postalorregulatoryissues
2014 EDITORIAL CALENDAR
Contact Information: Greg Zalka I 646-638-6027 I [email protected]
Month In-Depth BestPractices OneTough Next*** Supplements PlannedBonus DMNEvents (MainFeature) Feature Question (Trends) Distribution (Live&Virtual)
January
August
October
September
February
March
April
May
June
July
November
December
TopMarketing-TechTrends
WhatB2BandB2CMarketers
CanLearnFromEachOther
AllMarketingIsDirect:Data-
DrivenMarketingStrategies
AreBrandsTheirOwn
MediaOutlets?
CustomerLoyaltyinanAgeof
One-ClickChurn
DataQuality,Privacy,and
GovernanceAmidChangingLegislation
Virtual Event: RetailMarketing
Strategies(Sept10)
Live Event: 40Under40
Awards(Sept30)
HowMuchPersonalizationIsTooMuch?
MarketingHallofFemme
TheEvolvingRoleofthe
MarketingAgency
LeadingMarketingInfluencers
40Under40Awards
2015MarketingOutlook
EmailMarketing
Segmentation
MultichannelDataStrategies
DirectResponse
Multichannelmarketinginthe
ageofmobile
DirectMail
CustomerAnalytics
MarketingMeasurement
LeadGeneration
ContentMarketing
CustomerEngagement
Attribution
DataGovernance
CustomerLoyalty
ChannelConflict
MarketingMeasurement
Personalization
Bigvs.SmallData
MarketingROI
DirectResponse
Attribution
Privacy
EmailMarketing
Anaytics
Segmentation
MobileMarketing
DirectResponse
Print
DRTV
ContentMarketing
Video
MultichannelMarketing
E-commerce
VoiceoftheCustomer
LeadGeneration
SocialStrategies
—
—
EmailMarketingEssentialGuide
—
ContentMarketingEssentialGuide
(eBook)
PostalEssentialGuide
—
—
AgencyBusinessReport
MultichannelMarketing
EssentialGuide
—
CaplesAwards
Marketing&TechPartnership
Summit
eTailEast
DMA2014,Advertising
Week
40Under40Awards,ERA,GraphExpo
—
MarketingHallofFemme,
NationalPostalForum,eTail
West,ad:techSF
—
—
CRMC
—
ad:techNewYork
CaplesReveal
Live Event: Marketing&Tech
PartnershipSummit(Jan28)
—
—
Virtual Event: MobileMarketing
(Feb26)
Live Event: MarketingHallofFemme(Mar21)
—
Virtual Event: LeadGeneration
(May14)
—
—
Live Event: CaplesAwards
(Nov11-13)
Virtual Event: ContentMarketing
(Dec3)
Month In-Depth Best Practices One Tough Next*** Supplements Planned Bonus DMN Events (Main Feature) Feature Question (Trends) Distribution (Live & Virtual)
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Allratesarenet
Seemediakitpageforallopportunities
*Customoptionsavailable
2014 MEDIA KIT DMNEWS.COM2014 ADVERTISING RATES
PRINTINCLUDES DIGITAL AND APP EDITIONSDISPLAY
SOURCE
RECRUITMENT
Frequency Full Half Quarter Frequency Full Half Quarter Eighth (Includes 4 online (Includes 3 online (Includes 2 online (Includes 1 online job postings) job postings) job postings) job posting)
1x $8,880 $6,215 $3,555 1x $6,215 $4,350 $2,490 $1,245
3x $8,440 $5,905 $3,375 3x $5,905 $4,130 $2,365 $1,180
6x $7,995 $5,595 $3,195 6x $5,280 $3,700 $2,115 $1,055
12x $7,550 $5,280 $3,025 12x $4,970 $3,480 $1,990 $1,000
20%premiumaddedtobackcoverposition15%premiumaddedtoinsidefrontandinsidebackcoverpositions10%premiumaddedtoallguaranteedrun-of-bookpositions
Frequency 4 col. x 4" 4 col. x 3" 4 col. x 2" 4 col. x 1" 2 col. x 4" 2 col. x 3" 2 col. x 2" 2 col. x 1"
1x $1,190 $1,160 $1,125 $1,090 $600 $575 $560 $545
3x $1,130 $1,100 $1,070 $1,040 $560 $550 $535 $520
6x $1,005 $985 $960 $935 $505 $495 $475 $465
12x $955 $915 $895 $875 $475 $460 $450 $435
LEADGENERATION SPONSORED PROMOTION WHITEPAPER OF THE DAY HOT LIST OF THE DAY TELEMARKETING
DeploymentRate $5,965 $2,975 $2,375 UponRequest
CPL $50-$200
SOCIAL
TweetChatSponsor $4,565
TWITTER
LIVEEVENTS
Sponsor $24,000 Reveal $9,500 Sponsor $15,000 GoldSponsor $7,500
ROUNDTABLE CAPLES* MTPS* HALL OF FEMME*
LEADGENERATIONEVENTS
Editorial $23,625
Collaborative $22,000
Partner $18,925
Keynote $9,870
Session $9,870
Booth $4,490
WEBCAST VIRTUAL EVENT
Contact Information: Greg Zalka I 646-638-6027 I [email protected]
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Allratesarenet
2014 MEDIA KIT DMNEWS.COMADVERTISING RATES (CON’T)
ONLINE DISPLAY
SPONSORSHIPS
INTERACTIVE/RICH MEDIA
NEWSLETTERS
ONLINE DIRECTORY
JOBS.DMNEWS.COM
JOB POSTINGS
Frequency Leaderboard (728x90) IMU (300x250) Navigation Bar (980x30) Peel Page (see specs)
1month $3,125 $2,545 $2,890 $4,975
3months $3,000 $2,440 $2,780 $4,750
6months $2,880 $2,340 $2,660 $4,557
12months $2,630 $2,140 $2,430 $4,440
CPM $105 $105 $105 —
Frequency Channel (728x90, 300x250 & 300x100) Digital Edition (300x250) iPad (320x50, 728x90 & 360x90) Keyword (728x90)
1month $7,215 $2,756 $1,575 $1,575
3months $6,625 $2,620 $1,500 $1,500
6months $6,025 $2,478 $1,415 $1,415
12months $5,485 $2,342 $1,340 $1,340
Frequency Prestitial (640x480) Pushdown (980x418) Skin (see specs)
1day $1,654 $1,050 $5,250
3days $1,570 $995 $4,725
6days $1,491 $945 $4,200
12days $1,407 $890 $3,675
Sponsorship Daily Insider (728X90, txt link & logo) Email Weekly (728X90, txt link & logo) Marketing & Tech Weekly (728X90, txt link & logo)
1week $5,250 $2,260 $2,260
2weeks $4,990 $2,140 $2,140
3weeks $4,725 $2,030 $2,030
4weeks $4,460 $1,920 $1,920
Text ad only
1week $3,750 $950 $950
2weeks $3,550 $850 $850DailyInsiderdeploys5xaweek,EmailWeekly&Marketing&TechWeeklydeploy1xaweek
Allcostsperweek
Type Option A Option B Option C
AnnualRate $1,325 $1,130 $900
Frequency Leaderboard (728x90) IMU (300x250) Navigation Bar (980x30)
1month $1,270 $1,020 $1,145
3months $1,220 $975 $1,095
6months $1,170 $935 $1,055
12months $1,070 $855 $965
30-day $330
60-day $550
DIGITAL
Contact Information: Greg Zalka I 646-638-6027 I [email protected]
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
2014 MEDIA KIT DMNEWS.COMLEAD GENERATION
You want sales leads? We have multiple ways to deliver them. Don’t pick just one – ask about our content syndication program which will utilize all appropriate lead generation products to guarantee you the most qualified, up-to-date, sales and/or marketing ready leads.
WHITEPAPER OF THE DAY Deliveredondemandtoover30,000*opt-inintegratedmarketers.Thisbroadcastserviceenablessuppliersandresearchfirmstoannouncewhitepapers,bestpracticeguidelines,researchresultsandotherfreeliteratureinallsectorsofintegratedmarketing.
HOT LIST OF THE DAY Deliveredto17,000*direct,database&interactivemarketers;singlesponsoreddailyHTMLemailblasttoeagersubscribers.Thesedirectmarketerswanttostayinformedonwhat’snewinresponse,compiled,postalandemaillistsinthispopularservicewhichshowcasesonenewmailinglisteverybusinessday.Detailedinfooneachlistandwheretogetitmakethisaninvaluableresourceformailingprofessionals.
SPONSORED PROMOTION Deliveredondemandtoover31,000*marketers.SponsorshipsavailableforemailblastofspecialclientpromotionssenttoDirect Marketing Newssubscriberbase.Promotionexamplesinclude,butarenotlimitedto:Webcasts,TradeShowExhibition,SpecialAnnouncements,NewProductLaunches,Advertisements,Anniversaries,NewBusinesswins,andCongratulatorymessages.
TELEMARKETINGOurtelemarketingprogramutilizesouryear-roundcirculationrequalificationeffortstotargetthemostcustomizedleadrequests.Addproprietaryquestionstoourongoingcirculationeffortstoensureyouareonlyreceivingwhatyoudeemanacceptablemarketingorsalesreadylead.*Silverpop2013average
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
DIRECT MARKETING NEWSwebcastsareanauthoritativeandinteractivemarketingopportunityforadvertisers,allowingyoutocommunicatethoughtleadershiptoacaptiveaudience.Ledbyasenioredi-tor,webcastsfeaturethemostrespectedmarketingexecutives.Sponsoringaweb-castdevelopsleadsculledfromtheDirect Marketing Newsaudienceinaneducation-alandinformativeatmosphere.Weofferthreewebcastsponsorshippackagestoeffectivelymeetyourobjectives:Editorial,Collaborative,andPartner.
DIRECT MARKETING NEWStakesrespon-sibilityforallwebcastpromotions,reg-istrations,andondemandpromotionsafterwards.Yourwebcastisavailableondemandforayearafteritruns.Youwillreceiveallregistrantcontactinformationandreceiveapersonalizedlinktopro-moteandhostondemand.
Editorial
Collaborative
Partner
DMN
DMN&Sponsor
Sponsor
DMN
DMN
DMN
DMN
DMN&Sponsor
Sponsor
Yes
Yes
Yes
Sponsorhas10minutesat
theendofQ&A
Sponsorspeaksonpanel
Sponsorspeaksonpanel
ContentCreation ModeratorFormat
Speaker Recruitment
Sponsors of Speaking
Opportunity
Option to Purchase
Webcast File
2014 MEDIA KIT DMNEWS.COMLEAD GENERATION EVENTS
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
WHO: Estimated1000+marketingdecisionmakers
WHAT: Anonlineeventtofosterlive,interactivedialoguebetweenmarketers&sponsors
FEB 26 Mobile Marketing
MAY 14 Lead Generation
SEP 10 Retail Marketing
DEC 3 Content Marketing
2014 MEDIA KIT DMNEWS.COMLEAD GENERATION EVENTS
SPONSORSHIP OPPORTUNITIES INCLUDE:Editorial Keynote:Sponsor benefits by being the exclusive keynote sponsor and aligning its brand with the keynote speaker (typically a client-side marketer) and content. This pack-age includes:n Adigitalskinduringthekeynote topromoteyourcompanyn Ahigh-levelexecutivefromyour companytakepartintheQ&A withthekeynotespeakern Youspeakerclosesthelast5min ofthekeynotesessionn Aboothintheexhibitionhall withunlimitedcontenttoengage withtheattendeesn Contactdetailsfromallregistrantsn Rate:$9,870
Session Sponsor:Sponsor has a session during which you present a case study or best practices workshop.n Thesessionis30minandhas10 minliveQ&An Aboothintheexhibitionhall whereyoursalesexecutivescan engagewithattendeesinrealtimen Yourboothcanholdasmuch contentasyouwant (whitepapers,ebooks,videos)n Contactdetailsfromallregistrantsn Rate:$9,870
Virtual Booth in Expo Hall:Sponsor has a booth to engage with attendees in real time. n Boothcanholdasmuch contentasyouwant (whitepapers,ebooks,videos)n Contactdetailsoftheattendees thatengagedwithyourboothn Rate:$4,490
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MASTERINGMULTICHANNELMARKETING
WHAT IS AN EBOOK?Today’scustomerswanttobeeducatedbeforemakingapurchase,aswellasinformedonhowtomakethebestuseoftheirpurchase.Contentmarketinghasbecome increasinglypopular,asa result—andeBooksareanessentialpartofacomprehensivecontentmar-ketingmix.
AneBookprovidesmorecontentthanawhitepaper,butlessthanabook.DMNsponsoredeBooksareacompilationofcontentthatincludeseveralarticlesorwhitepapersonarelatedtheme,executiveinterviews,andmore.Theyprovideanin-depthlookataparticulartopic,arerelevanttoagroupoftargetedprospectsorcustomers,andaredesignedtoengage,educate,entertainandgenerateleads.
eBooksarefreetoreadersinexchangefortheircontactinforma-tionandanexcellentsourceofengagedleads.
Contact Information: Greg Zalka I 646-638-6027 I [email protected]
2014 MEDIA KIT DMNEWS.COMEBOOKS
DMN EBOOKS ARE DISTRIBUTED VIA: Email: Exclusiveemailblasts Newsletters: DailyInsiderandEmailWeekly Website: Ads,textlinksandeBooklibrary Social Media: Twitter,LinkedIn&Facebook
THE OPTIONS:Sponsor’s Content:•SponsorSuppliesContent•Clientsupplieslogoandfullpageadvert•DMNwritespromocontent/summary
CUSTOM CONTENT CREATION:•Sponsorsuppliesbrief•DMNcreateseBookwithin6weeks•Approx2,500words/8-10pages•$7,500+CPL(basedonthenumber ofleads)
THE BENEFITS:Thought Leadership:Showyourexpertiseandeducate ouraudienceinyourchosenfield
Leads:Leadsguaranteefromdownloads
Branding:Companynameandlogooncoverandoptionforfullpagead
*AllratesNetandbasedonstandardfilters.Additionalcriteriawillaffectrates.
COST:
8
100 $65 $6,500
200 $55 $11,000
300 $48 $14,500
500 $43 $21,500
Total Leads CPL Total Cost
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
2014 MEDIA KIT DMNEWS.COMSOCIAL
WANT TO MAKE A SERIOUS SOCIAL IMPRESSION?Asponsoredtweetchatisyouranswer.Centeredonaspecifictopicofyourchoice,tweetchatsarefast-paced,action-orientedlivediscussionsthattakeplacearoundadesignatedhashtag.Theyallowyoutoengagedirectlywithtop-levelintegratedmarketerswhofollow@dmnewswhilealsospreadingawarenessofyourbrandandincreasingyoursocialfootprint.
PRE CHAT:n Sponsorrecruitsspeakers
n 1tweetadaytheweekprior from@dmnews
n 2tweetsadaytheweekofthetweetchatfrom@dmnews
n PostonDMNFacebook&LinkedIn theweekofthechat
n PromotioninourDailyInsider Newsletterthedaybefore
n Prestitualpromotingeventday beforeanddayofevent
n Emailblasttoourtwitterfollowers
DAY OF CHAT:n DMNmoderates
n SponsorownsTwitterskin exclusively
POST CHAT:n DMNmoderatorblogsthe
“findings”ofthetweetchatfromaneditorialperspective
n Storifyyourchatsoa“cliffnote” versionisavailableforanyonewho missedtheliveevent
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
2014 MEDIA KIT DMNEWS.COMSOURCE & ONLINE DIRECTORY
BRAND YOUR COMPANY AND REACH 45,000 QUALIFIED SUBSCRIBERS ON A MONTHLY BASISDirectMarketingNewsSourceisamustforanycompanyseek-ingacost-effectiveopportunitytomaximizeexposure,andthepotentialfornewbusiness.Itisbuiltontheconceptofcontinu-ity,givingyourcompanyyear-roundvisibilitytothedecision-makerswhoreadthepublication.Makeanimpactanddeeplypenetratethiseliteaudiencebytakingadvantageofavarietyoflistingoptionstomakeyourcompanystandout!
2”x2”
4”x4”
2”x1”
2”x3”
BeoneclickawayfrombuyingdecisionsofthousandsofmarketingprofessionalsturningtotheDirect Marketing NewsOnlineDirectoryeveryday.Withover150categories,standoutintheareasthatbestdefineyourcapabilitiesanddriveleadstoyourcompany.
3 OPTIONS AVAILABLE! OPTION A: $1,325100worddescription,logo,fullcontactinformation,2corporateassetdownloads,video,socialmedialinks,editoriallinks,featuredlistingonHomePage,featuredlistingchannelpage,featuredinoneweekofDailyInsiderNewsletter,featuredas“CompanyoftheWeek”ondmnews.com
OPTION B: $1,13075worddescription,logo,fullcontactinfo,1corporateassetdownload,socialmedialinks,editoriallinks,featuredlistingonchannelpage,featuredinoneweekofDailyInsiderNewsletter
OPTION C: $90025worddescription,logo,fullcontactinformation,socialmedialinks,editoriallinks,featuredinoneweekofDailyInsiderNewsletter
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
DIRECTMARKETING NEWSPRINT/MOBILE APP/IPAD/DIGITAL EDITIONWhetherit’saprintadvertisementorexclusivesponsorshipofthedigitaledition,mobileapp,oriPad,Direct Marketing Newsmakesiteasyforyoutogetexposureamongstmarketerseverywhere!
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
DIRECTMARKETING NEWS DMNEWS.COM
PagePeel(seespecs) Prestitial(640x480) Pushdown(980x418)
NavigationBar(980x30)
Leaderboard
(728x90)
*Webstats:Omniture2013monthlyaverage
Skin(seespecs)
IMU(300x250)
IMU impressions now served on mobile site-added value!
Monthly Page Views Monthly Visits Monthly Unique Visitors
221k 139k 113k
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
2014 MEDIA KIT DMNEWS.COMNEWSLETTERS
ThefollowingeditorialnewslettersarepublishedbyDirect Marketing Newsandareavailableforsponsorship.Sponsorshipincludesaleaderboardandatextboxbannerlocatedabovethefold.
DAILY INSIDER DeliveredDailyto40kintegratedmarketers.Themust-readformarketersandtheiragencieseverybusinessdayforitsbreakingnewscoverageandexpertanalysisonallaspectsofmarketing.
EMAIL WEEKLY DeliveredeachTuesdaytoover28kemailmarketers.Theprimarysourceoforiginalnews,expertviews,casestudies,bestpracticesandtipsontheever-changingpracticeofemailmarketing.
MARKETING&TECH WEEKLYDeliveredeachThursday,theMarketing&TechWeeklyisaonestopsourcetodiscoverthefreshestcontentaroundnewdevelopmentsinmarketingtechnologythatcanhelpyourbusinessengagewithnewconsumersandkeeployalonescomingback.
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January 28 • NYC 2014January 28 • NYC 2014
Contact Information: Greg Zalka I 646-638-6027 I [email protected]
CONVENE CONFERENCE CENTER, MIDTOWN WEST: 810 7TH AVENUE, NEW YORK, 10019Thisone-dayeventaimstofosterdeepercollaborationbetweenmarketersandtheirtechnol-ogycolleagues.Expecttoreach100+decision-makingmarketerswhowillserveasacaptiveaudienceforyourrelevantcontentandmessaging.
TheDirect Marketing News2014Marketing&TechPartnershipSummitisamuch-neededsourceofstrengthinatimeofchange.TheSummit,tobeheldonJanuary28inNewYork,isdedi-catedtoexploringwaysinwhichmarketerscanbettercollaboratewiththeirtechnologycol-leagues—whetherinIT,data,mobile,orwebdevelopment—toenhancemarketingperformance.
Theeventwillfeaturekeynotespeakers,expertpaneldiscussions,interactiveroundtables,andin-depthworkshopstogiveattendeesmultiplewaystogettheinformationtheyneedtosucceedintoday’sever-evolvingmarketplace.Speakerswillsharedeepinsightintosuchtopicsas:n OpportunitiespresentedbydeepeningtherelationshipbetweenmarketingandITn HowmarketingandITfromseveralorganizationshavejointlylaunchedandnowsustain successfulstrategicmarketinginitiativesn Improvingsuchareasasdatagovernanceandintegration
TAKEAWAYS & FEEDBACK FROM THE 2013 MARKETING&TECH PARTNERSHIP SUMMITThe2013Direct Marketing NewsMarketing&TechPartnershipSummitwasadayofcollaboration,ideation,andresolutionfilledwithgreatcontent,casestudiesandworkshopdiscussions.Attendeesleftrechargedandreadytotackletheirtoughestmarketingandtechnologychallenges.
Attendee feedback from 2013: n 100%ofrespondentswouldattendfutureDMNeventsn 100%ofrespondentsratedtheeventasveryusefulorusefuln 95%felttherewasexcellentorgoodopportunitiesfornetworkingn 85%felttheeventhadanidealcombinationoflengthandsessionsn 81%qualifiedtherelevancyofthetopicsasexcellentorverygood
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January 28 • NYC 2014January 28 • NYC 2014
Contact Information: Greg Zalka I 646-638-6027 I [email protected]
SPONSORSHIP OPPORTUNITIES:Session Sponsorship: $14,995n Deliveryof(uptoincludingQ&A)a40 minutesession,co-presentedwithaclient inacasestudyformatn Inclusionintheday’stakeaways closingsessionn Contentdistributiontoallattendeesonthe day(1item)n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newslettersdedicatedemails)n VideointerviewwithEIC(willbehostedon dmnews.comandavailableforyourownuse)n Advertisingondmnews.comagainst conferencecontent
Keynote Sponsorship: $12,495n Introduction(5-10min)n Contentdistributiontoallattendeeson theday(1item)n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newslettersdedicatedemails)n VideointerviewwithEIC(willbehostedon dmnews.comandavailableforyourownuse)n Advertisingondmnews.com
Lunch & Learn Sponsorship: $7,495n Moderatearoundtablediscussioncovering topicssuchasC-levelpartnerships,cross- channelcustomerinsightstrategies,and digitalmarketingtechtoolsn Contentdistributiontoallattendeesonthe day(1item)
n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newslettersdedicatedemails)n VideointerviewwithEIC(willbehostedon dmnews.comandavailableforyourownuse)n Advertisingondmnews.com
Sponsored Cocktail Hour: $8,995n Hostcocktailhour(welcomeannouncement)n Brandingonhightoptablesatcocktailhourn Spinningprizewheelsponsorship(prizesto besuppliedbythesponsor)n Contentdistributiontoallattendeesonthe day(1item)n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newslettersdedicatedemails)n VideointerviewwithEIC(willbehostedon dmnews.comandavailableforyourownuse)n Advertisingondmnews.com
Exclusive Roundtable Sponsorship: $22,500n Influencetheconversationn Prominentspeakingandthought leadershipopportunityn Involvementinthecreationoftheagenda& topicstobecoveredwitheditorialn Fulleventattendeecontactdetailsn Contentdistributiontoallattendeesonthe day(1item)n Brandingthroughoutthedayn Brandingonalleventpromotion(online, newslettersdedicatedemails)n Advertisingondmnews.comn EditorialcoverageoftheRoundtableinthe MarchissuewithFPadvert
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
AGENDA: Date: Friday,March21Time: 9:30a.m.–1:30p.m.Place:WHotelNewYork,541LexingtonAvenue,NYC
2014 HONOREES:n Frances Allen,EVP,ChiefBrandOfficer,Denny’sCorp.
n Amy Bohutinsky,CMO,Zillow
n Kathy Button Bell,VP,CMO,EmersonElectric
n Leilani M. Brown,CMO,StarrCompanies
n Susan Cohig,SVPofIntegratedMarketing,NationalHockeyLeague
n Dorothy Dowling,SVP,Marketing&Sales,BestWesternInternational
n Peggy Dyer,CMO,AmericanRedCross
n Jamie Haenggi,ChiefMarketing&CustomerExperienceOfficer,Protection1
n Teri Llach,CMO,BlackhawkNetwork
n Kristin Lynch,CMOandVP,BrandMarketing,WorldKitchen
n Nagisa Manabe,ChiefMarketing&SalesOfficer,USPS
n Stephanie Marchesi,CMOandSeniorPartner,FleishmanHillard
n Tricia Melton,SVPofEntertainmentMarketing,TBS,TNTandTurnerClassic Movies,TurnerBroadcasting
n Trish Mueller,SVP&CMO,TheHomeDepot
n Karen Quintos,SVP&CMO,DellInc.
n Mary Novak-Beatty,VPofMarketingandCallCenterSales,MayflowerTours
n Sheena Oliver,VP,Marketing,OticonInc.
n Ann Sung Ruckstuhl,SVP&CMO,LiveOps
CELEBRATING THE MOST INFLUENTIAL WOMEN IN MARKETING Powerhousebrandshavemuchincommon:dynamism,flexibility,incisiveness,intelligence.Sodothewomenwhositatthemarketinghelmsofmanyofthesecompanies.Whethertheyrunmarketingatastartuporatanestablishedbrand,thesefemalemarketingchiefshaverisentotheapexoftheprofessionascham-pionsofintegrated,directmarketingstrategiesintheirorganizations.Joinusatthe2014MarketingHallofFemme(MHoF)tomeetthewomenwhosemarketingstrategieshavemadethebiggestbusinessimpactoverthepastyear.Comehungry;leaveinspired.
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
Networking Cocktail Reception Sponsorship - $12.5kn SponsorwillwelcomeattendeestotheCocktailhour andaddresstheaudiencewithacongratulatorytoast tothewinners
n Brandingduringcocktailnetworkingreception–any wherethat’sfittingatthevenue
n Seatatatablewithoneofthehonorees
n Sponsorswillreceiveamentionintheeventcoverage intheMayissueofDMN,intheMHoFeBookandonline
n HalfPage“congratulations”advertintheMayissue
n 3ticketstotheevent
n SponsorshipofChampagneRaffle(businesscarddrop)
n PresentationoftheChampagnetothewinner
n Thebusinesscardsofallparticipants
Photo Shoot Sponsorship - $7.5Kn ExclusiveSponsorshipofthephotoshoot
n Exclusiveaccesstothehonoreesthroughoutthe photoshoot
n Brandingduringtheevent–anywherethat’sfittingat thevenue
n Brandingonpromotionalmaterialsleadingupto theevent
n HalfpageadintheMayissuecoveringtheevent
n 3ticketstotheevent
Photobooth sponsorship - $9.5Kn Brandingduringtheevent–anywherethat’sfittingat thevenue
n Seatatatablewithoneofthehonorees
n Guestswillbeinvited/encouragedtotakesouvenir photosofthemselvesattheeventinthebranded photobooth.
n Photoswillbeprintedonacolorprinterleavingguests withabrandedsouvenircarryingyourbrandingforlong termexposureandassociationwithamemorableevent
n 3ticketstotheevent
*CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE!
SPONSORSHIP OPPORTUNITIES:*Platinum Sponsorship - $25kKickingoffthedayatthe2014MarketingHallofFemmeisanexclusiveroundtable(RT)forhon-oreesonly.Thoseexecutivesparticipatingwillhavetheopportunitytoshareinsightanddiscusspressingissuesandcurrenttrendswithotherhonoreesattending.Examplesoftopicstobedis-cussedincludetheevolvingroleoftheCMO,col-laboratingwiththeCIO,keepingontopofissueslikecustomerexperienceandBigData.
n SponsorsreceivesaseatatRTalongsidethe honorees(mustbetopmarketerinattendance)
n CommentaryfromtheRTwillbepublishedin theMayissueofDirectMarketingNews(DMN), intheMHoFeBookandonline.Sponsorswillbe includedintheintro.
n Sponsorswillhave5minutesonstageorthe optionofintroducingthekeynotesession (dependentonavailability)
n Brandingduringtheevent–anywherethat’s fittingatthevenue
n Seatatatablewithoneofthehonorees
n 5ticketstotheevent(includingoneattendee forRoundtable)
Gold Sponsorship - $10kn Brandingduringtheevent–anywherethat’s fittingatthevenue
n Seatatatablewithoneofthehonorees
n Sponsorswillhave5minutesonstageorthe optionofintroducingthekeynotesession (dependentonavailability)
n Sponsorswillreceiveamentionintheevent coverageintheMayissueofDMN,intheMHoF eBookandonline
n HalfPage“congratulations”advertinthe Mayissue
n 3ticketstotheevent
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
CELEBRATING THE MOST INFLUENTUAL PEOPLE IN MARKETINGJoinusonSeptember30 inNewYork for theDirect Marketing News40Under40AwardsandLuncheon,wherewe’llcelebrateyoungmarketingleaderswhoarenot only succeeding, but excelling despite the manychallengesthey’refacedwithtoday.
TheDirect Marketing Newseditorialteamjudgednom-inationsfromacrossagencies,brands,andvendorstoselect40professionalsundertheageof40whoareamongthebrightestandmostambitiousprofessionalsintheintegrated,digital,andtraditionaldirectmarket-ing fields. Along with a festive awards ceremony tohonortheiraccomplishments,theluncheonwillfeaturea panel discussion among several past winners whowilldiscusstheirsuccessstrategiesandwhatthey’redoing now to maintain their career and companymomentum.Youwon’twanttomissthisexcitingday!
SPONSORSHIP OPPORTUNITIES:EXCLUSIVE ROUNDTABLE SPONSORSHIP: $22,500
nAseatatthetable
n Influencetheconversation
- Prominentspeakingopportunity
- Involvementinthecreationoftheagenda& topicstobecoveredwiththeeditorialteam
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup totheeventsandattheevent
nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)
nEditorialcoverageoftheRoundtableinthe Novemberissue
nFullpageadinNovemberissue KEYNOTE SESSION: $12,500
n IntroductionofKeynotespeaker
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup totheeventsandattheevent
20142014
nHalfpageadintheNovemberissuecovering theevent
nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content) PANEL DISCUSSION: $12,500
nModerate/Hosttheconversation
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup totheeventsandattheevent
nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)
nEditorialcoverageintheNovemberissueand www.dmnews.com
nHalfpageadinNovemberissue
CHAMPAGNE RAFFLE (LEAD GENERATION): $9,500
nSponsorshipofChampagneRaffle(businesscarddrop)
nPresentationoftheChampaigntothewinner
nThebusinesscardsofallparticipants
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup totheeventsandattheevent
nHalfpageadintheNovemberissuecoveringtheevent
nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)
PHOTO SHOOT SPONSORSHIP: $9,500
nExclusiveSponsorshipofthePhotoshoot
nExclusiveaccesstothehonoreesthroughoutthe photoshoot
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup totheeventsandattheevent
nHalfpageadintheNovemberissuecoveringtheevent
nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)
GOLD SPONSORSHIP: $7,500
nTablefor10attheluncheon(VIPpositioning)
nBrandingonpromotionalmaterialsintherunup totheeventsandattheevent
nHalfpageadintheNovemberissuecoveringtheevent
nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
2014 MEDIA KIT DMNEWS.COMROUNDTABLE SPONSORSHIP
Direct Marketing News’ ROUNDTABLE SERIES FOR 2014 will address a wide range of topics critical to marketers, including:
Theroundtablesbringtogethermarketerstodiscussimportantissuesandrelevanttopicsofconcerntomarketingexecutives.The8to12participantswillincludeclientsidemarketersandhigh-levelthoughtleaders.
FOR THE SPONSOR COMPANY THIS IS AN OUTSTANDING OPPORTUNITY TO:n Demonstrateexpertisen Deliverinsight
n Sharethoughtleadership
Before the Event:Inclusionwithinpromotionalactivitiesleadinguptotheevent.Invitesforatten-danceincludementionofsponsor.Sponsorcansuggestprospectivesandclientstheywouldlikepresent,butfinaldecisionwillbemadebyDirect Marketing Newseditors.
During the Event: Sponsortoattendandparticipateincloseddoorroundtablewithoneseatatthetable.
After the Event:FullpagedisplayadvertisementforsponsortoappearinDirect Marketing News’printeditionandonlineatdmnews.com,alignedwithroundtableeditorial.
n Segmentation andtestingn E-commercen Socialmedian Mobilemarketingn Searchmarketingn WomeninMarketing
n Bigdatan Consumerprivacyn Emailmarketingn Leadgenerationn Analyticsand measurement
DMN Roundtable Terms & Conditions: Video taping the roundtable session is prohibited. The roundtable event will take place between the hours of 8:30a and 11:00a with breakfast being served. Request for different meals or time of day will come at a surcharge to the sponsor. Under no circumstance should the details of the round-table discussion be published in any format including print, online, social media channels, etc by the client or any attendees prior to the publication date.
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
2014 MEDIA KIT DMNEWS.COMRECRUITMENT
DirectanddigitalmarketersturntoDirect Marketing Newstogetaninsider’sviewonthelatestandgreatestintheindustry.Narrowyoursearchandhoneinontheperfectcandidatebypublishingthejobopportunitiesatyourcompanywiththeindustryheavyweight.Preferprint?Thinkwebisthewaytogo?We’vegotyoucoveredonbothfronts.
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Contact Information: Greg Zalka I 646-638-6027 I [email protected]
2014 MEDIA KIT DMNEWS.COMLICENSING, REPRINTS & EPRINTS
PROMOTEYOURCOVERAGEWITHDIRECT MARKETING NEWS’CUSTOMREPRINTSCreatedwithhighstandardsandcompetitivelypriced,DirectMarketingNewsarticlescanbereprintedintheiroriginalformorcustomizedtomeetyourspecificrequirements.Choosebetweenreprintsandeprints(electronicPDFs)forauniqueandcost-effectivewaytomarketyourcompany,services,andsolutions.Useoure-printstoelevateyourprofileandshowcaseyourcoveragewhiledrivingtraffictoyoursite.Reprintscanbeusedinhandouts,mediakits,mailings,andincorporatedisplays.
EPRINTS:nDirectMarketingNewsproducesanddelivers
aready-to-usePDFofthearticle,whichcanincludeyourcompanylogoandcontactdetails.
nThepurchasingcompanycanhostthePDFonitswebsite,sendtoclients/contactsviaemail,diskoronaCD.
n Thisoptionisidealforemailmarketingand PRcampaigns.
nNon-printable:$700
nPrintable:$1700
HARD COPY REPRINTS:n4-color,100lb.stocknSinglesided
nHalfPage:$1150
nFullPage:$1440
FULL MARKETING LICENSE:n Eprintsn HardCopyReprintsn MarketingCollateralLicensen HalfPage:$1475n FullPage:$2175
VIDEO:n Linktoonlinevideocoverage
Rate:$2000
PLAQUE: n 12”x15”(Cherry,Oak,orBlackMatte-base) plaquewithpersonalizedengravingn Includesproofing,formatting,production, andshippingn HalfPage:$790n FullPage:$825
MARKETING COLLATERAL LICENSE: n UseofDMNlogoandeditorialquotes
Rate:$650
Laminates:$45(bulkpricing discountsavailable)
CountercardwithEasel:$65
SPECIAL TRADE SHOW PACKAGEn MarketingCollateralLicensen Laminatesn CounterCardwithEasel
Rate:$765
*Allratesarenet
**Minimum500copiesforHardCopyReprints
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