best practices for technology at events
TRANSCRIPT
What’s missing from your experience tech strategy? –
76 YEARS
OFFICES
EMPLOYEES
Jack by the numbers…
…and counting.
18 850 +
75 + 75+ awards won for creative in 2014, including two Guinness World Records and an Emmy
10,000 In the last 12 months,
we’ve produced over 10,000 event
activation days
We have 80 sister agencies
in 100 other
countries 25 We work with 25 of the largest companies globally
2,500 Over the past two years, we’ve produced 2,500 brand experiences
80
The Customer-Activated Enterprise, IBM IBV
Two-thirds of enterprises have a weak digital–physical strategy, or none at all.
It’s time we stop thinking about dichotomies…
How do people experience the world around them?
Digital
Online
Non-digital
Offline
…and ask ourselves:
Today’s experience
Dating
Dining
Driving
In the ad agency of the future, the ideal team would be “a technologist, distribution expert and storyteller.”
Brad Jakeman, Pepsi
In this landscape, our POV:
Users first.
Our brand experience priciples
1. Be human 2. Invite participation 3. Be useful 4. Build community But don't use technology for technology's sake
THE BRAND EXPERIENCE APPROACH
INVISIBLE TECHNOLOGY
WE’VE ALL COME ACROSS RAGE-INDUCING TECHNOLOGY
WE’VE ALSO ALL HAD EXPERIENCES OF TECHNOLOGY
THAT ARE VERY DIFFERENT— WHERE THE TECHNOLOGY
WORKS SO SEAMLESSLY WE DON’T EVEN KNOW IT’S THERE.
Drive Now ARE THEY A TECHNOLOGY COMPANY? OR A CONSUMER COMPANY?
FROM GOOGLE TO UBER, YOU DON’T SEE THE TECHNOLOGY. YOU DON’T UNDERSTAND THE ALGORITHMS.
YOU DON’T HAVE TO. YOU JUST FEEL HAPPY THAT IT’S SOLVED A PROBLEM AND MADE YOUR LIFE BETTER.
THE AVERAGE MILLENNIAL CONSUMER SWITCHES SCREENS
27 TIMES PER HOUR.
GREAT EXPECTATIONS
Be Human
01
Invite participation
02
Be Useful
03
Build community
04
#BIZBASHFL
This is not a technical challenge. It’s a strategic one.
Let’s do something extraordinary together –