berry bros. & rudd · 2010-11-05 · review the recommended wine was the 2004 caiarossa, igt...

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Wine Online Shopping Review

31.10.2008 Top UK Online Retailers

Critical Publics | Greek Wine Association 76 See confidentiality restrictions on title page

Berry Bros. & Rudd Profile Berry Bros. & Rudd is Britain's oldest wine and

spirit merchant, having traded from the same

shop for over 300 years. The business was

officially established in 1698 by the Widow Bourne at 3 St James's Street in

London, opposite St James's Palace. In 1994 Berry Bros. & Rudd

launched one of the first online wine shops, which is now regarded

as Britain's leading wine website.

Awards

Berry Bros. & Rudd has been awarded Website of the Year six times in the

last seven years at the prestigious International Wine Challenge. The last

award is presented in the top of the first page.

First page Marketing tools

Berry Bros. & Rudd recommend a wine of the day at the first page.

The site focuses on en-primeur offers from Germany, France and USA and the

center of the first page is covered by a window that changes content

according to the selected tab. The award has the dominant position and

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the lack of flashing price discounts signifies that Berry Bros. & Rudd

do not focus on cheap wines. Some large banners redirect the customer to

wine lists but the visitor is expected to use the search engine in order to find

the desired wine.

Promoted wines

Promotion tool: Wine of the day

Every day the site recommends a different fine wine. At the time of the

review the recommended wine was the 2004 Caiarossa, IGT Tuscany –

Italy

The wine of the day is presented from the site’s editor:

This ‘super-Tuscan’ blend of biodynamically-grown grapes shows the purest

expression of sumptuous, seductively ripe flavours reminiscent of black

cherries, menthol, liquorice, figs and jammy plum, all of which are then

followed by great earthy and smokey overtones. Delicious to drink now and

over the next 4 to 5 years, I enjoy this cracking wine with a Porcini mushroom

risotto.

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Promotion tool: Extra Ordinary Good Bordeaux

Under this banner Berry Bros. & Rudd recomment wines of their own making.

All the wines originate from France.

Berrys' Good Ordinary White

Berrys' Good Ordinary Claret

Berrys' Extra Ordinary White

Berrys' Extra Ordinary Claret

Good Mid-Week Bordeaux

Extra Ordinarily Good Bordeaux

Extraordinary Weekend Bordeaux

Promoted regions

Berry Bros. & Rudd promote expensive, high quality wine from all regions and

they don’t focus on a specific area or grape variety. Wines of their own

making enjoy a higher level of visibility in the first page.

Some countries are slightly promoted in the browsing choices of the first

page.

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Wine search Berry Bros. & Rudd online store offers an advanced search where the

potential customer can choose by specific wine characteristics. It is the

most complex search available among the online wine retailers, and

gives no advantages to any specific region or grape variety.

Countries included in the list:

Argentina

Australia

Austria

Chile

Germany

Greece

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Hungary

Port Wine

Portugal

South Africa

UK

USA

Greece is included in the countries list and Assyrtiko is among the grape

varieties the visitors can choose.

Wine presentation The wine presentation is very comprehensive and includes the photo, basic

information and description of the wine. For each wine there is a .pdf file

with information on the vineyard and grape and description of the

wine making region. At the end of the presentation there is a section which

informs the customers about the preferences of the people who bought the

product.

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Other promotion methods Wine school

A unique characteristic of Berry Bros. & Rudd is the wine school where the

visitor can join one of the classes and learn about wines and winemaking from

the store’s experts.

Tasting events

Berry Bros. & Rudd frequently organise tasting events, dinners and wine

holidays.

Wine investments

The company promotes a wine investment service with the help of

their experts. The investments focus both on the persons who would like to

create a fine wine portfolio and on those who are interested to lay down wine

on regular basis for drinking.

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The Wine Club

Members of the wine club are entitled to 15% discounts, exclusive invitations

to event. Members also receive the Tasting Notes Newsletter written

by 3 Masters of wine who work for Berry Bros. & Rudd.

Berry Bros. & Rudd offers wine storage, wedding gift services and free

delivery for services over £200.

Greek Wine Berry Bros. & Rudd online store features 4 Greek wines.

2004 Domaine Spiropoulos, Red Stag Vin de Pays

Description

From the mountainous vineyards in Nemea region, the skilful vinification of

the indigenous Agiorgitiko variety (12 months in casks, 5 months in bottle)

produces a mature wine with deep red colour and a nose of red berry fruits as

well as vanilla and spicy oak. The palate is rich in fruit and balanced with soft

tannins and a long finish. Drinks now and over the next 4 years.

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Other choices by customers who bought 2004 Domaine Spiropoulos,

Red Stag Vin de Pays

2006 - Domaine Sigalas Santorini Oak-Aged - Greece

2004 - Domaine Kir Yianni, Dyo Elies Vd Pays Naousa Yianakohori

Estate - Greece

2006 - Pulenta La Flor Malbec, Mendoza - Argentina

2007 Assyrtiko Athiri, Domaine Sigalas Santorini

Description

This wine from Domaine Sigalas is the ideal expression of two distinctive,

indigenous varieties of the Santorini island: The powerful, intense, earthy

Assirtiko variety (70% of the blend), which offers the typical expression of the

volcanic soil of Santorini, is in great balance with the more aromatic and soft

Athiri variety. The nose is brimming with ripe citrus fruit, while the palate

shows excellent structure, refreshing acidity and persistent finish. Ideal with

fish and white meat dishes with light sauces.

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Other preferences of the customers who bought 2007 Assyrtiko

Athiri, Domaine Sigalas Santorini

2006 - Domaine Sigalas Santorini Oak-Aged - Greece

2007 Pinot Gris, Santa Celina Mendoza - Argentina

Bollinger, Special Cuvée - France

2006 Domaine Sigalas Santorini Oak-Aged

Description

Wines from the Assyrtiko grape are typically unoaked. Domaine Sigalas has

mastered the "recipe" for oak treatment and this has been one of the winery's

most acclaimed strengths. The wine is fermented in oak barrels, followed by a

few months yeast contact. The colour is golden with a stroke of green. On the

palate, intense citrus flavour, framed by a discreet oak presence that imparts

a note of honeyed character to the wine. An elegant, polished, dry white with

lengthy finish. Ideal companion for grilled and smoked fish, white meat, white

spicy sauces and smoked cheese.

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Other choices by customers who bought 2006 Domaine Sigalas

Santorini Oak-Aged

2004 - Domaine Kir Yianni, Dyo Elies Vd Pays Naousa Yianakohori

Estate - Greece

2004 - Domaine Spiropoulos, Red Stag Vin de Pays Peloponnese –

Greece

2006 Don Victor, Carmenère Gran Reserva, William Fevre, Maipo

Valley – Chile

2004 Domaine Kir Yianni, Dyo Elies Vd Pays Naousa

Yianakohori Estate

Description

Dyo Elies" (= Two Olive Trees) is an innovative blend of the spicy and fleshy

Syrah (60%), the velvety and aromatic Merlot (30%) and the indigenous

"masculine" Xinomavro (10%) varieties. Xinomavro endows the wine with

nerve, concentration and structure as well as ageing potential. Deeply

coloured, with intense nose of blackberries, plum and vanilla, followed by a

smooth, richly-fruited palate. The 2004 drinks well now and has the substance

and extraction to last and improve for over 8 years. A fine example of modern

Greek winemaking. Decanter World Wine Awards 2007-Silver Medal

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Other choices by customers who bought 2006 Domaine Sigalas

Santorini Oak-Aged

2004 - Domaine Spiropoulos, Red Stag Vin de Pays Peloponnese –

Greece

2006 - Joostenberg 'Fairhead' Chenin/ Viognier, Paarl - South

Africa

2006 - Domaine Sigalas Santorini Oak-Aged – Greece

The customer receives detailed information about the quality of the Greek

wines and the history of the vineyards.

Remarks Berry Bros. & Rudd online store is designed focusing on wine lovers and

connoisseurs. It is not the place where the customer can find exceptional

discounts and offers but instead it addresses those who are looking for high

quality wines and services. The Greek wines in the list are few but well

presented and Greece is presented at the countries list.

berry bros. & rudd · 2010-11-05 · review the recommended wine was the 2004 caiarossa, igt...

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