best practices to build and enagage your email audience
TRANSCRIPT
Best Practices to Build and Engage Your Email Audience
Ireneusz Klimczak, Content Marketing Expert GetResponse
Building your email list
What is a good list?
9
Provide an incentive
17Email marketing funnel
CONTENT MAPPING PROCESS For Lead Nurturing Strategy + Content Inventory
IDENTIFY Personas; define
concerns, drivers, role,
etc.
QUESTIONSWhat ?'s do
your persona's ask at each
stage of their buying process?
ANSWERSAnswer the
questions your personas ask.
AUDITAudit content to determine what's good /
bad & answers ????'sBE CRITICAL
MAPMap content
available to the questions that content can
answer.
IDENTIFYHoles. Ask,
where are we missing
content?
CREATEContent to fill in the HOLES!!
1 2 3 4 5 6 7
27Customer loyalty strategy
It costs 5 - 10 times more to acquire new customers
Current customer spends 67% more than a new one
What is a good loyalty program about?
Thanks!