Best Buy Mobile Marketing Case Study

http://www.urmobile.com/

Your mobile strategy 

Brands are using the mobile channel to connect with and influence consumers purchase decisions.

http://www.urmobile.com/

Your mobile strategy 

Brands are aware of the fact that the mobile internet is exploding - and want to benefit from it. They realize that mobile is a new space and that there are no proven best practices.

Best Buy mobile web site helps customers to

http://www.urmobile.com/

Your mobile strategy 

(A) Research product details and reviews(B) Find the products(C) Buy the products (D) Find nearby stores and browse deals

Product research

http://www.urmobile.com/

Your mobile strategy 

• When it comes to electronics Best Buy understand's that customers want to thoroughly research and compare products before making the buying decision. • They want to read reviews and ratings.

A

Find the products

http://www.urmobile.com/

Your mobile strategy 

• Customers can browse all of BestBuy.com from their mobile device. • The products are neatly categorized and customers can drill down to their product of choice.

B

Buy the products

http://www.urmobile.com/

Your mobile strategy 

• The mobile website is eCommerce enabled and customers can securely make a purchase using their phone.• Customers are getting comfortable with mobile transactions and mobile commerce is growing.

C

Storefinder and deals

http://www.urmobile.com/

Your mobile strategy 

Customers can find nearby stores and subscribe to weekly deals.

D

Brands are using mobile as an integrated part of a larger strategy. Customers expect multiple touch points (online = mobile + desktop, phone, store) today and a seamless experience.

Your mobile strategy 

Moreover they expect to be empowered with product/service information before and after the sales process. Customers want choice and convenience - mobile offers both.

KMart, Whole Foods, Target, etc - almost all brands today have a mobile strategy.

http://www.urmobile.com/

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Your mobile strategy 

Ur mobile is not associated with Best Buy. This PPT is for information only.