Being Single A Global Trend

A growing and increasingly more important target group in the world.

• Approximately 50% of the population in the Western world today is single.

• The global marrying age has gone from 23 in 1960 to 29.3 in 2010.

• More people get divorced today and experience one or more periods as singles during their adult life.

• More people choose to live a single life today and the single lifestyle is increasingly more accepted globally.

• The interest in books, TV-programs and films about single people and their lifestyles has increased enormously during the last ten years with popular shows such as ”Sex and the City”, which portrays the single life as empowered and glamorous.

• A booming dating market throughout the world shows that there is a large population of single people out there looking to connect.

SingleRing is based on the idea that many singles – just like most married people – want to show their “partner status” through a finger ring. Of course, to singles it has an added purpose: to signal to other singles that they are just that. Complete and proud for being single, while also open for new acquaintances and relations.

While internet dating has become a popular activity, there is no doubt that casual socialising with other people in a natural setting such as bar, at the grocery store or on a beach is still the most organic way of making new acquaintances. Here, SingleRing serves as an ice breaker and does the talking for you.

Idea

Brand

The SingleRing concept was first developed in Scandinavia.

Since the launch in 2005, over 200,000 singles in 20 countries in the world have purchased the SingleRing.

Over the last few years, SingleRing has received massive press coverage in large daily papers, high-end fashion magazines, celebrity press, radio shows, TV shows and on the Internet.

Celebrities all over the world celebrate the SingleRing concept and many of them wear the ring or buy it as a gift for single friends, relatives or colleagues.

Markets

Celebrity Endorsements

Today SingleRing is represented on four continents :

Asia

China, Hong Kong, Japan, Philippines, Singapore, South Korea, Taiwan, India

Europe

Belgium, Finland, France, Sweden, Switzerland

Oceana

Australia

North America

USA, Canada

South America

Brazil, Ecuador, Mexico

Paula Abdul

Corbin Bleu

Monique Coleman (High School Musical)

James Kyson Lee (Heroes)

Madeline Zima (Showtime’s Californication)

Haley Bennett (Cora Corman in Music & Lyrics)

Mario Lopez

Juliette Lewis

Terrence Howard (Hustle & Flow, Crash)

Maria Menounos (Access Hollywood)

Jai Rodriguez (Queer Eye for the Straight Guy)

Wilmer Valderamma (70’s Show)

Hunter Parrish (Showtime’s Weeds)

Navi Rawat (Numb3rs)

Kaley Cuoco (8 Simple Rules)

Rex Lee (Entourage)

Cris Judd (Dancer, J-Lo’s ex)

Johnathon Schaech (That Thing You Do)

Jonathan Lipnicki (Stuart Little, Jerry Maguire)

Vivica Fox (Kill Bill, Major Movie Star)

Naomi Campbell

Jen Schefft (Bachelor, Author: Better Single Than Sorry)

Jonathan Sadowski (Live Free or Die Hard)

Amanda Beard (Olympic Medal Swimmer)

Evan Ross (Life Support)

Jamie Kennedy (Kickin It Old Skool)

Ivana Baquero (Pan’s Labyrinth)

Scout Taylor-Compton (Halloween)

Charlie Lapson (designer to the stars)

Marla Maples (Ex Wives Club)

Pixie Acia (TLC’s LA Ink)

Gina Marie Heekin (Maniacs)

Ashley Rose Orr (Shirley Temple Story)

Tasha Smith (Whole Ten Yards)

Renee Intlekofer (Project My World)

Aber Whitcomb (CTO MySpace)

Brooke Langton (Replacements)

Michael Politz (The Vegas Eye)

Dawnna Dukes (Texas State Rep, Austin)

Louis Carreon (artist)

Phil Varone (Waking Up Dead)

Justin Klosky (Guiding Light)

A selection of International Press 2005-2010

Australia

Belgium

Brazil

Bulgaria

Canada

China

Denmark

Ecuador

Finland

France

Germany

Great Britain

Israel

Japan

Mexico

Philippines

Portugal

Netherlands

Norway

Sweden

Switzerland

Spain

Taiwan

USA