“How to make your message spread

like wildfire – using social media”

Alicia Lyttle & Lorette Lyttle“The Lyttle Sisters”

Sites To Focus On

FacebookYoutubeTwitterGoogle +Pinterest

Why Spread Your Message?

BrandOpt-ins (list building)FollowersInfluenceTrafficBacklinks (SEO)

Make Sales!

Facebook – Spread Your Message

Images Video Quotes Questions Polls Groups Fan Pages Facebook Events * Facebook Ads

Facebook - Images & Video

Funny WOW Great quote Baby, animals

Tips: Post URL on Photo (back to FB page or

URL) Ask to share (Please) Ask for comments (Please)

Tips …

Facebook - Quotes

Inspiring Funny Famous (quote or author)

Tips: Put quote on an image Make a video around quote (animoto.com) Ask to share Ask to comment

Facebook Questions & Polls Hot topic (in the news) Controversial Fun to answer Easy to answer

Tips: Add an image Reply to all responses with call to action (Example apps) Interaction (always reply with @ - shows up on

their page/feed – they get notified) Keep it alive

Facebook - Groups

Search & Join (alive/interaction – everyone can post)

Avoid groups with host only posts unless interaction is very high

Participate No spamming

Tips Answer/Reply with helpful info Contribute Ask for share, follows, likes

Facebook – Fan pages

Create one! Search & Like other pages (through

your page) Interact on other pages (that are

alive)

Tips Don’t oversell Engage, interact, always reply Consistency

Facebook – Events

Set one up (webinars, product launches,

Photos Update page Email all members (under 5000

invited)

Tips Don’t overdue it (annoying) Clear call to action (register, signup: free

gift)

Youtube –Spread Your Message

Why YoutubeSocial network?How to get lots of views

Youtube – Why Youtube?

“Video is where the Internet is going.” –Digital Marketer

2nd largest search engine 4th site in the world for traffic Google OWNS Youtube (since 2006) By 2015 -> 90% of internet traffic

will be video (Cisco’s prediction) ½ of all website traffic after 5pm is

video traffic (Youtube, Netflix, etc.)

Youtube – Why Youtube?

Videos help people make purchasing decisions

Does this apply to you? See a review, how to use something, etc.

46% of consumers who shop online prefer shopping on retail sites that have video

Video emails have 2-3% higher click through rate

Youtube –Is it a social network?

Yes! Interaction Friends/Subscribers Likes Views Comments

*The more the better!*Social Proof

YouTube – How to get views File name is keywords Title – keywords Description – keywords Description – URL

Well designed Youtube channel

Tips: Get likes, comments, video comments,

views, friends/subscribers

Twitter – Spread Your Message

Grow Your Following Tweet often (use quotes) Update with images – and ask for

interaction (example – guess where I am)

Reply to other Tweets Have an automated DM (Direct

Message) Ask (and you shall receive)

Twitter Tip

Learn from your competitors What strategies are working for

them ? What kind of tweets are bringing

the best interaction? Use their strategies as inspiration

to improve upon to make your messages become viral!

Google + - Spread Your Message

Who owns Google + SEO Circles Business Pages Update Often

Pinterest –Spread Your Message

What is pinterest? Getting started Setting up your profile What to “pin” Making money off of “pins”

Pinterest – What is it!?

New Social media site – one of the fastest growing (followers/following)

Image driven traffic 7 million new visitors/mo. Women Pinterest is sending more REFERRAL

TRAFFIC to peoples websites than Youtube, Linkedin& Google + combined!

Pinterest –Getting Started

Need an invitation Profile Start following people

Pinterest – Setting Up Your Profile

Pinterest – Making a pin

Pin Edit URL

Where do you want to send traffic to? Affiliate link?

Tweet your link (your pin)

Pinterest – Making $ with pinning

Affiliate Links High Quality backlinks Link to your product Board is indexed by Google Integrate it with Facebook and

Wordpress

“How to make your message spread

like wildfire – using social media”