better warnings, better choices articles 11 & 12
TRANSCRIPT
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Better warnings,better choices
Articles 11 & 12
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Article 11
• All Parties shall implement effective packaging and labelling measures within
3 years of entry into force
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Objective of the Health Messages
To increase public awareness of the health hazards, and addictiveness of using tobacco products. And of secondhand smoking.
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Do Health Warnings ‘Work’?
• Research from around the world shows an increase in motivation to quit, resulting in more people calling quit lines and expressing intentions to stop smoking.
• Warnings most effective for two groups of people: – Those thinking of starting;– Those who want to quit.
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SA Health Warnings, 1980s
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SA Health Warnings: 1996
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A new generation of messages
• Seeing is believing.
• A picture tells a story better than a 1000 words.
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Canada,2000
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Brazil 2002
“When you smoke, you inhale arsenic and naphthalene also used against rats and cockroaches”
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Australia,2006
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India, 2007
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EU, 2007
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Venezuela, 2007
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Sad fact
• The tobacco industry uses images of health to sell death.
• Public health uses images of death to sell health.
• The truth about tobacco is ugly.
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Making warnings effective
• Use pictures
• Require warnings on all main faces of packaging and at the top.
• Require warnings to be as large as possible
• Use multiple warnings, and keep them refreshed
• Require warnings on ALL tobacco products
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•
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Constituents & Emissions
• Info on chemicals in tobacco must be stated.
• Need qualitative not quantitative info.
• Eg. “Cigar smoke contains benzene which causes cancer”.
• Should not imply one brand is less harmful than another brand,
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Plain Packs
• Article 11 Guidelines recommend adoption of plain packs.
• Imagery associated with brand removed.
• Brand names allowed in standard font of set size.
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International Co-operation
• In conjunction with Article 22.
• Countries should license use of pictures by other countries quickly, easily and without costs.
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Article 12: Education, Communication,Training, &
Public Awareness
• To succesfully educate, increase awreness & train people on the health, social, economic & environmental consequences of tobacco production, consumption & exposure to tobacco smoke
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Aims
• To ensure understanding:
– of tobacco control measures– harms of tobacco use & SHS exposure– Tactics of the tobacco industry.
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Thank you
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Summary
• The warnings are most effective when they are prominent, provide specific information, evoke an emotional response and are changed regularly.
• Pictures can be understood by everyone without having to read any text.
• Combining the warnings with information about where to get help makes smokers more confident about quitting.