beginners guide to digital marketing
TRANSCRIPT
Beginners Guide to Digital Marketing
A Bit of History……..
First popularized as a term in the early 2000’s, digital marketing has actually been around much longer.
Like, WAY longer. About 100 years longer, to be exact.
Guglielmo Marconi.
Yup. In 1896 he was the first human to demonstrate a, “public transmission of wireless signals.”
Whats Digital Marketing?
Digital marketing is any form of marketing products or services that involves electronic devices.
Digital marketing can be done both online and offline.
Why Digital Marketing matters??
In a world where 9% of all drivers are on the phone one way or the other like texting or calling, at any given moment during daylight hours, what else can we think will have a future?
The share of people spending more time using electronic devices is only going up from here.
Overview
The 2 main pillars of digital marketing are
online marketing and offline marketing.
Online MarketingThe 7 big categories of online marketing are:
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Content marketing
• Social Media Marketing (SMM)
• Pay-per-click advertising (PPC)
• Affiliate marketing
• Email marketing
Offline Digital Marketing
1. Enhanced offline marketing
2. Radio marketing.
3. Television marketing
4. Phone marketing.
Fundamentals of Digital Marketing
1. A User centered website
2. Have Good Hosting
3. Choose an Effective URL
4. Build a Strong, Effective Website
5. Create Useful Content
The six fundamentals of digital marketing that we presented in this book — a user-centered website, SEO, SEM, Social, UX Design, and Email Marketing — can work together to help you create a successful online presence.
Each fundamental by itself can help you manage different aspects of your online presence, create relationships with existing customers, or gain new customers who are looking for what you have to offer.
About Optin Contacts Inc.
Optin Contacts is Premium B2B Email Database Vendors Based in New York. Our
Email Database goes under an intense verification person to give our clients the best
results in the market. We cater to the following B2B Email List.
• Technology Users List
• Healthcare Email List
• C-Level Email List
• Industry Mailing List
