hsmai europe 2012 - 2013
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Background
• HSMAI (Hospitality Sales & Marketing association International) • 1927 - United States• Professional association for leaders, sales and marketing
professionals in the hotel and travel industry. • Some of the chapters in Europe were chartered more than 40
years ago.• HSMAI’s Global headquarters is in Washington, DC• Regional offices: Singapore, Dubai and Oslo
Background (cont’d)
Active Countries:The Netherlands, Ireland, Norway, Switzerland
Austria and Germany have chapters named HSMA
Members in other countries are members of HSMAI Europe directly
Vision
The leading meeting place for the hospitality and travel industry in Europe
Purpose statement
HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimisation, marketing, and branding.
Values
InvolveInspireUp to date
HSMAI European Board
Administration
Active HSMAI chapters
HSMAI Europe activities in other
countriesPartnerships Pan European
committees
Advisory board/International
expert team
Organisation
European Advisory Board
A group of 10 to 15 respected leaders and marketers in the European hospitality and travel industry.
Compliment Day – 1 March
Goal: Contribute to create a good image for HSMAI and the hospitality and travel industry.The Compliment Day will become a nationally recognised day in several countries. Initiated in Holland and picked up in Belgium and Norway.
Webinars
Latest webinar in April 2013, focusing on Reputation Management.
The HSMAI Europe 2nd Annual Digital Marketing conference in Germany including Revenue Management.
October 2013
HSMAI European Travel Awards 2013
Business Travel Club
Business Travel Club is a social networking event open to all members of HSMAI and corporate buyers of travel services. The club gives the members an opportunity to stay up to date on the latest industry developments, meet like-minded professionals, and develop their national and international network – all within an informal setting that also includes a couple of drinks and snacks.
Participation is free for all members of HSMAI and for buyers in the followings cities: Amsterdam, London and Oslo.
HSMAI Revenue Management Conference Testimonals
Random examples:
Excellent conference, really
enjoyed the day. Of specific value was
the networking with international RM
and decision makers.
Very well organised. I am impressed. And I hope to be able to
attend more meetings and learn more. Very inspiring
I must say.
Great selection of speakers and topics.
Local conferences
• Stockholm• Oslo• Other cities later
The HSMAI Europe local conferences focusing on E-Commerce and distribution
Educational workshops
Provided in local marketsFree participation for members
Meeting Exchange
London October 2013Oslo 9 January 2014
HSMAI Europe Business Lounge
Earls Court, LondonFebruary 2013 and 2014
HSMAI Revenue Management Conference
London6 February 2014
HSMAI Channel
HSMAI Europe’s own TV channel
HSMAI Student
A network of students in the travel and hospitality industry
HSMAI European Academy
Goal: European programme in revenue management, sales and digital marketing
Certifications – curriculum for revenuemanagement has been developed,first trainings accomplished
Nationally certified trainers in RM– Scandinavia, Holland, Switzerland, UK,Netherlands and Germany represented
Certification in Digital Marketing in development
HSMAI Gazette
Interviews with industry leaders
Relevant topics forthe travel andhospitalityIndustry
Trends andforecasts
Special Interest Groups
Revenue Management
DigitalMarketing
New activities
• Service as a competitive asset• Spanning across all
commercial enterprises•Motivate higher degree of
service• Involve customers in finding
companies providing exceptionally good service• Initiated in Norway
Activities
• 5–6 February 2013, London: HSMAI Europe Business Lounge• 7 February 2013, London: HSMAI Third Annual Revenue Management Conference• 1 March 1013: The Compliment Day• 6–10 March 2013, Berlin: ITB• HSMAI Europe to launch sponsored Web TV Channel• HSMAI Europe RFP Meetings Exchange, October, London• October 2013, Germany: Digital Marketing & Revenue Management Conference• October 2013, Germany: HSMAI European Travel Awards• HSMAI Europe local conferences focusing on E-Commerce and Distribution• October 2013, Germany: The HSMAI Europe 2nd Annual Digital Marketing conference• 4–7 November 2013, London: World Travel Market – HSMAI Europe Business Lounge• February 2014, London: The 4th Annual Revenue Management Conference• 4–5 February 2014, London: At BTS (Business Travel Show)• 6 February 2014, London: HSMAI Fourth Annual Revenue Management Conference• Certification workshops – Revenue Management and Service value proposition
Why you should become an HSMAI member
You’ll have thousands of new colleagues in the hotel and travel industry:• who will share their experience with you• who will want to do business with you• who will meet you at seminars, business
meetings, travel fairs and conventions• who will give you input on management, sales
and marketing, consumer trends and technology
Visit www.hsmai.eu/about/membership/ to sign up for membership