benefits of social media listening
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Benefits of Social Media ListeningTRANSCRIPT
Benefits of Social Media Listening
The Social Web has become a single, giant, realtime communication & collaboration platform.
People are expressing themselves using blogs, videos, pictures, comments, reviews, votes, etc.
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Conversations are happening about YOU
• Your product
• Your company
• Your service
• Your clients
• Your industry
• Your competition
• People are sharing experiences about products/services online.• They are rating and recommending services.• They are helping one another.
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Listening to these conversations across social media platforms is something organizations cannot ignore today.
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Benefits of Social Media Listening
1. Customer Feedback
2. Market Research
3. Insight into Competition Strategy
4. Integration with sales
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1. Customer Feedback
Listen to what people are saying about your product/service. These conversations offer great insight into what your customer’s need.
Product feedback
New vendor is better
Service sucks
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2. Market Research
Social media offers infinite market research opportunities.
• Find out what topics and trends are gaining traction.• Gauge early opinions on moves made by competition or clients.• Get a handle on ever changing consumer trends.
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3. Insight into Competition Strategy
Listening isn’t just for understanding who’s talking about you.Listening is also for understanding what’s happening around your business – and that means keeping track of what your competition is up to.
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• You might find opportunities to fill customers’ unmet needs by listening to competitive discussions.• Maybe you’ll hear that they’re rolling out a new product offering.
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4. Integration with sales
• Traditional methods of sales will now have to be augmented with social to be effective - this is mandatory.
• By listening to what customers are saying and engaging the customer – companies will have to migrate resources from traditional advertising and marketing to socially directed buying.
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12 Free Social Media Monitoring Tools
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