being there when consumers need you
TRANSCRIPT
Marketing to Trigger Events
Being There When Your Market Experiences a Life Event
WHAT IS A TRIGGER EVENT?
Image courtesy of Wilson Hui
WHAT IS A TRIGGER EVENT?
Trigger Events Happen at a New Life Stage
• having a baby
• moving
• getting married
• starting a business
• experiencing a death in the family
• needing a new car
• …and many others
MARKETS REACT TO A TRIGGER EVENT
Image courtesy of Louise Soe
People Seek Help and Advice
Most people turn to the Internet, online communities, and their personal offline
networks for help.
MARKETS REACT TO A TRIGGER EVENT
HOW TO MARKET TO A TRIGGER EVENT?
Image courtesy of Got Credit
Be in the Right Place at the Right Time with Help
• Create shopping guides
• Join a relevant movement
• Partner with businesses who serve your market
• Maintain a blog with advice
• Create a helpful newsletter
• Create an online community with experts
• …basically be where they are looking for help
HOW TO MARKET TO A TRIGGER EVENT?
