betta home living franchise opportunity document

1.

Franchise Opportunity Become a part of the Betta Franchise Community.

Our Vision is to be the leading independent retailer group providing home appliance and furniture solutions to consumers.

The Opportunity.The BSR Group operates a national franchise system that delivers an industry-leading retail and commercial offering to Australian consumers with an extensive product range and cutting edge technology.

BSR Group is the number one independent franchisor of retail businesses selling electrical appliances, furniture, bedding, household goods and relevant accessories in Australia. The BSR Group grants franchises to operate under the Betta Home Living brand, which carries with it a history of over 50 years in Australia. BSR Group offers its franchisees access, not only to the Betta Home Living brand, but to a tried and tested business system which supports and enables franchisees to maximise their offering to the customer and meaningfully participate in a market which has become progressively more competitive. BSR Group seeks to do this by providing the most comprehensive, all inclusive service possible.

Key franchise benefits at a glance:

• Robust system & processes

• Marketing expertise and execution

• Access to group pricing negotiated with suppliers

• Ongoing training and advice

Our Business Story – an Overview.From humble beginnings, BSR Group has grown considerably and now has its head office in Brisbane, Queensland. BSR Group employs approximately 50 employees across 4 main departments, including merchandising, digital, IT and operations. BSR Franchising Pty Ltd is a wholly owned subsidiary of BSR Australia Ltd, a public unlisted company, the shares in which are held exclusively by retailers associated with the Group. This structure provides genuine ownership for retailers, and engenders a rigor in the way that BSR Group conducts its business and delivers its services.

In the last five years, Betta has redefined its position in the marketplace and shown itself to be a progressive business. Some notable achievements in that period include:

2010 – New CEO appointed

2010 – Key personnel employed in the merchandising team

2011 – BSR joined NARTA, the LARGEST independent buying group in Australasia

2011 - New core ranging program implemented

2011 - Online trading commenced

2012 - Integration of Retravision stores

2013 - Store rebrand project completed

As a proud member of NARTA (the National Associated Retail Traders of Australia), BSR benefits from NARTA’s buying power gained through purchases exceeding $3 Billion (AU) annually.

A Brand with Heritage.In 1961, seven local independent retailers came together to combat rival electrical retail groups and formed the Brisbane Electrical Television Traders Association (BETTA). Since then, Betta has built a solid reputation on delivering superior customer service, providing us with a major advantage in the market. With over 50 years’ experience in retailing we really know how to service our customers’ needs.

Our Franchise Culture.Most of our franchise operators live close to their stores and develop close ties within their local community.

Many franchisees choose to invest a portion of their profit by spending it within their local community, thereby generating additional business opportunities and valuable goodwill within their community.

Local business connections are often created by franchisees through establishing relationships with local businesses e.g. local transport companies who arrange for delivery of product to customers, local tradesmen who provide installation services to customers, local media providers. Important community connections are also often created by franchisees supporting their local sporting clubs, schools and charities.

Our Store Locations – a Snapshot.• National footprint

• Network of nearly 200 associated retailers

• 80% regional

• Locally owned and operated

• Strong local community based relationships

• Store size range from 200sqm – 2000sqm

Our Categories.Betta franchisees proudly offer the widest and latest range of electrical & furniture solutions for the home across key categories.

Betta’s key product categories include Refrigeration, Cooking, Laundry, Big Screen Televisions, Air conditioning, Small Appliances, Vacuum Cleaners, Laptops, Tablets, Furniture and Bedding.

Industry Leading Brands.Betta franchisees provide customers with all the leading brands. We work with over 100 core suppliers which represent over 95% of the market.

Add On Services.Betta has built strong relationships with some of Australia’s leading finance, rental and retail warranty providers to ensure our customers have flexible options of interest free and rental terms available.

Our Marketing.Betta is committed to continuing to build its trusted and reputable brand in the marketplace. We have a strong presence on social media, have a growing loyalty programme (Club Betta), and have consistent brand look and feel across all major offline and online platforms, and in-store activity. Here’s just a small taste of some of our branding and marketing material.

V1 - SBVE01Z01MA BAYSIDE LEADER, Tuesday, March 10, 2015 05

BLACK ROCK

Time for new home

DOORKNOCK APPEAL TO UPDATE LIFESAVERS’ OLD HOUSE

BLACK ROCK Life SavingClub is appealing to the com-munity to help rebuild theirrun-down clubhouse.

Club secretary GraemeEddiehausen said there willbe a doorknock appeal onMarch 21-22 to raise moneyto fix their Beach Rd club-house.

He said it would cost about$2 million to build a newclubhouse.

It was built in the 1920sand community demands onthe lifesaving club had

grown massively since then,he said.

The clubhouse was orig-inally a small beachside hut,which has had a couple of ex-tensions either side, but toaccommodate about 300members and make it moreaccessible, it now needs arebuild.

“It’s not very functional.The original core of the club-house is in disrepair really,and unfortunately with the(February 28) storm, wesustained more damage.”

He said that the rollerdoor and roof panels were

blown off in the winds. “We’re in the process of

trying to get that fixed so thebuilding is secure and safe,”he said.

“We need to replace it withsomething which is energyefficient and functional for arange of community uses,”he said.

Mr Eddiehausen said theclub often had requests fromschools to run water safetysessions, or charity walksasking to use it as a base.

Bayside Council directorof corporate services MickCummins said the club had

approached the council forfinancial help to rebuild theclubhouse, but the councilwas unable to help.

“This facility is not in-cluded in council’s four-yearcapital works program,” hesaid.

“The maintenance and re-newal of Life Saving club-houses is the responsibilityof the individual club inpartnership with Life Sav-ing Victoria.”

For more details aboutBlack Rock Life Saving Clubwill run a doorknock appealgo to: brlsc.org.au

Nicole Precel

TLifesavers Cathy Moncrieff and Toni Powderly outside their run-down clubhouse. Picture: CHRIS EASTMAN

MOORABBIN

Mum pleas for return of dead son’s phone

A MOTHER distraught overthe recent death of her son isdesperately searching forhis missing mobile phone.

Hellen Callinicos’ 41-year-old son, Gabriel, died whenhis car crashed into a tree inRowans Rd Moorabbin aftersuffering a heart attackwhile driving last month.

Mrs Callinicos had ex-pected the small blackNokia 301 to be handed backto her along with his otherbelongings after police hadcleared the car, but it wasn’tthere. She fears the phone,full of photos and messages,was flung from the car andpicked up by a stranger.

“It’s like finding a bodywithout a head, I just reallywant the phone back,” MrsCallinicos said.

Anyone who might haveseen it or picked it up isurged to return it to MrsCallinicos. “It would meanthe world to me to see all themessages he sent to me, sothat I can read them and re-member him,” she said.

“Because I will never getanother one again.”

Moorabbin Highway Pa-trol Senior Constable Anto-ny Tannenbaum confirmedpolice hadn’t found a phoneon Mr Callinicos or in hiscar. He said the phone mighthave been ejected on impact.

Anyone with informationcan contact Debbie on0408 373 211.

Troels Sommerville

WE want to know what youwould like to see on LeaderNewspapers’ communitywebsites.

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Completing the surveygives you the chance to winone of 15 double passes toVillage Cinemas gold classvalued at $79.

Go to leadernews.com.auto have your say and enter.

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A MAN has died after his carhit the back of a vehiclestopped at a Brighton Eastintersection on FridayMarch 6.

Emergency services werecalled to the corner of CentreRd and Thomas St just be-fore 10am.

Police media spokeswom-an Danielle Fleeton said theman, believed to be in his50s, was declared dead at thescene.

Ms Fleeton said the driverof the other car was notinjured.

Police southern metro-politan region InspectorJohn Cormack said thecrash was a tragedy headinginto the long weekend.

Moorabbin Highway Pa-trol is investigating. Anyonewith information phoneCrime Stoppers 1800 333 000.

BRIGHTON EAST

Man dies in rear-end crash

MATTRESSES40%

OFF ALL

ONLY AT BRIGHTON BETTA HOME LIVING 507-513 Nepean Hwy, EAST BRIGHTON Ph:(03) 9596 9233 www.betta.com.au

HURRY!

LIMITED

STOCKBrighton

05NEWS

0

TV Radio

Press Ads

2

for your chance to win $1000 every month, Join Club Betta today!

sale!sale!warehousewarehouse

620L STainLESS STEEL FREncH DOOR FRiDgE H1780 x W915 x D700mm 420432

145L cHEST FREEzER H830 x W726 x D576mm 420489

390L 2 DOOR FROST FREE FRiDgE H1720 x W703 x D647mm 315472

225L TOp mOunT FRiDgE H1477 x W540 x D584mm 416833

400L TOp mOunT FRiDgE H1670 x W677 x D670mm 416835

matching fridge & freezer pigeon pair

when you rent

this lg product1 month free!*

$101 $101

$81

$102

$200buy both &

$398 $597

$798 $399 $399$278

$1898

red hot deal!

245L VERTicaL FRiDgE H1430 x W550 x D580mm 416749

175L VERTicaL FREEzER H1430 x W550 x D580mm 416751

$3.45 Daily Rental

Min. rental before upgrade $1252.70

$0.75 Daily Rental


$1.10 Daily Rental


$0.75 Daily Rental


$0.75 Daily Rental


$1.45 Daily Rental


$0.55 Daily Rental


$428 $538

$568 $24915 moNths iNterest free with No repaymeNts for 12 months!‡ that’s betta!

• On promotional purchases • Reverts to cash advance rate • $59 annual fee • Min purchase $500 • Offer valid from 01/01/15 to 31/01/15 ‡Terms and conditions apply. See back page for details.

ThaT’s beTTa!

$300*

$100 Betta gift Card wHEn yOu REnT pRODucTS VaLuED BETwEEn $999 & $1498 $200 Betta gift Card wHEn yOu REnT pRODucTS VaLuED BETwEEn $1499 & $2498

$300 Betta gift Card wHEn yOu REnT pRODucTS VaLuED aT $2499 OR mORE

rent this monthand get a Betta gift

Card up to the value of

* Terms and conditions apply

600mm STainLESS STEEL cOOking pack electric fan forced oven $599 426970

Ceramic 4 Zone Cooktop $499 420080

Slideout rangehood $169 426973

aLSO aVaiLaBLE optional gas Cooktop with Wok Burner $399 427020

packagE pRicE $899 427118

$102 $161

$50

$65

rent this

monthand get a Betta gift Card*

up to the value of

*Terms and conditions apply

$300*

buy as a pack and save!

gift Card*Bonus

4kg cLOTHES DRyER 416281

6.5kg TOp LOaD waSHERWELS 3 Star, 95L Wash 370418

14 pLacE SETTing DiSHwaSHER WELS 3.5 Star, 15.4L Wash 415744

Also available in Stainless Steel $549 416264

8kg TOp LOaD waSHERWELS 3 Star, 101L Wash 415243

package price!

hot buy

$0.77 Daily Rental


$474 $0.90 Daily Rental


$1.05 Daily Rental


$1.85 Daily Rental


$0.97 Daily Rental


limited stock!

limited stock!

cracker deal!

8kg FROnT LOaD waSHERWELS 4.5 Star, 68L Wash 412948

1200rpm spiN speed

$999427118

3

follow us | bettablog.com.au

In store and online 1st January 2015

sale!sale!warehousewarehouse

415L 2 DOOR

FROST FREE FRiDgE

H1690 x W700 x D690mm

369379

See Page 3 for detailS. By redemPtion. termS & ConditionS aPPly.

rent this month and get a Betta

gift Card* up to the value of $300!gift Card*Bonus

32” (81cm) HD LED

LcD SmaRT TV

3 Year Warranty 420485

$25ea

$21 $61 $278$778

BanquET nOn-STick

FRypan 393465

caFE gRanDE

cOnTacT gRiLL 407737

top buy! large

family size

$49ea

Shop 24/7 online at betta.com.au for more great deals! ThaT’s BeTTa!

smart tv

$1.45 Daily Rental

Min. rental before

upgrade $513.30

$0.50 Daily Rental

Min. rental before

upgrade $183.60

Catalogues

Sponsorships

• Catalogues• TV• Online• Press

• Sponsorships (Brisbane Heat and Sydney Swans)

• Club Betta• Facebook

• Betta Gift Card• Exterior store branding• In Store Visual• Merchandising

Digital Marketing

Outdoor

betta.com.au

Gift Cards

Club Betta

In store Merchandising

Social Media

Our Forums and Conferences.Our National Buying Forums are held twice a year and allow our franchisees to connect with each other, head office staff and supplier representatives, as well as access the latest pricing deals which are achieved through our collated ordering system.

A Conference is held annually and has previously been held in exciting locations such as Canada, Madrid, Hong Kong & Los Angeles. The Conference provides an opportunity to engage in professional development and to also focus on relationships with key stakeholders. We also believe in motivating and celebrating all our franchisees at our conference, and awards are presented annually to retailers at the Conference.

Your Investment and Our Support.The initial investment in your Betta franchise depends on the expected turnover of your store. The

potential return will also depend on whether you can fund the business yourself or whether you will need

finance.

An estimated start up cost sheet is included in this information pack, which details the fees and what is

required to establish a Betta Home Living franchise. The most important variable in the level of success

you will achieve is in fact you! Franchisees consist of people, and no two people are the same. We can

provide you with our proven system, name and the business tools and support necessary to operate but

your reward is ultimately determined by your diligence and commitment to your business.

Here is a list of the services and support we will provide you.

Franchise application process

• Business Planning

• Supplier Negotiation Services

• Market Analysis

• Store Design

• Training

• Marketing

• Territory Map

• Contract Support

• IT Support

• IT Help Desk Support

Expression of Interest

Receive and Review Information Pack

Meeting with BSR Representative

Review and Sign Disclosure Information

Business Plans Approved

Store Setup and Training

Opening Day

If you’d like to become a part of the Betta Franchise Community, or would like more information, we’d love to hear from you.

Contact our Chief Operations Officer, Paul Reeves directly on 1800 637 715, or by email on [email protected]

The information provided in this brochure is approximate in nature and correct at the time of printing. BSR Group encourages prospective franchisees to make their own enquiries and determinations regarding whether a Betta Home Living franchise opportunity is suitable for them, and to seek legal and accounting advice in relation to commencing their own business.

Date of issue: April 2015

betta home living franchise opportunity document

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