2010’s TOP RIsERs AND FALLERs

Technology brands like Google, Apple and BlackBerry saw huge gains and those financial service brands that emerged from the crisis with their reputations intact saw recovery. Meanwhile 2010’s top decliners need to focus on trust or improving their value propositions.

2010: 29,495 $m2009: 34,864 $m2008: 35,942 $m

2010: 3,281 $m2009: 4,337 $m2008: 7,609 $m

2010: 8,880 $m2009: 10,291 $m2008: 11,695 $m

2010: 8,887 $m2009: 10,254 $m2008: 20,174 $m

2010: 26,192 $m2009: 31,330 $m2008: 34,050 $m

2010: 21,143 $m2009: 15,433 $m2008: 13,724 $m +37%

appLe

-13%ubs

2010: 3,821 $m2009: 4,370 $m2008: 8,740 $m

-13%cItI-14%

deLL

-15%nokIa

-16%toyota-24%

harLey-davIdson

2010: 6,762 $m2009: 5,138 $m2008: 4,802 $m +32%

bLackberry

2010: 12,314 $m2009: 9,550 $m

2008: 10,773 $m +29%J.p. morGan

2010: 4,904 $m2009: 3,831 $m2008: 4,033 $m +28%

aLLIanZ

2010: 3,998 $m2009: 3,170 $m2008: 3,338 $m +26%

vIsa

2010: 43,557 $m2009: 31,980 $m2008: 25,590 $m +36%

GooGLe

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