DM 654 Strategic TechnologyGroup Assignment #3

Mayor elect Bill De Blasio is currently organizing efforts with the New York City Administration for Children’s Services to introduce a monitoring device for children with autism. The new administration has partnered with a private company, ID8, to bring BeSafe to market. The goal is to ease concerns parents and caregivers go through if their loved ones go missing and keep track of their emotional and physical state.

The case of missing autistic child Avonte Oquendo has certainly not fallen on deaf ears; the introduction of BeSafe is the first of several proactive measures to be implemented. Efforts involved in locating the child include: search and rescue dogs, video cameras, a search of the sewer system, missing persons posters and fliers filling the streets, subway alerts and messages in city newspapers, and divers with sonar.

New York City and ID8 want to ensure this matter can be addressed with a sense of urgency and priority. Any worry and doubt can soon be easily alleviated with BeSafe | Taking care of your loved ones.

The Center for Disease Control and Prevention (CDC) identify around 1 in 88 American children as on the autism spectrum–a tenfold increase in prevalence in 40 years. Studies also show that autism is four to five times more common among boys than girls. An estimated 1 out of 54 boys and 1 in 252 girls are diagnosed with autism in the United States. Autism Spectrum Disorder (ASD) can be associated with intellectual disability, difficulties in motor coordination and attention and physical health issues such as sleep and gastrointestinal disturbances. Some persons with ASD excel in visual skills, music, math and art.

Here are some important statistics on why the issue of autistic chil-dren wandering away must be addressed:

Roughly half, or 48%, of children with an ASD attempt to wander from a safe environment, a rate nearly four times higher than their unaffected siblings.

In 2009, 2010 and 2011, accidental drowning accounted for 91% total U.S. deaths reported in children with an ASD ages 14 and younger subsequent to wandering.

More than one-third of ASD children who wander are never or rarely able to communicate their name, address, or phone number.

Two in three parents of autistic children reported their missing chil-dren had a “close call” with a traffic injury.

Wandering was ranked among the most stressful ASD behaviors by 58% of parents of autistic children.

62 percent of families of children who wander were prevented from enjoying activities outside the home due to fear of wandering.

40 percent of parents had suffered sleep disruption due to fear of their children running.

Other developmental disorders that can benefit from BeSafe:Angelman SyndromeAsperger’s DisorderAttention Deficit / Hyperactivity DisorderDown SyndromeRett’s SyndromeSeparation Anxiety DisorderSeizure Disorder

Why we need BeSafe? Statistics:

Sourced from Ali, D (October 2013) Autistic and Missing – What Are We Going to Do?, Retrieved from http://www.patheos.com/blogs/muslimahnextdoor/10/2013/autistic-and-missing-what-are-we-going-to-do/

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Internal CompositionThe sensors, chips and other electronic components are cased in Graphene, to ensure light weight, high speed and compact sizes.

Case CompositionCase built of steel and coated with 0.002 mm carbon coating. This reduces the cost while making the case hard-wearing and scratch-resistant.

Strap CompositionStrap built of carbon fiber to ensure strength and durability. The strap is covered with resin for purpose of comfort, strong resistance and is easy maintainance. Resin materials are available in a variety of colors, is nontoxic and is safe for children.

SPEAKER

Power ComponentsPrimarily running on piezoelectricity, the band is powered by the kinetic energy. Lithium battery cells will also be embedded as a back-up power source.

Monitor InterfaceThe receiver has a simple interface; it indicates the childs’ location, heart rate and other information on the child’s emotional state. If a dangerous situation arises, the interface will alert the caregiver immediately.

CLIP CLOSURE WITH LOCKING MECHANISM

CUSTOMISED PATTERN

RECEIVER

Product Details

• Humanity(HumanCentricDesign):BeSafe is designed around the needs of parents and caregivers; it highlights the importance of the child in need - their security and wellbeing. Parent and caregivers are able to know the locations of their loved ones and keep them out of harms way.

• BarrierstoEntryCreated: BeSafe has additional features and patents that outdo other products on the market. Being developed and marketed as a joint private-public partnership, BeSafe is endorsed by NYC and is made affordable to the mass market.

• EconomicMetrics/Measurement:BeSafe will be subsidized to be affordable for caregivers coming from low-income backgrounds. Generally otherwise, BeSafe will be sold at a mark-up price, intending to cover costs but remain highly cost-effective.

• CommercialViability:Statistics indicate that autistic children who stray away is a common problem that caregivers and parents have to deal with. This highlights that BeSafe that will always be needed to overcome these problems; aimed at the masses, it has great potential to succeed.

• EnvironmentalSustainability:BeSafe primarily will run on piezoelectricity, being powered by the kinetic energy of the child in need. Lithium battery cells will also be embedded as a back-up power source.

• Ethical/MoralAcceptance:Though many are not in favor of the idea behind ‘human trackers,’ caregivers have wished to keep an eye on children who require special attention. Given recent cases of missing autistic children, the NYC Administration for Children’s Services has endorsed our product based on mass appeal.

• UserRelationship[Relatable]:BeSafe is easy to use. It not only follows through with its intended use but goes further to give parents a sense of security knowing that their child is safe. This service will create an emotional relationship/bond between its users as it is designed around its users lifestyles, experiences, needs, and emotions.

• MarketTiming[Intro,Longevity]:TherecentcaseofaAvonteOquendogone missing has brought to public attention the risks and severity of the problem. As a result, BeSafe will be introduced as a prevention measure that will go beyond any existing tracking device on the market.

• Differentiation[Uniqueness]: BeSafe unlike normal trackers on the market offers the capability for parents to communicate with their child, be alerted if there is a change in their child’s heart rate, and listen in to their surroundings. Also, BeSafe has the proficiency to keep track of their child’s pulse, allowing parent to know that their child is in fact wearing the device.

• IntendedApplication[Use]:BeSafe will be accessible to parents and custodians who specifically request or require such technology, through their medical provider. The intended use is to allow caregivers to keep track of their children in real-time and communicate at any given time, if necessary.

• DesignForm[Form): BeSafe is highly user friendly. Because it will be worn by children, the design is highly child-friendly and looks more like an accessory rather than a monitoring device. BeSafe is also highly intuitive for parents to use and has been designed with high durability. The receiver is portable and easy to use.

• Enablement&PainResolution:BeSafe will allow parents to be assured knowing that they can easily know where their child is and connect with them at any given time. This device will also alleviate fears and anxiety that the child wearing the device may face in public, when in distress.

Strategic Technology Criteria

• Capitalization[Funding]: BeSafe is jointly funded and developed by the New York Department of Child Services and a private entity called ID8. Development costs have been split evenly and the aim of this product is primarily to provide service.

• Usability[UserComprehension]:The interface for the app, and receiver works with the band that monitors the child. When parents or caregivers initially buy BeSafe, concise training and overviews will be given by physicians, explaining how to operate the product correctly.

• ValueProposition[ToUser]:BeSafe assures 100% guaranteed satisfaction to all our customers. Results from extensive tests conducted with prototypes have been highly promising showing great confidence in the product. Parents and caregivers can rest easy and have assurance as to the safety of the child.

• DisplacementFactor[Disruption]:Various additional features set BeSafe apart. Developed in collaboration with the Department of Child Services and research facilities, ID8 has produced state-of-the-art technology that will be hard to compete with subsidized prices.

• BrandIdentity:BeSafe is designed for children aged between four to ten years old. With various customized designs and colors, the band will be appropriate for boys and girls in this age group.

• FeatureRichness[Feature]:In addition to tracking using superior technology, BeSafe monitors physiological metrics and communication features.

• FosdickCurveMeasurement:Despite being launched in an already established market, BeSafe adopts revolutionary new technology, setting it apart from any other products. ID8 see BeSafe at the beginning stage of the product life cycle, as we see caregivers being able to help their loved ones in entirely new ways.

• CompetitiveAdvantage: Various other tracking devices exist in the market, however, BeSafe has distinctive features that sets it apart. Given government subsidies and endorsement, we are happy to provide our products at affordable rates and offer discounts to caregivers coming from low-income backgrounds.

• InnovationCycle: Existing locating devices are able to track loved ones but are not able to help them in the case of emergencies, when reaching them becomes difficult. BeSafe has been developed and tested to monitor body conditions and aid the victim, features that caregivers have wished for in the past.

• FunctionalCapability[Functionality]:Using telemetry and a Galvanic Skin Response (GSR) monitoring system, BeSafe is highly functional and can track with greater accuracy than utilizing Global Positioning System (GPS) or satellite based systems, that have inherent limitations.

• EngagementandExperienceValue:BeSafe provides real-time updates, allowing caregivers to engage with results. During moments of distress, caregivers will be alerted promptly and have to ability to listen and speak to the child, assuring them that everything will be okay.

SAY FEEL

THINK DO

DONT

Reliable

Useful

Safe

Valuable

Dependable

Helpful

Robust

Track my childMake sure BeSafe is securely fastened.Monitor your child’s health in times of

emergency.

Everyday, we breathe a sigh of relief.

BeSafe saved my child’s life.

BeSafe makes my day free of worry

I can’t live without it.

BeSafe makes me worry less.

I’m doing a great job as a parent.

BeSafe is forever unfailing

Don’t completely depend on BeSafe.

Don’t leave your child unattended.

Don’t use BeSafe for tracking individuals.

Don’t make your child feel constrained.

Don’t leave BeSafe privy to strangers.

Don’t panic about your child’s health off

whims or assumptions.

Parent of an Autistic child

Special Needs caregiver of a Down Syndrome child

Foster parent to a Rett’s Syndrome child

USER

AssuredComfortable

EngagedAt easeContentSecure

ConfidentCertain

Responsible

Empathic Model

Parent of an Autistic child:

Sarah is a mother of three. Kevin, her youngest son has autism and has a tendency to wander away. Sarah recently endured an incident where she had lost him in a theme park and found him 3 hours later. The incident frightened the entire family and Sarah soon began to search for a solution in the event that Kevin ever wanders off again.

Special Needs caregiver of a Down Syndrome child:

Julia is a special needs caregiver for Eric, an eight year old boy with Down Syndrome. Recently, Julia was unable to locate Eric at a local shopping mall and desperately searched for Eric. During the search, Julia worried that Eric may have felt scared. Julia hoped there was a way to could communicate with Eric and keep him calm.

Foster parent to a Rett’s Syndrome child:

David is a foster parent to Alice, a six year old girl with Rett’s Syndrome who experiences seizures. Alice rides the school bus and sometimes misses her stop after school. After countless phone calls and meetings with the school, David asked if a device could be used to know if Alice simply got off the bus a stop earlier and if she was okay.

Potential Users

2.CaregiversmaymisuseBesafeonhealthychildren,tryingtomonitorandintrudeontheirprivacy. This is NOT what the product is intended to be used for. The target use of BeSafe is primarily suited for children with disabilities, such as autism or down syndrome, aged between 4 to 10 years old, with the sole purpose of ensuring safety. An extended use on children who do not face such disabilities, is not endorsed and highly unrecommended. Stalking and accessing private information covertly is considered a criminal offense in many jurisdictions. To ensure against such misuse, BeSafe will only be available through medical prescription and the NYC Administration for Children’s Services.

3.ChildrenwearingBeSafemayfeeldeprivedoffreedomandfeeltheirprivacyisbeingintrudedupon. Since BeSafe is meant to keep track and report a child’s conditions and emotive states in real-time, misusing the device to reprimand a child may result in the child feeling repressed, agitated and even conflicted. Thus, we strongly recommend that caregivers must communicate with their loved ones well before using BeSafe and not use the device compulsively. Overuse of BeSafe has a potential danger of ruining trust and connection between children and parents, the polar opposite of what BeSafe has been designed for.

BeSafe is designed to protect and maintain a secure environment for your loved ones. Kindly note that this product is not intended as a spy-tool. Listed below are potential scenarios that every caregiver must make every effort to avoid. In developing BeSafe, we have tried to ensure the integrity of the product, hoping that it will never put any child’s health and safety ever at risk.

1.KidnappersmayaccessprivateinformationonBeSafeandmisuseittotrackchildrenwithdisabilities. Parents should always keep their phone and the receiver in safe places in order to prevent unwarranted access. There is unfortunately always a possibility that kidnappers may get access to the devices or information stored. BeSafe is equipped with strong protection systems such as passwords and thumbprint-recognition software that will prevent unwarranted access. An auto shutdown feature will also be incorporated, that will allow parents to turn off any signals emitted by the band, delete previous information and alert authorities immediately, if any of the products get lost or stolen.

Potential Misuse of BeSafe

"In developing BeSafe, we have tried to ensure the integrity of the product"

The Week Staff (June 2014) Bill Gates› magic boredom-measuring bracelets, Retrieved from http://theweek.com/article/index/229202/bill-gates-magic-boredom-measuring-bracelets

The Week Staff (June 2014) Bill Gates› magic boredom-measuring bracelets, Retrieved from http://theweek.com/article/index/229202/bill-gates-magic-boredom-measuring-bracelets

Care Trak Systems, Inc (n.d.) Products, Retrieved from http://www.caretrak.com/news.asp?Pid=1&Cid=17

Care Trak Systems, Inc (n.d) How it works, Retrieved from http://www.caretrak.com/news.asp?pid=3

Web MD (n.d) Understanding Autism -- the Basics, Retrieved from http://www.webmd.com/brain/autism/understanding-autism-basics

Autism Speaks, (n.d) What is Autism?, Retrieved from http://www.autismspeaks.org/what-autism

Autism Speaks, (n.d) What is Autism?, Retrieved from http://www.autismspeaks.org/family-services/tool-kits/-100day-kit/ten-things-every-child-autism-wishes-you-knew

Ali, D (October 2013) Autistic and Missing – What Are We Going to Do?, Retrieved from http://www.patheos.com/blogs/muslimahnextdoor/10/2013/autistic-and-missing-what-are-we-going-to-do/

National Down Syndrome Society (n.d.) Down Syndrome Facts, Retreived from http://www.ndss.org/Down-Syndrome/Down-Syndrome-Facts/

National Institute of Neurological Disorders and Stroke (n.d) Rett Syndrome Fact Sheet, Retreived from http://www.ninds.nih.gov/disorders/rett/detail_rett.htm

First Signs, (n.d) Other Developmental and Behavioral Disorders, Retreived from http://www.firstsigns.org/delays_disorders/other_disorders.htm#angelman

Cannold, J & Sgueglia K (October 2013) NYC police losing hope of finding teen with autism; mom says he is alive, Retrieved from http://www.cnn.com/25/10/2013/us/new-york-missing-autistic-teen-despair/

Roller, E (March 2013) The body electric: Harnessing human energy, Retrieved from http://health.heraldtribune.com/17/03/2013/the-body-electric-harnessing-human-energy/

References

In case of emergency please visitwww.besafe.com

or call us on -1800-besafe