benchmarking alliance presentation hsmai london feb 2015

Facts and figures Scandinavia hotel market performance HSMAI – London 24 Feb 2015

Benchmarking | Alliance


Benchmarking | Alliance – Market leader in Nordic hospitality data

Broad and robust market data ―  PracHcally all key players in the markets covered

contribute data >  InternaHonal as well as local >  Chains as well as independents

―  Market coverage most oMen 70-‐95 percent of all rooms available

―  Currently more than 1,000 hotels reporHng daily data

Hotel | Trends Benchmarking of hotel room revenue

Conference | Trends Benchmarking of conference revenue

Spa | Trends Benchmarking of spa revenue

F&B | Trends Benchmarking of restaurant revenue

Total | Trends Benchmarking of total venue revenue

On-‐the-‐Books | Benchmarking Benchmarking future bookings

Guest feedback benchmarking

Current market penetraAon – the Nordics

NEW


Scandinavia with a populaHon of 20 million – Dominated by three capitals

3

Stockholm Copenhagen Oslo

PopulaHon 1.4 million 1.2 million 0.9 million

Available hotel rooms 28 300 16 100 12 200

Approx. 20 percent of total populaHon and an even greater share of business acHvity in the Scandinavian capital areas ―  Stockholm, Sweden ―  Copenhagen, Denmark ―  Oslo, Norway ―  Approx. 26 million people in Nordic countries

(incl Scandinavia, Finland, Iceland and Greenland) ―  BalHc states has a populaHon of approx. 6.5 million


Oslo 78 EUR

Scandinavian capitals Stockholm ahead, Copenhagen catching up, Oslo extreme increased supply lately

4

Stockholm 96 EUR

Copenhagen 70 EUR

Current level

Occup

ancy 12 m ro

lling

RevPA

R (€) 1

2 m ro

lling

Stockholm 71%

Copenhagen 69%

Oslo 65%

Please note – the SEK and NOK has weaken to the EUR during 2014 while DKK more or less follow the EUR. A stronger EUR currency to the SEK and NOK will most probably affect the travel padern negaHvely as it will be more expensive for guests with EUR to visit the Nordics.


Scandinavian capitals – 2014 a good year, CPH shining with rev boost

5

Occ. +2,2%

Av. rooms +2,0%

Sold rooms +4,3%

Revenue +4,4%

ADR 0,1%

RevPAR +2.4%

Stockh

olm (8

8)

Cope

nhagen

(48)

Oslo (61)

Occ. 4,0%

Av. rooms +0,1%

Revenue +5,0%

ADR +0,9%

RevPAR +4,9%

Occ. -‐0.6%

Av. rooms +4,4%

Sold rooms +3,8%

Revenue +3,0%

ADR -‐0,8%

RevPAR +3.4%

Sold rooms +4,1%


So where did the growth take place?

6

Av. rooms Sold rooms Revenue Occ. ADR RevPAR

Budget +25,1% +31,2% +30,0% +4,9% -‐0,9% +4,0%

Midscale +3,9% +6,1% +4,8% +2,1% -‐1,2% +0,9%

Upscale +1,9% +2,8% +3,2% +0,9% +0,4% +1,3%

Lux +0,4% +3,4% +5,5% +3,0% +2,0% +5,1% Stockholm

Budget -‐3,0% -‐3,1% -‐9,5% -‐0,1% -‐6,6% -‐6,7%

Midscale +0,1% +4,3% +4,7% +4,2% +0,4% +4,6%

Upscale +1,2% +6,0% +7,7% +4,7% +1,5% +6,4%

Lux +0,0% +1,1% +4,7% +1,1% +3,5% +4,7%

Cope

nhagen

Budget +9,9% +11,9% +11,0% 1,8% -‐0,9% +0,9%

Midscale +3,4% +3,3% +3,0% -‐0.1% -‐0,3% -‐0,3%

Upscale +6,6% +4,9% +4,2% -‐1,6% -‐0,6% -‐2,2%

Lux +0,1% -‐3,2% -‐2,1% -‐3,3% +1,1% -‐2,2%

Oslo


Other larger Nordic CiHes

7

―  Reykjavik booming due to more incoming flights and that Iceland is becoming a more year around desHnaHon, not only summer desHnaHon.

―  Oil price slowing down Norwegian west coast ―  Extreme supply increase in Trondheim, Stavanger, Aarhus and Gothenburg ―  BalHcs starHng to suffer from Russian sancAons RevPAR (€)

benchmarking alliance presentation hsmai london feb 2015

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