behind digital lines

WWW.BEHINDIGITALINES.COM SOCIAL MEDIA & YOU

A COUPLE OF GOOD PRESENTS

WWW.BEHINDIGITALINES.COM


What is Social Media?

Social Media is an online platform that facilitates users to meet and talk in the online world.

• Exchange of Ideas & Collaborations.• Trendsetting

• All the time, everytime, on-the-go.• Evolution of how we communicate



Social Media

Exchange of Ideas

Interactive

Instant Execution

High ROI

Targeted

VIRAL

Quick Response

Global Impact



Online Ecosystem

INTERNET

STRATEGYDESIGN

SOCIALMEDIA WEBSITE

CAMPAIGN &ACTIVATIONS

WEBMARKETING



Social Media Network



The Social Network:

There are four popular channels of Social Media in the world an in Pakistan.



• Largest Social Network in Pakistan• 3.2 million users• Game/Apps



• Fastest growing Social Network in the world 7200%• Quickest method of information disbursal• Great platform for public dialogue/education



• Most watched site• 700,000 visitors from Pakistan• Free airtime• No need to change channel



• Corporate blog• Community• New campaigns• CSR & Environmental aspects



PAKISTANI BRANDS ON SOCIAL MEDIAEateries:• Okra• OPTP• Butler's Chocolate• Gunsmoke• Ole• KFC• McDonalds• Nando's

FMCG:• Unilever• Procter & Gamble• RB Pakistan• Colgate Palmolive• Kraft Foods• Engro Foods

Retail Shops:• Bata• Habitt• Zubaidas Homestore• Sanaulla Big Store• Chen One

Groceries:• Meat One• K&N Chicken

Products• Pantene• Lux Style Awards• Safe guard Pakistan• SunSilk Pakistan• Olper's• Tarrang• Omore• Nestle Pure Life• Vaseline Pakistan

Beverages:• Pepsi World• Coke Studio• Red Bull• Sting• Pakola• Lipton• Tapal

Telephony:• Telenor• Ufone• Mobilink• Zong

Superstores• Naheed's Supermarket• HKB Lahore

Banks• MCB Phone Banking• SCB Online Banking• Meezan Bank• Habib Bank• Dubai Islamic Bank• Dawood Islamic

Internet SP• World Call• PTCL EVO• Wateen• Qubee• Mobilink Infinity• Wi-Tribe

Media• Geo• AAJ• Dawn• Express• Duniya• Samaa• TVOne• ARY TV

Personalities:• Pervez Musharraf• Imran Khan

NGOs:• TCF• Zindagi Trust• Al-Khidmat

Educational Institution:• KSBL• LUMS• IBA• CBM• Aga Khan University• Fatima Jinnah• Women University• SZABIST• IQRA UNIVERSITY



ROI ANALSIS & REPORTING• Complete analysis report• Breakdown of Traffic

Weekly Reports will be provided to client:• Stay upto date with the progress made during the plan



Social Media Crisis Management• We actively monitor all social media feeds for all mentions for brands.

• We also recommend using Social Media to address these issues.

• Somebody who complains today, can be your best customer tomorrow if the situation is handled accordingly.



Traditional vs Digital



Traditional Advertising

Print:• Expensive• Up to PKR 6,00,000 for a front page ad• 14% of people trust press ads

Mass Messages• The average consumer is bombarded with 1500 to 3000 messages a day• Targeting isn't exact• More Carpet bombing rather than precise hits

ROI• No Exact cost breakdown• No Indications of how many people read ad in papers• No Indications of how many ads were watched on TV• No Indications of how many times ad was heard on radio

Television• Users can switch the channel• No Track of airtime or total number of views• Expensive (to make and to run)



New Media Advertising

Consumers• We know the audience.• 25 million internet users in Pakistan• 3.2 million facebook users that can be targeted

Realtime Feedbacks• Whether it's a campaign, or a website, interaction with users is realtime.• You can gauge responses, polls insight.

Detailed ROI• Data on clicks, views and uploads.• Detailed demographic data.

Trust• 78% of consumers trust other consumer online people believe people and social media is what connects them



Security in New Media

Providing you with peace of mind

Security• We provide our clients with platforms that provide maximum security

Performance• Continuous process of testing and QA to assure the health of the digital ecosystem

Reliability• On call specialists available to handle any situation that may arise.



WEB 2.0

Web Standards

• Website Evaluation• Website Content Optimization• Website Components Optimization• Guidlines and technical report

Browser Support

• Firefox 2, 3 and above• IE 7 and above• Opera 9 and above• Safari• Chrome



Social Media Services




Developing ApplicationsWe develop unique andcutom applications forbrands to interact with theirfan/customers.

These applications are sociallydriven and have a high viralfactor attached to them.




Social Media ManagementThis includes all level of interactions withfans and brand voice development for ourclients. These also include status updatesand interactions required by thebrand/company.




Tracking & Data CollectionGiving you the numbers, quantifying yourparameters and KPIs. Also, giving youaccess to relevant data from yourcustomers.




Crisis ManagementControlling rumors, coutering claims andaddressing issues. We use our digital PRexpertise to help you resolve unwantedpublicity.



Success Stories...



Success Stories



Contact



Contact

w: www.behindigitalines.come: [email protected]: F2, FL 19 Block 5 Clifton Karachi-Pakistan.p: +92331-2489451



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