behavioral design - somehow innovation update
DESCRIPTION
Deze presentatie werd gegeven tijdens de Somehow Innovation Update door Marco van Heerde. BEHAVIORAL DESIGN Een nieuw vakgebied dat gedragsverandering ontwerpt met ondersteuning van technologie. Juist de magische supercomputer die iedereen in z'n broekzak heeft is heel geschikt voor het aanleren of veranderen van gedrag. BJ Fogg van het Behavior Design Lab van Stanford University presenteerde in Austin zijn methode die naadloos aansluit bij het ontwerpen en beïnvloeden van gedrag van werknemers via mobiele applicaties.TRANSCRIPT
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Recap SXSW 2013Marco van HeerdeVrijdag 19 april, 2013
Behavioral design
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Behavior design
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Persuasive technologies• How do you use computers, mobile phones, website’s, video games to change human behavior?
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Smartphones• The future of persuasion is mobile - BJ Fogg -
• The most powerful technology ever
• 4 redenen
• 3 rollen
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Smartphone
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Always thereGeliefd
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Altijd
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Always thereSimpel
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Magische mogelijkheden
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3 rollen
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Adviseur
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Coach
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Hofnar
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Gedragsverandering• Educatie
• Gezondheid
• Geestelijke gezondheid
• Voeding
• Relaties
• Autorijden
• Energie
• Financiën
• Werk
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Apple store
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Degign behavior• Hoe ontwerp je gedrag?
• Welke factoren bepalen gedrag
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Trigger• Er is een ‘call to action’ nodig voor behavior change
• Stoplicht, telefoon, advertentie, wc bezoek
• Notificatie, bevestiging, ‘like’, e-mail, suggestie
• Spark
• Facilitator
• Signal
• Contextual feedback yahoeeeeeiii...
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Vermogen / simplicty
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Motivatie
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Behavior grid
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Methode
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Wij helpen bedrijven met het ontwikkelen van mobiele applicaties die organisaties helpen groeien.
Dit doen we door samen met onze klanten mobiele services te ontwikkelen die werk leuker, makkelijker en winstgevender maken.
Somehow
Innovation
Haparandadam 7
Studio 17c
1013 AK Amsterdam
020 308 04 25
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Sources• http://www.bjfogg.com
• http://captology.stanford.edu
• http://www.facebook.com/captology
• http://www.slideshare.net/captology/stanford-6401325
• http://behaviorgrid.org
• https://twitter.com/bjfogg/
• http://tinyhabits.com
• http://en.wikipedia.org/wiki/Martin_Cooper_(inventor)
• http://www.slideshare.net/nireyal/hooked-model
• http://www.behaviorwizard.org/wp/
• http://www.nirandfar.com
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Op dit document zijn de voorwaarden van Somehow van toepassing, deze zijn na te lezen op www.somehow.be/honest
Bedankt