beginners guide to lifestyle business (by henri junttila)henri

8/11/2019 Beginners Guide to Lifestyle Business (by Henri Junttila)Henri

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The Beginner’s Guide to Starting a Lifestyle Business

Copyright © Henri Junttila, 2013 - h ttp://www.wakeupcloud.com/ 1



The Beginner’s Guide to Starting a Lifestyle BusinessCopyright © 2013 Henri Junttila. All Rights Reserved.

You may distribute this report freely, but you are not allowed to changeanything, claim it as your own, or sell it.

Also, I suggest you print it out for easier reading. Enjoy.

The Beginner’s Guide to Start ing a Lifestyle Business


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Table of Contents

Here’s a brief overview of what you’ll learn in this report. You can click on each

of the sections below to jump directly to it.

The Early Days 4

What is a Lifestyle Business Anyway? 5

7 Reasons to Build a Lifestyle Business 7

Who Can Build a Lifestyle Business? 10

How Does It All Work? 11

5 Proven Ways to Ma ke Money 15

How Much Does it C ost to Start? 18

How to Start Your Lifestyle Business 20

How to Build a Lifestyle Business in Your Spare Time 24

5 Common Mistakes You Must Avoid 28

Frequently Asked Questions (FAQ) 31

Your Next Steps 33

About the Author 34








The Early Days

Just a few years ago, if someone were to tell me that I could get paid to do workI enjoyed, while living the lifestyle of my dreams, I would’ve laughed.

I would not have believed that it was possible.

Yet here I am, doing exactly what I would’ve never believed possible. It justgoes to show that you don’t always know what’s around the corner when youfollow your bliss.

My lifestyle business allows me to have control over how I spend my time. I canspend hours upon hours playing with my son and being with my family.

I can travel all over the world, if I choose to, whenever I want, without having toanswer to a boss.

I get to work with clients and customers who I would consider friends. Andabove all, I get to feel excited to wake up in the morning and get to “work.”

Now, getting here wasn’t easy. I spent years falling for get-rich quick scamsonline. And I wasted well over $10,000 in the process.

But eventually things clicked.

And when they clicked, I went from $0 to $3,000+ per month within a year, and

my girlfriend and I moved to Spain for 11 months. But that’s another story.

The bottom line is that this is possible for you. It isn’t easy, but it is worth theeffort. However, just “following your passion” is not enough. You’ll discover whyand what to do instead in just a second.

In this report, you’ll discover the basic building blocks of a lifestyle business.

We’ll go through everything from what a lifestyle business is to how to getstarted, and what pitfalls to avoid.

In this report, you’ll also notice that I touch on the same topics from differentangles. I do this because it increases understanding. My goal is not to just giveyou more information, but to help you gain clarity and get real results.

Enjoy!Henri Junttilahttp://www.wakeupcloud.com/










What is a Lifestyle Business Anyway?

You may not be familiar with theterm ‘Lifestyle Business.’

Maybe you’ve bumped into itonline and you found itfascinating, but you still don’tknow what it is, why you shouldcare, or how It works.

The good news is that you’lldiscover the answer to all of thesequestions in this report, but let’skeep things simple and start withthe first question.

A lifestyle business is a businessthat supports your lifestyle. Itallows you to do what you want, when you want, and from where you want.

It may not always be that flexible, because what truly is? But it should supportyour life, instead of the other way around (think regular, corporate jobs).

More and more people are waking up to the fact that they can no longer keepworking at their 9-to-5 job. They are discovering that there’s more to life , and

they are realizing that you can do work you are excited about and interested in.

This doesn’t mean you have to be 110% passionate about what you do,because that may take time. And remember, this isn’t all about you. A businessexists because it solves a problem.

A lifestyle business can be any kind of business. It can be conducted online oroffline. It can range from selling physical goods to selling information.

The main way I help my students build a lifestyle business is through sellinginformation or services online, because it amounts to the largest amount of

freedom once you’ve gotten things going.

This could mean ebooks, courses, membership sites, or even coaching andconsulting. We’ll dive deeper into the different ways later in this report.

This doesn’t mean that building a lifestyle business is easy, because it’s not.Building any kind of business is hard, and anyone who tells you otherwise islying.

In short, a lifestyle business, to me, is simply an online business focused on

selling information in one form or another.



The journey to a profitable lifestyle business isoften confusing, but it doesn’t have to be.






It’s perfect for people who are teachers, consultants, coaches, trainers, or whowant to become any of those things.

I call these people change-makers, because they do good in the world, and theyhelp make a positive impact with their work, while supporting themselves.

Now that you have a handle on what a lifestyle business is, why you should youbuild one? What are the benefits, and what’s in it for you?








7 Reasons to Build a Lifestyle Business

I’ve never been good with authority. AndI’ve never held a real job.

When I was 18, I learned how to playpoker, and I became a professional onlinepoker player.

That was the beginning of myunconventional life.

I value freedom, independence, honesty,and making a difference in the world.

While poker delivered a few of those, it failed to deliver the rest. That’s why Istarted an online business.

My lifestyle business gives me the freedom to do what I want, and it gives mealmost complete control over my time.

This is more important to me now than ever before, because I became a fatherin December 2011 to a beautiful baby boy called Vincent.

There are many other benefits to running a lifestyle business, let’s dive into themore specifically, shall we?

1. Enjoyment

One of the core reasons why I do this is because I enjoy it. I couldn’t survive if Ihad to spend 8 hours a day at a job I didn’t like.

The work I do has to be challenging, interesting, and I have to want to do it. Ithas to give me a sense of fulfillment .

A big part of the work I do teaching people how to build their own lifestylebusiness is very dynamic. There are constantly new challenges and obstaclesto conquer.

This keeps things fresh. And it doesn’t hurt that I’m doing something I’m goodat. One of my superpowers is creating content and simplifying complex topicsso they make sense to my students and clients.

I believe the reason you are on this planet is to enjoy yourself. It’s to follow yourheart and excitement. Yes, you still have to be practical, but if you’re not likingyour life right now, it’s a sign that changes need to be made.

2. No Alarm Clock

The second benefit is freedom, or the way I put it, “no alarm clock.”



You don’t have to be a slave to time.






I’ve never been great at waking up in the morning. I like to sleep for as long as Isleep. Sometimes that means waking up at 5AM, and sometimes that meanswaking up at noon.

If I don’t get enough sleep, I’m like a zombie for the rest of the day. I also don’t

particularly care for adhering to someone else’s schedule.

I enjoy my independence, which is why I enjoy having a lifestyle business. Whoknows if this may change in the future, but this is how things are right now.

3. Location Independence

My lifestyle business also gives me location independence. I can work fromanywhere in the world.

Right now, as I write this, I live in northern Scandinavia, where my family is andwhere Vincent’s grandparents live.

It’s very cold here during the winters, but for some reason, I enjoy it here, atleast right now. My business allows me to take vacations whenever I want,because I can just bring my laptop along and get my work done wherever I am.

In 2010, my girlfriend and I lived in Spain for a year. We made some greatfriends, learned Spanish and ate some fantastic food.

What could you do if you had complete control of your schedule ?

What could you do if you could do your work anywhere in the world? Wherewould you go?

4. Live Life on Your Terms

A lifestyle business supports you in living life on your terms.

If that means traveling the world, one country at a time, then that’s what it’sthere for. If it means having more time for your family and friends, it can do that,

too.

If it simply means reading books and exploring what life has to offer, I’m prettysure that’s possible as well.

You can do work that makes your heart sing. And yes, this is possible even ifyou have a family. Others have done it. You can, too.

Skip the excuses.

5. Relationships

While running an online business as a solopreneur can get lonely, it also givesyou more time to be with your friends, family, and pets.






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I’m not the best at scheduling my time, and I’m okay with that, because it’s not aproblem (that I’m aware of anyway).

I try to work when I’m inspired, and a flexible schedule allows me to do that. Itdoesn’t always happen, but more often than not, it does.

6. Personal Growth

For me, running a business has been one of the biggest growth experiences ofmy life.

It constantly pushes me into new territory. It forces me to grow as a humanbeing.

This isn’t just about the money for me. It’s about creating the life I want to live,

both on the inside and on the outside. And it’s about helping you do the same.

I want to have time to focus on the personal development side of life, not justmaking money and bathing in material abundance.

7. Core

What this really boils down to is freedom and inner peace.

We don’t build businesses to build businesses, we do it because it gives ussomething else, and for me that something else is the freedom to live my life my

way.

It’s what allowed me to spend 11 months in Spain in 2010, and it’s what willallow me to spend a lot of time with my son, and my family.

We all have different goals, and a lifestyle business is not for everyone, but ifyou resonate with what I’ve said here, it might just be for you.

Let’s move on to our next topic, which is: who can build a lifestyle business? Isit truly the right option for you?








Who Can Build a Lifestyle Business?

So, is a lifestyle business only forteachers, trainers, consultants andthe like?

Technically anyone can build alifestyle business.

I focus on teachers, consultants,trainers and change-makers,because those are the people thatget the best results when they workwith me.

And I love working with them.

I focus on people who can (or want to) sell information online, because that’swhere my experience lies. I only teach what I know.

This doesn’t mean this is the only way to run a lifestyle business. What thismeans is that if you resonate with my personality and style, know that I mainlyhelp people build an information business around their passion.

An obstacle people run into is they believe they have to be experts to start alifestyle business, and that just isn’t true.

You can learn while “on the job.”

But what is required is that you know more than the people you help. Whatmatters is that you help people solve problems.

For example, if you’ve lost weight after trying what seems like a million differentdiet fads, you can help other people lose weight. You can help people who aretrying to lose weight but are having no success with all of the fads out there.

You see, you don’t need credentials. You don’t need to be a personal trainer,

although it probably doesn’t hurt.

You just need to be able to help people, wherever they are.

In short, anyone can build a lifestyle business.

But if you want to work with me, you’ll do best if you want to sell information orcoach/consult.

At this point you may say, “okay, okay, this all sounds good, but how does a

lifestyle business work?”



Yes, you can build a lifestylebusiness, if you truly want to.






How Does It All Work?

Figuring out how a lifestyle businessworks can be confusing, and oftenmarketers make it confusing so they

can sell you their solution (clarity).

But I’m going to be completely honestwith you here, because my goal is tohelp you craft the lifestyle you desire .

While that may sound a bit cliché, it’swhat sets my heart on fire.

My mission is to help you wake up toyour potential and to the fact that youdon’t have to say goodbye to happiness,passion and excitement.

You can have it, and you can have it right now .

But let’s not go into that here. You can find more about this in my PassionateLiving Course and on my website.

What Kind of Work is Involved?

The main work involved in building a lifestyle business is content creation.

In the beginning, you have to create content in the form of text, audio or video.You have to build a home base (a website/blog) where people can find you.

And you have to have content that helps them. Why? Because it helps peopleget to know, trust and like you, which in turn means they want to learn more.

Further down the road, you’ll create products and services, and you’ll need topromote yourself.

The best way to do this is via content marketing, which simply means usingcontent to help people find you.

It could mean writing for another website in exchange for links back, or it couldmean being interviewed. There are a lot of possibilities.

Now, you may not be comfortable with creating content, and that’s fine, becauseit’s just another skill you can learn . If you believe you’re not a great writer, that’s just something you’ve picked along the way.

You don’t have to be a great writer to build a lifestyle business.



It’s not about putting up a website andwaiting for the money to roll in.

http://passionatelivingcourse.com/










Remember, I’m not a native English speaker. I make plenty of mistakes in mywriting, and I have a Swedish accent, and I do just fine.

There are people who mess things up more than I do, and they do fine.

That means you can do this , too, unless you let your excuses stop you.

Is the Income Predictable?

In the beginning, it isn’t, but as you gain momentum, it becomes more and morepredictable.

You also have to be careful with how you define predictable. Do you see regular jobs as predictable income? If you do, you may need to change that definition.

With a lifestyle business, you can have multiple stream of income. You could be

making money from:

• Affiliate programs

• Products

• Services

• Speaking• Membership sites• Sponsors

The list goes on and on..

On to top of this, you will have complete control of your own email list, or youraudience, so even if your website crashes or the search engines suddenly startto hate you, you have leverage that a normal job just can’t offer.

But in the beginning, the income may not be predictable. As you build things outand expand, it becomes very predictable, but it’s not easy.

So, how is a lifestyle business built? Let’s do a brief rundown.

1. Problem

The first thing you have to do is find a problem you can solve. This doesn’t haveto mean that you help people with a specific problem like losing weight.

It could mean starting a web-based interview show that gives peopleinformation and solves problems that way. You could then make money viasponsors, partnerships, and even products down the road.

But you have to find the intersection between:

• What people want

• What you’re good at (or want to become good at)• What people are willing to pay for








It’s not enough to just follow your passion. There are a lot of misconceptionsaround passion that you should beware of, but that’s a topic for another day.

2. Audience

Once you’ve found your intersection, it’s time to build an audience.

The power is shifting away from big media companies to independentpublishers (that means you).

And the bigger your audience, the more power you have. Not power in terms ofmanipulating people, but power in terms of influence.

When you have an audience willing to listen to what you say. When they trustyou, you have leverage that no job can give you.

If you’ve picked the right market, you will have a thriving lifestyle business.

So, how do you build an audience?

The simple answer is:

• You get a website up• You get people on your email newsletter

• You rinse and repeat

This takes work, and one of the keys to any lifestyle business is an email list.

To read more about what an email list is and how to use it, check out my freearticles here.

3. Solution

Once you have a small audience, you can figure out what problems they have.

What are they struggling with? What is stopping them from getting what theywant?

With this information, you can create your first product or service. It could be asmall ebook, an ecourse, or coaching package.

For example, if your strength is the technical side of websites, you can helppeople get their websites set-up.

You can have a DIY course, and you can also offer a service where you setupand manage websites for other people.

A solution is simply something that helps people move forward in the best way

possible. Some people will want to learn everything themselves, while otherswill need hand-holding.






http://www.wakeupcloud.com/email-marketing/






Like With Any Business, Experimentation is Crucial

A lifestyle business is no different from any other business.

A business makes money because it solves problems that people are willing topay for. You have to find your corner of the market.

You have to discover who you want to help, and what you want to help themwith.

This doesn’t mean you’re 100% passionate about everything in that market, itmeans you’re passionate about helping the people you’re helping.

There’s nothing magical about building an online business. There are noshortcuts. It’s going to be hard work, but it’s going to be well worth it.

Let’s move onto how you can make money with a lifestyle business.








5 Proven Ways to Make Money

What are the possibilities?

How can you make money with a lifestyle

business?

In this section, I’ll briefly cover 5 commonways that advice-based online businessesmake money.

I personally have experience with all ofthese, so everything I share comes from myexperience of what works and what doesn’t.

Let’s dive right in.

1. Services

The first way is to offer services. This could be coaching, consulting or done foryou services.

It could be website setups, designs, proofreading, health coaching, orsomething else depending on what market you’re in.

Services are one of the best ways to start bringing in money in the beginning. If

you charge $100 per hour and have 10 monthly clients, that means your incomeis $1,000 per month.

And while you’re coaching, you’re getting insights into your customers’ lives.You can use these insights to create products and online courses.

However, it takes work to get those first clients, so you have to be willing towork hard. And you have to be willing to get out there and get in front ofpotential clients.

2. Products The next way is to create products. This could be:

• Ebooks

• Audio courses

• Video courses• Workbooks• Or all of the above

The reason I recommend you start with services is because it takes time to

build an audience large enough to be able to bring in a sustainable income on just products.



It takes time to build momentum,like with anything in life.






But products can be a great way to bring in additional income in the beginning.And the good news is that your first product doesn’t have to be perfect. It could just be a small report or a 20 minute audio recording. Then you listen tofeedback and improve.

3. Affiliate Marketing

Then we have affiliate marketing, which simply means making money byrecommending products.

For example, if I join Amazon’s affiliate program, I get a certain percentage ofeach sale from customers that go to Amazon via my link.

Now, Amazon only pays around 4-6%.

Compare that to some online courses that pay anywhere from 50-100% if you

refer a customer.

As with products, affiliate marketing income takes time to build up, but it’s a niceway to bring in extra money.

And it’s a great way to complement your own services and products. Forexample, I help people build a lifestyle business, but I don’t own a web host,and I don’t create website solutions.

Instead, I recommend people to the services I use, and I make a commissioneach time someone buys through my link.

4. Training Courses

Then we have larger training courses. These are what I call core offers whereyou help people for a month to six months, and you help people reach asignificant goal.

I do this with my premium training course, Lifestyle Liberation Academy. It helpsyou get started building a lifestyle business.

In reality, the Academy is more like an ongoing training course with unlimitedsupport.

In it I share what works and what doesn’t. I share how I run my business andyou get a framework for building your business. You also get unlimited accessto me to ask questions and gain clarity.

Having a core offer makes promotion simpler, because when you can make abigger promise (compared to smaller ebooks), it’s going to be more compellingfor your audience.

So premium training courses are crucial, but they don’t happen right away. Inthe beginning, you may not know enough about your audience to create adeeper course.






http://www.lifestyleliberationacademy.com/newsletter-report/




That’s fine. It’ll come with time.

But also be aware of if you’re holding yourself back because you think you don’thave anything to offer.

5. Membership Sites (Communities)

Then we have membership sites, which work like a magazine subscription.

Every month, someone pays to stay a member.

For example, I have a membership over at Lifestyle Liberation Academy, whereyou not only get all the training you need to get started, but also unlimitedsupport from me and the community.

I’m in the forum everyday to answer questions.

The reason I have a membership like this is so you can get all the training andsupport you need at an extremely affordable price.

Most marketers would say that I’m crazy, but this is the only way that makessense to me.

There Are Many More Ways to Make Money

A lifestyle business is extremely flexible, so while we’ve covered five ways you

can make money with your business, it doesn’t mean that these are everythingthat’s available.

These are five income streams that I have in my business, so that’s why Iwanted to share them here.

Now that you have a sense of how a lifestyle business can make money, let’slook at how much it actually costs to start the ball rolling.










How Much Does it Cost to Start?

Believe it or not, but you don’t needthousands to start an online business.

Just a few years ago, if you wanted tostart a business, you would’ve had tospend tens of thousands, if nothundreds of thousands to get it going.

And it would’ve taken years to becomeprofitable.

That was the world of offline business.

Today things are very different. You canget started for under $100. That’s oneof the advantages of an advice-basedonline business.

So, What Exactly is Required?

There are just a few things you need:

• A payment processor: PayPal (free)• A hosting account: HostGator (a few dollars per month)

• A blog: WordPress (free)• An email list: Aweber ($19 per month)

As you can see, the basic building blocks are extremely inexpensive.

Another option if you’re not tech savvy is to go with outstandingSETUP, whohelp you set-up your website and make sure it’s running smoothly. I use themmyself on Wake Up Cloud to make sure nothing goes wrong.

They are more a bit more expensive at $29 per month, but you get a discount ifyou go through my link. They are worth checking out if you enjoy peace of mindand don’t want to get too involved in the technical bits.

There are a lot of other factors involved in building a thriving lifestyle business,but the start-up costs are not an issue, as you can see.

How Much Does it Cost?

If we put all of the above together, you’re spending less than $30 per month tohave the most important elements in place.

If you think you can’t afford $30, you may need to re-evaluate your priorities.



There’s nothing stopping you, except theideas you choose to believe in.




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If you add a high-quality training course to this, you’ll save a lot of frustration,money and time in the long-run.

It might run you anywhere from $300-500, but it’s money well spent. Whateveryou do, don’t try to figure this out on your own, because there’s a lot of badadvice out there.

It’s easy to get confused, overwhelmed and give up.

Don’t Be Fooled

The barrier to entry is low. That means a lot of people will start, and a lot ofpeople will fail, because they don’t know what to do, and they fall for get-richquick promises.

This takes time, and it takes work. But it is possible. I’ve done it, and I’ve seen

many others do it.

I’ve made a full-time living online since 2009, and I only share what’s workingright now in all of my free and paid material.

No fluff, no hype, just the truth, because the truth shall set you free.








How to Start Your Lifestyle Business

Okay, so now you know about thewhat, why, how and have an overviewof how things work.

But how do you get started?

What are the next steps you need totake to get the ball rolling?

You may be feeling overwhelmed withall the choices out there. There aremany paths you can take. There aremany training courses and coachesthat can help you.

It’s overwhelming.

I know, because I’ve been there anddone that.

In the beginning, I wasted over $10,000 on get-rich quick schemes and lousycoaching.

But this initial phase of confusion is normal, because when you’re learning

something new, you will be confused and overwhelmed.

That’s how your brain works.

So, Where Do You Start?

You start by finding a problem.

Find a problem that people are willing to pay for to have solved.

You discover what people are willing to pay for by looking at what people arealready spending money on.

Competition should not be avoided. Competition means there’s demand forwhat you have to offer.

There’s a reason why some markets don’t have competition, so beware.

You also want to keep in mind what you enjoy doing.

That means you have to find the intersection between what you’re passionate

about, what you’re good at, and what people are willing to pay for.



Getting started is easier than you think. It’smore about how determined you are thananything else.




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http://www.wakeupcloud.com/1



What Do Problems Look Like?

Let’s take a few examples of possible problems:

• Helping new moms lose their post pregnancy weight• Teaching people how to grow tomatoes at home

• Proof-reading documents, articles and books• Helping writers that have trouble selling their fiction books

• Helping writers overcome their writing blocks and get their writing done ontime

• Helping kids deal with bipolar disorder

• Helping people cook delicious, healthy meals cheaply, quickly and easily

I could go on and on.

You may also have noticed that the tomatoes example isn’t really a problem, but

there is a problem hidden underneath it.

People have trouble growing tomatoes. They have problems. And you have thesolution to those problems.

So, what do you do after you’ve got a problem?

Let’s have a look at that.

How to Start Your Lifestyle Business

Once you have a problem in mind, it’s time to get a website up and startattracting traffic.

That’s the way I coach my clients who want to build an online business.However, you can also go out and find clients right away. Think locally.

Could you hold a live workshop somewhere near you?

Could you attend networking events?

How could you get your first paying client or customer? Don’t think big. Insteadthink about helping ONE person with ONE problem.

You will have to hustle. Remember, you’re just getting started. And you’reprobably feeling overwhelmed and scared already.

It’s normal.

And it’s also the reason why most people give up. You have to focus on takingone step at a time. Once you’ve gotten your website up, or gotten your firstclient, or both, you’ve begun the journey.

Then comes a whole slew of other things you have to think about, such as:








• Building an email list of people that want to hear from you

• Producing content that will attract clients and customers while you sleep• Figuring out what products and services people want to buy• What pitfalls to avoid so you don’t have to waste years figuring this out

There’s a lot to learn, which is why I’ve created the Lifestyle Liberation Academy

The Academy takes you from A to Z when it comes to building a business thatsupports your lifestyle.

To get started, you don’t need much. And here’s the thing most people never tellyou.

You Have to Do What Feels Right

You don’t have to quit your job, or risk your income if you have a family that

depends on you.

You can start a lifestyle business on the side and see how things go.

You also have to be aware of what resonates with you. I can give you all the tipsin the world, but only some of them will be right for you.

I can only share my story. You have to take what feels right and run with it. Inthe end, you have to be willing to move forward .

And you have to be willing to start BEFORE you’re ready .

You can’t learn to ride a bike by taking a course. Sooner or later, you have toget on your bike and try. You will fall down, and you may even get a fewscratches, but eventually you’ll “get it.”

Now, does this mean you should stop trying to learn anything about starting aprofitable lifestyle business?

Not at all. But you have to stop learning too much.

Learn what you need to take action , and then implement .

This is exactly what I focus on in all of my courses and programs. I give youenough information to take action, then I help you with whatever obstaclescome up.

The Biggest Mistake You Can Make

The biggest obstacle I see people run into is not the lack of information or know-how, but themselves. They make excuses for why they can’t start.

Maybe it’s the fact that they work a full-time job and they have no energy at theend of the day.









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Maybe it’s that they aren’t 100% clear on what their passion is, or what problemthey’re solving.

It could be anything.

But I’m here to tell you that none of it matters.

There are people who are in “worse” situations than you, and they’re makingthis happen.

It comes down to how badly you want it. If building a lifestyle business justsounds like a nice thing to do, you probably aren’t ready to take action .

But if you’re sick of staying at your job, and you want to share your gifts with theworld, then you have a good chance of succeeding.

Building a Lifestyle Business Takes Work And it’s tough to go at this alone.

For now, know that there is no perfect answer to starting your lifestyle business.You have to get out there and experiment.

Do your best to find a problem to solve, but don’t get hung up on it.

You have to be willing to start before you’re ready . It won’t feel comfortable, butonce you get started, you’ll realize that trying to figure it all out was insane.

So just start with what you have.

And start now .

The rest will come to you when the time is right.








How to Build a Lifestyle Business in

Your Spare Time

I used to spend a lot of time watching

TV many years ago.

And I used the excuse, “I don’t havetime,” when in reality I didn’t feel likedoing much. I wanted things to beeasier.

It felt much more comfortable to relaxin front of the TV than to do anything“hard.”

Since then, I’ve changed quite a bit. Istill enjoy watching TV, but mypriorities are different.

I get a lot of emails from people telling me they’d like to start a lifestylebusiness, but they just don’t have time.

This seeming lack of time is what I want to cover. Just for a moment, I’d like toask you to suspend your beliefs that this isn’t possible, or that you don’t havetime.

Open your mind to the possibility that you have more than enough time to builda lifestyle business in your spare time.

Yes, even if you work a full-time job and have kids.

The Problem is NOT Time

It’s how you prioritize your time.

You’ve probably heard this before. But that doesn’t make it any less true.

This whole thing about time is another very convenient excuse. It may be morebelievable than many other excuses, but it’s still an excuse.

Because let’s face it. If you truly wanted to, could you find 15 minutes during theday to work on your business?

Of course you could.

There are people out there who have less time than you, and they are going

after their dreams. That means you can do it, too.

But you have to stop putting up obstacles in front of yourself.



Time is not the problem.






Yes, you may be swamped, but there is always a way to find time to work onsomething that’s important to you.

False Solutions

The solutions I often hear from people go something like this, if I only:

• Could quit my job

• Take a vacation to focus on my business

• Had more clarity on what to do

But these are all excuses.

If you quit your job, you wouldn’t get any more done than you do now. Plus, youwould probably be stressed out because you wouldn’t have any money coming

in.

It’s classic Parkinson’s Law, which states: work expands to fill the time availablefor its completion. If you quit your job, you’d just spend more timeprocrastinating and doing useless tasks.

I know, because I’ve been there.

Stop waiting for something to happen, and start with what you have.

The Real Solution

This is not about getting more time, it’s about:

• Finding pockets of time

• Focusing on the right tasks• Getting more done in less time

It’s about working hard, but also working smarter. It’s about working with whatyou have, even if that means working just 10 minutes a day.

The more time you have on your hands, and if you use that time wisely, themore progress you can make.

But this doesn’t mean that you can’t make tremendous progress with just 30-60minutes of focused work per day. Yes, it will be slower than someone who’sputting in 3 hours, but you can only do what you can do.

We have this false notion that we need to drop everything to do something, thatwe need to make dramatic changes.

But building a business takes time. It’s not going to happen overnight, and

sometimes just having one to two hours a day is more than enough to makesignificant progress.








You can build a business in your spare time.

Is it going to be easy? Nope.

Will you have to get more organized? Probably.

But is it possible? Definitely.

How Much I Work

On a typical day, I’ll work around 2-4 hours.

But during these hours I’ll get more done than most people do in 8 hours.Sometimes more than some people do in days.

Since becoming a father, I’ve had to become extremely efficient. I’ve had to fit

work into the few hours I have in the morning. It has also helped me separatework from life. I used to try and work all day long, but it was only burning meout.

I was trying to force progress. Now, I get my things done in the morning andthen I live life. I’m a classic overachiever, so this hasn’t been easy.

Focusing on the Right Tasks

If you’re starting out, or if you’re in the process of growing your business,chances are you won’t know what to focus on, when, and how to get it done.

This means you’re wasting time.

A lot of time.

I’ve written about the cornerstones of a lifestyle business, but that post alonewon’t help you focus on the right tasks, because it’s impossible to conveyeverything you need to know in a blog post.

You have to constantly focus on where you are going and then evaluate if whatyou are doing right now is helping you get there.

When you focus on the right tasks, you can often eliminate 80% of the thingsyou’re doing. The good old 80/20 rule comes into play.

And this means you can make amazing progress with the time you have eachday.

The Bottom Line

You already have the time you need to build your lifestyle business.

This is not about getting more time. That’s an excuse. This is about learning touse the time you have better. And focusing on the right tasks that give you thebest results for your time.






http://www.wakeupcloud.com/lifestyle-business-cornerstones/

http://www.wakeupcloud.com/lifestyle-business-cornerstones/



If you truly don’t have time to build a business right now, that’s fine. But don’tmake excuses for why you can’t make it happen. Own your decision.

If you’ve read this far, somewhere deep down you want to make this happen, sostart thinking about how you can find that extra time.

And start looking at what you need to focus on first.








5 Common Mistakes You Must Avoid

There are a lot of mistakes you canmake while building your lifestylebusiness. I know, because I’ve made

many of them.

The reason I’m able to do what I dotoday is because I’ve mostly figured outwhat doesn’t work.

I’ve discovered what works for me viatrial and error.

I’ve spent years without much help tryingto figure this out.

And the biggest mistake I made in thebeginning is also the first mistake we’llcover.

1. Getting Caught in Scams

When I first discovered that you could build an online business, I thought it wasgoing to be a walk in the park.

I bought products that promised I would be making $12,432 (or another veryspecific number) within 3 months. I imagined myself sitting on the beach sippingbanana smoothies and enjoying my life.

But it didn’t quite work out that way.

I ended up wasting years and over $10,000 falling for get-rich quick programsand coaching. I don’t regret any of it though. I learned a lot, and I share thoselearnings with my customers and clients.

When you’re first starting out, avoid people who promise you the moon,because if something is too good to be true, it often is.

2. Original Idea

The second mistake is thinking that you need an original idea to start abusiness.

I see people being held back for years because of this. They believe they haveto find an untapped market and come up with an innovative idea, but that isn’thow things work.



What are some of the most commonmistakes you should avoid?






You don’t need an original idea, you just have to provide value. And when youprovide value in a market that is willing to pay for it, you have the seeds of abusiness.

Down the line you may come up with something that changes the whole world,but you have to start somewhere, and usually that somewhere isn’t with an

innovative idea.

Again, it comes back to being willing to start before you’re ready .

Be aware of the ideas you believe to be true that hold you back. A big one isthinking you need an original idea.

3. Overwhelm

The next mistake is overwhelm.

You will get overwhelmed whenever you’re learning something new. But gettingstuck in overwhelm and perfection-land is where the problems begin.

I know you have a lot of ideas. I know you have many passions and interests. Iknow you want to figure things out so you don’t fail.

And I know your heart yearns to contribute and to be of service.

But most of the time, you just can’t figure things out.

You have to be willing to start .

One of the benefits of having a community of like-minded people to support youis that they can help remove a lot of the overwhelm.

This is why I started the Lifestyle Liberation Academy, but we’ll talk more aboutit at the end of this report.

4. Conditioning

Then we come to good old conditioning. If you’re anything like me, you’vepicked up a lot of beliefs and ideas the stop you from living the life of yourdreams.

It could be believing that:

• You’re not good enough

• You have nothing to say

• There are more qualified people out there, why would anyone listen to you?

• You don’t have time

• You don’t have an original idea

• You don’t want to take action because your friends and family disapprove







http://www.wakeupcloud.com/not-good-enough/

http://www.wakeupcloud.com/not-good-enough/



http://www.wakeupcloud.com/original-idea/

http://www.wakeupcloud.com/original-idea/



You can come up with all the reasons you want for why you can’t do this. Andthat’s fine by me. I’m not the one living your life.

But eventually you have to decide what you truly want. Do you want to live thelife you secretly dream of, or do you want to succumb to what society thinks isright?

It may take time for you to reach that point where you’re ready to take action , solet it take as long as it needs to take.

5. Belief

If you believe you can build a lifestyle business, you will.

Many people look for signs that they should quit. If something doesn’t instantlygo their way, they give up, because they aren’t meant to do this, right?

Well, no.

Again, building a lifestyle business takes work. If you’re not willing to put in thework. If you’re not willing to face your inner demons, you won’t make progress.

You will have a lot of fears, conditioning and ideas you’ve learned workingagainst you.

Your whole being will shake as you step out of your comfort zone. But afterawhile, you’ll start to get comfortable in this new, strange world.

You don’t have to take things so seriously. You can enjoy, experiment and play.That’s when you really get into the flow.

Now before we wrap things up and I tell you about what you can do next if youwant to get started, let’s cover a few common questions I get.








Frequently Asked Questions (FAQ)

Have more questions? No problem, I have answers for you.

Here are a few common questions I get asked. Please note that you may have

more questions, and that’s fine, and normal.

You can find a lot of the answers on my blog, Wake Up Cloud.

If you want more in-depth training, be sure to check out my premium programsand courses.

Q: What if I’m not an expert?

You don’t have to be an expert. You just have to know more than the people

you’re teaching. You just have to help ONE person with ONE problem.

The expert era is coming to an end. People don’t want to learn from experts.They want to learn from human beings they can connect to.

I don’t claim to know everything about building a lifestyle business. I simplyshare what I know.

There are people out there who are a lot more knowledgeable than I am, yetyou’re still reading this report.

I also recommend you read my article, “What Can You Teach if You’re Not anExpert?”

Q: Should I quit my job?

That’s a question I can’t answer for you.

You have to be practical. A lifestyle business takes time, and if you have afamily, you need to take care of them first. But having a full-time job doesn’tmean you can’t build a business. If you have 15-30 minutes a day, you can get

started.

Again, be aware of the excuses that seem to hold you back. You can eitherbelieve in them and keep the life you have now, or you can take action anyway .

I recorded a video on this you might like called, “Should You Quit Your Job toFollow Your Passion?”

Q: What if I’m not a technical person?

This question assumes that you can’t learn how to operate and use websites.

And that isn’t true at all. When I transitioned from being a poker player tobuilding websites, I didn’t know much about websites either, but I learned.



http://www.youtube.com/watch?v=d-VH_pGai9k


http://www.wakeupcloud.com/not-an-expert/

http://www.wakeupcloud.com/store/
























I was determined to make this work, so I took things one step at a time, and Ilearned to use the software that I needed. So this isn’t a question of whetheryou are a certain person or not, this is a question of whether or not you arewilling to learn new things.

I teach all the basics in my courses. You can learn anything you want. And thegood news? Once you’ve learned the basics, you know most of the things youneed to know.

Once you know how to ride a bike, you don’t need to learn much more, unlessyou want to do more.

Q: How do I find my niche?

You don’t find it by analyzing and trying to get things perfect. You find it via

experimentation.

I started with a vague niche with my blog, Wake Up Cloud. I started writingabout personal development because that’s what I felt inspired to do.

Once my readers discovered that I was living in Spain and running an onlinebusiness, they wanted to know more. And over time, Wake Up Cloud evolvedinto what it is today.

So forget about finding your niche. Focus on starting. If your first project isn’t awild success, so what? You keep on going, learning and experimenting.

What separates successful entrepreneurs from unsuccessful ones is thewillingness to experiment and keep trying different things.

You probably won’t succeed right off the bat, but like I said earlier, if you don’tstart, you’ve already failed. When you’re on your deathbed, do you really wantto look back at this time and regret playing things safe?

Will you be content knowing that you didn’t go after your dreams, and that youdidn’t follow your heart?

Q: What if I put in all this time and fail?

What if you don’t take action on your dreams? The time will pass anyway.

If you spend a few years building a lifestyle business, and you don’t succeed,you will still have learned a lot. You will have gotten clearer about what you wantto do.

And you will have acquired valuable skills. Remember, failure can only happenif you set an arbitrary deadline. The truth of the matter is that you don’t know

how long this will take.

But what I do know is that if you do nothing, you’ve already failed.








Your Next Steps

We’ve come to the end of this report.

Here are your next steps if you want to learn more.

1. Wake Up Cloud Newsletter

If you’re not on the newsletter, I recommend you join right away.

When you join, you get a free report called: 7Steps to Building a Lifestyle Business AroundYour Passion.

This report picks up where we left things herewith the Lifestyle Business Basics report.

On top of that, you’ll get ongoing tips and articlesfrom me on the newsletter. It’ll ensure that youstay in the loop and get taken care of.

So when you’re ready, click here to join the Wake Up Cloud newsletter and grabyour FREE report.

2. Lifestyle Liberation Academy

If you’re already on the Wake Up Cloudnewsletter, and you’re ready to start buildingyour lifestyle business, the next logical step is to join the Lifestyle Liberation Academy.

The Academy offers step-by-step training withsupport to help you get started, or take yourbusiness to the next level.

It eliminates a lot of the confusion andoverwhelm, and it helps you get real results.

But before you decide to join the Academy, Irecommend you join the Academy newsletter,where you’ll get the Lifestyle Liberation Manifesto and 3 FREE videos onbuilding a thriving lifestyle business.

When you’re ready, click here to grab the manifesto and your three FREEvideos.



You get instant access to this freereport when you join the newsletter.

The Academy will help you turnyour passion into a thrivinglifestyle business.









http://www.wakeupcloud.com/newsletter




About the Author

One day I found myself mowing

lawns

It was my first summer job at the age of 16,and I didn’t like it.

It was on that day that a spark inside mecame to life. I couldn’t work 9-to-5, and Ididn’t want to. I wanted something else, butI didn’t know what.

And on that day, my journey started.

From professional poker player toonline entrepreneur

At the ripe age of 18, I discovered youcould play cards online and make money.

At first, it seemed like a scam, but I keptreading and I discovered that there werethousands of people doing it, so I jumpedin.

I bought books, I learned, and I made aliving playing cards until the age of 23, when I couldn’t do it anymore.

That’s when I started building websites, and my online business. Or in reality,that’s when I got serious about making a living online.

I had tried a few years earlier, but I failed, and ended up wasting thousands ofdollars and hundreds of hours.

How can you know so much at such a young age?

I was born 1986. People ask me how I know so much, or rather, how I have thedepth of wisdom that I do.

And I don’t say this to brag, because people have actually told me this dozensand dozens of times.

My answer is simple: I am a student of life and business. My goal is to increasemy freedom both on the inside and on the outside. I am constantly thinkingabout how I can improve.

So far, I’m doing pretty good. I spent almost the whole of 2010 in Spain with mygirlfriend, and as I write this, we’re hanging out in Northern Scandinavia.



My girlfriend and I visiting Peru. Theamazon forest is in the background there.This was when I still had long hair. I’m onthe right, just in case you’re confused ;)






Surprisingly helpful

When you email me, you get a real answer back.

It surprises people, and the fact that it surprises people scares me, becausewhat does that say about all the other people in this market?

It seems most are only keen to make money, and they don’t care about theircustomers.

I care

How?

I answer your emails, fast. I go out of my way to create free, valuable contentthat helps you move forward, even if you’ve never bought from me, just

because it makes me happy.

Feedback

So, if you have any feedback or questions, feel free to email me [email protected].

No question is too small. Even if you just want to say hi, I’ll say hi back.That’s all for now.

If you aren’t signed up for the newsletter, you should be, because I have a lotmore goodies coming up.

All the best,










mailto:[email protected]

mailto:[email protected]

beginners guide to lifestyle business (by henri junttila)henri

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