best marketing colors e book

BEST MARKETING COLORS

FOR 2010

Proteus Design Studio

Chris TurnquistBest Marketing Colors for 2010

Marketing Strategy 2

© 2010 by Chris Turnquist

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Visual Communication

colors will be used in the design

world for marketing in 2010? Your brand

creates an emotion? The question is, is it the

right emotion to positively influence your

audience? The following information will give

you some insight as to which colors may

work best to achieve your marketing goals

through visual communication. On the

following pages we will discuss each of the

most frequently used colors and what

emotions are generally associated with them.

What

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White

is associated with

innocence, purity, peace and

contentment. It’s considered clean

and sterile. It’s cool and

refreshing. White can have a

calming, stabilizing influence.

White

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Black

is the ultimate power

color. It suggests strength,

potency, authority, boldness,

seriousness, stability and

elegance. It’s distinguished and

classic, great for creating drama.

Black has more weight than other

colors. Too much can be ominous.

Black

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Grey or Silver

can be associated with

conservative qualities and

considered traditional. Business-

wise, it symbolizes high tech and

suggests authority, practicality,

earnestness and creativity.

Grey

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Gold

suggests wealth. It’s

considered to be very classy and

prestigious.

Gold

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Blue

is the favorite color of

many businesses. It suggests

sanctuary and fiscal responsibility.

It inspires confidence. It is the

most popular and second most

powerful color. Darker shades are

authoritative. Dark and bright

blues represent trust, security,

faithfulness and dignity. Paler

shades can imply freshness and

cleanliness, although they can

imply weakness.

Blue

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Red

stimulates many kinds of

appetites. Red commands

attention, alerts us and creates a

sense of urgency. It’s considered

the sexiest of all colors. Red

symbolizes heat, fire, blood, love,

warmth, power, excitement,

energy, strength, passion, vitality,

risk, danger and aggressiveness.

Financially, it’s associated with

debt.

Red

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Yellow

is the sunshine hue

and is a spiritual color. Yellow

represents a warning, but it can

also bring happiness and warmth.

The most preferred yellows are

the creamy and warm ones.

Bright yellow can be irritable to

the eye in large quantities. Yellow

speeds metabolism. It’s often

used to highlight or draw

attention.

Yellow

10



Green

is associated with

green with the color of money, as

well as nature. Olive greens are

associated with health and

freshness — a good choice for

environmental concerns. Green

suggests fertility, freedom, healing

and tranquility. Green represents

jealousy. Businesses use it to

communicate status and wealth.

Green is a calming, refreshing

color that is very easy on the

eyes.

Green

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Brown

is associated with

nature and the earth. Dark browns

represent wood or leather. Brown

and shades of cream are

associated with warmth and

coziness. Brown suggests

richness, politeness, helpfulness

and effectiveness. It is solid,

credible, mature and reliable.

Light brown implies genuineness.

Brown

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Orange

is associated with

vibrancy and the tropics, as well

as warmth and contentment. It

can instill a sense of fun and

excitement. It implies health. It

suggests pleasure, cheer,

endurance, generosity and

ambition. It can make an

expensive product seem more

affordable. It appeals to a wide

range of people, both male and

female.

Orange

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Pink

is considered to be a very

feminine color. It represents

gentleness, romance, well being

and innocence.

Pink

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Purple

represents royalty

and luxury. In darker shades, it’s

considered a wealthy color. It

suggests spirituality and

sophistication. In paler shades,

such as lavender, it’s feminine

and romantic.

Purple

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About Us

We are a web strategy firm that

specializes in community building

through interactive experiences

that connect companies and their

audience to accelerate business

results by leveraging social media

technologies. Our clients are

forward thinking companies who

appreciate cutting edge web

marketing strategies and are

ready to explode.

Proteus Design Studio 9710 Scranton Road Suite 170

San Diego, Ca 92121

www.ProteusDesignStudio.com

[email protected]

@Proteusds

Facebook.com/pdstudio

Tel: 858-779-9170

Contact

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