berkeley college alumni strategy
TRANSCRIPT
Berkeley College
Alumni
Marketing Case Study
Organization – Berkeley College
• Preparing students since 1931 for careers in Business, Healthcare, IT and more
• Over 8,000 students • Ranked among the best
schools by US News & World Report
• Campuses in NY Tri-State Area
The Challenge
Bring Alumni Together
• Unite a disconnected Alumni community to...– Build a stronger community– Increase involvement– Help Alumni find new opportunities in a tough
economy.
The Idea
Build and implement the tools and techniques to…
• Connect Alumni on a professional level • Provide them with new opportunities• Unify and empower
The Strategy
• Multi-Faceted– Social Media
• LinkedIn• Alumni Board Networking
– Events• Alumni of the Year
– Sponsorships and Planning
– Strategic Planning Involvement
Social Media
• Started a LinkedIn Alumni Group1. Worked with Alumni Relations Office to invite
database into group2. Started discussions to increase involvement3. Directly connected with Alumni to provide a
‘face’ to the Alumni Association• Build relationships• Facilitate networking• Help to uncover new opportunities
LinkedIn Group
Events
• Built ‘better’ Alumni Events– Inauguration and Networking events
• Sold ad sponsorships to contacts, both internally and externally
• Developed Alumni Awards Journal
– Worked with College and Alumni board stakeholders
Awards Journal
Awards and Alumni Events
In addition
• Participated in Strategic Planning Sessions– Provided input and direction as a
representative of the Alumni Association• One of three selected
Defining the company mission
Setting company objectives and
goals
Designing the business portfolio
Planning marketing and
other functional strategies
Corporate Level
Business unit, productand market level
The Results
• Close to 1,000 Alumni Reconnected– Berkeley College adapted the Alumni Network
as their new network • Now known as the “Berkeley College Network” on
• Over $3,000.00 raised for the Alumni Association– Solely from advertising and sponsorships
• Built a better Alumni Strategy for the College
My Role
• Officer– Berkeley College
Alumni Association
My Role
• Ascended from Secretary to President– Worked with College
and Alumni Board Stakeholders to develop successful strategies on…• Social Media• Networking Events• Strategic Planning
About George Nikanorov
• Over 15 years of B2B and B2C Marketing and Communications Experience
• Successful track record spanning multiple industries and verticals
• Recognized speaker and panelist• Educator and Volunteer
Contact [email protected]/in/georgen - @george_n – Twitterfacebook.com/gvnikaorov