Berlin , Brussels , Paris….

National Initiatives

Registrations : last 3 years +- 2800 delegates

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registrations Barcelona Berlin

Total 2883 2782Full Paying 2003 1910Variable fee 161 170exhibitors 148 178exempt 371 498No show 197 202Payments open in May 4 % 0

WHERE DID THEY COME FROM ?

BCN BERLIN

EUROPE 2681 2480

CENTRAL EUROPE 48 84

South AMERICA 53 13

North AMERICA 68 102

AFRICA 31 30

Registrations : Country Analysis

loss of ‘ far away ‘ : 53 less from Chile , Brazil , Australia , Taiwan

Gain US (+ 33 ) , Poland (+ 28) Russia (+ 14 ), Belgium ( + 26 ) ,Slovenia ( + 11)

Host Country effects :Iberia back to Glasgow levels ; Germany ( 738 ,+ 402 ) and Switzerland ( 103 , + 28 ) have excellent results

Netherlands (- 76), Italy ( - 29 ), Ireland (- 16 )

Better Retail presence

% Barcelona Berlin

Manufacturers 53 48

Consultants,Service providers 22 24

Retailers 11 14

other 14 14

THE TOP 15 COUNTRIES

BERLIN

BARCELONA GAIN : LOSS

GERMANY 738 336 402

UNITED KINGDOM 332 353 -21

FRANCE 184 180 4

NETHERLANDS 176 252 -76

FINLAND 152 163 -11

ITALY 145 174 -29

SWEDEN 136 135 1

BELGIUM 121 95 26

SWITZERLAND 103 75 28

UNITED STATES 99 66 33

SPAIN 88 472 -384

GREECE 74 70 4

NORWAY 73 52 21

AUSTRIA 58 65 -7

PORTUGAL 58 122 -64

DENMARK 31 40 -9

Registrations

Repeat rate 34 % ( vs Barcelona ;Incl. board , consultants , national initiatives)

Top 5 companies ( excl consultants ) represent consistantly 17 % of the delegates ; top 10 , 25 %

MARKETPLACE in Berlin

70 exhibitorsFrom 2500 TO 3500 sqm o.w. 2961

commercially soldEffect Future Store Initiative and

Exhibitor Briefs

1500 FEED BACK FORMS !

Avg 4-5 scores

Event met expectations 3.5 51

Berlin as a location 3.9 68

General conference organization 3.8 72

shuttles 4.3 82

catering 3.4 50

Audio Visual 3.5 57

Marketplace 3.6 52

hotels 3.9 75

New ideas from the Marketplace 3.0 28

STILL WE NEED TO IMPROVE…

Exhibitor briefsPre – conference press coverageMore content in the Marketplace Audio Visual must be perfectUse of RFID ( or abandon )Retail tours

The Marketplace in Brussels ( 1 )

Pricing : - 10 % : bronze if booked before 15 Jan - 20 % : silver if ... + present in Berlin - 25 % : gold if …. + host country exhibitor or

present in Berlin and Barcelona Catering in the same hall as the Marketplace

and registration Kiosk with Non Stop bands and one big high

quality (sponsored ) evening show Invest in ‘ atmosphere ‘ visuals

MP Brussels ( 2 )

Send out proposals second week September ( budgets )

state of the art web interface Strong concept ( excellence in all ECR

processes ) with top Belgian Retailers in preparation

Renew National Initiatives presence Real Marketplace program book under study

with Elsevier

Conference fees Brussels

Unchanged regular fee ( 1450 €) 999 € : host country & localboards of the

National Initiatives 99 € students but examinations Free ( full conference rights ) and variable fees

( stand personel – limited rights )reduced at 400 € ; hostesses free

Early bird : - 200 € for full fee and up to 8 weeks before the conf .

2005 – 2006 - 2007

2005 :10 TH ANNIVERSARY Paris confirmed : Palais des Congrès

( porte Maillot)Excellent location ; totally renewed700 hotel rooms on walking distance

2006 : Stockholm , Milano2007 : Geneva

National Initiatives

Some fees double paidCentral mailing : prepare letter for oct 1 ;

uddate databases