best internet 2012. permission marketing is the way to make advertising work again!
TRANSCRIPT
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Best Internet 2012
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Permission Marketing is the way to make advertising work
again!
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Changes
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Changes
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Evolution of the mouse
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Optimal mobile newsletter
• Buttons should be at least 44px high• Drop shadows to appear tappable• Pre header, navigation and tables of
content are very important• Links shouldn’t be stacked too closely
together• Responsive design
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Deliverability
• Authentication, Domain Reputation and User Engagement Metrics
• Authentication standards:• DKIM (DomainKeys Identified Mail), • Sender ID,• SPF (Sender Policy Framework).
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Gmail vs. Hotmail
DKIM
Sender ID
SPF
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Hotmail and Outlook
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Outlook
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Estonian email marketing report
• Who did we analyze?
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Estonian email marketing report
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Estonian email marketing report
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Estonian email marketing report
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Estonian email marketing report
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Newsletter examples
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Thank you for your attention!