before today, had you ever heard of a deposit return scheme for … · 2018. 1. 23. · before...

Weighted Unweighted Total % Con Lab Lib Dem UKIP 18-34 35-54 55+ North SouthMidlands

/WalesLondon Scotland Female Male Leave Remain

Weighted 1096 100% 431 402 59 31 316 364 414 268 361 237 140 90 554 542 519 494

Unweighted 1096 469 329 65 47 187 352 555 273 350 241 139 93 545 551 515 499

Yes 563 641 51% 61% 44% 70% 31% 40% 48% 64% 46% 54% 56% 45% 58% 50% 53% 55% 52%

No 476 407 43% 37% 48% 26% 69% 53% 48% 33% 43% 44% 41% 48% 41% 44% 43% 41% 43%

Not sure 54 42 5% 2% 8% 3% 0% 8% 4% 3% 11% 2% 3% 7% 1% 7% 3% 3% 5%

Prefer not to say 3 6 0% 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0%

Weighted Unweighted Total % A B C D E F G H I J K L M N O

1096 100% 36 110 82 56 69 72 62 94 81 77 81 87 64 33 93

Unweighted 1096 37 97 78 64 95 144 71 78 63 57 56 59 91 44 61

Yes 563 641 51% 62% 77% 62% 38% 60% 50% 45% 40% 48% 40% 40% 65% 49% 40% 42%

No 476 407 43% 38% 21% 35% 57% 38% 40% 53% 58% 48% 42% 53% 35% 49% 46% 49%

Not sure 54 42 5% 0% 2% 3% 4% 1% 9% 1% 2% 4% 18% 7% 0% 2% 14% 9%

Prefer not to say 3 6 0% 0% 0% 0% 1% 1% 1% 1% 0% 1% 0% 1% 0% 0% 0% 0%

Experian Mosaic

Before today, had you ever heard of a deposit return scheme for plastic drinks bottles?

Base: Nationally representative sample of 1096 Sky customers, weighted to match the profile of the population. Respondents interviewed online 16-22 January 2018.

Vote in 2017 Age Region Gender EU vote



Weighted 1096 100% 431 402 59 31 316 364 414 268 361 237 140 90 554 542 519 494

Unweighted 1096 469 329 65 47 187 352 555 273 350 241 139 93 545 551 515 499

Strongly support 556 575 51% 50% 56% 64% 57% 43% 57% 51% 41% 57% 54% 56% 36% 54% 47% 53% 51%

Tend to support 314 324 29% 31% 27% 22% 24% 24% 26% 35% 38% 23% 23% 24% 47% 25% 33% 30% 29%

Neither 66 70 6% 6% 7% 1% 2% 9% 5% 5% 8% 4% 9% 2% 8% 6% 6% 6% 6%

Tend to oppose 60 61 5% 5% 6% 5% 3% 11% 3% 3% 8% 4% 6% 3% 5% 5% 6% 4% 7%

Strongly oppose 79 48 7% 7% 3% 8% 14% 10% 8% 4% 3% 10% 6% 11% 4% 7% 8% 6% 7%

Don’t know 21 18 2% 1% 2% 0% 0% 3% 1% 2% 1% 2% 2% 4% 1% 3% 1% 1% 1%

Support 869 899 79% 81% 83% 86% 80% 66% 83% 85% 78% 80% 77% 80% 83% 79% 80% 83% 79%

Oppose 139 109 13% 11% 8% 13% 17% 22% 11% 8% 12% 14% 13% 15% 9% 12% 13% 10% 13%


1096 100% 36 110 82 56 69 72 62 94 81 77 81 87 64 33 93

Unweighted 1096 37 97 78 64 95 144 71 78 63 57 56 59 91 44 61

Strongly support 556 575 51% 74% 58% 48% 51% 61% 53% 59% 47% 44% 43% 64% 39% 56% 36% 38%

Tend to support 314 324 29% 21% 21% 33% 26% 28% 27% 25% 32% 25% 22% 24% 45% 38% 44% 26%

Neither 66 70 6% 0% 2% 9% 11% 2% 9% 6% 4% 8% 14% 5% 7% 2% 4% 7%

Tend to oppose 60 61 5% 3% 5% 1% 6% 4% 3% 0% 8% 4% 14% 5% 3% 3% 5% 15%

Strongly oppose 79 48 7% 2% 14% 7% 5% 3% 4% 10% 3% 20% 3% 2% 4% 2% 12% 13%

Don’t know 21 18 2% 0% 0% 2% 1% 2% 4% 0% 8% 0% 5% 0% 3% 0% 0% 1%

Support 869 899 79% 95% 79% 81% 78% 89% 80% 84% 78% 68% 65% 89% 83% 94% 79% 64%

Oppose 139 109 13% 5% 19% 8% 11% 7% 7% 10% 10% 24% 17% 7% 7% 5% 17% 28%

Experian Mosaic

It has been suggested that the government should introduce a deposit return scheme for plastic drinks bottles. This means that shops would

add a small deposit to the price of plastic drinks bottles, which would be refunded if you return the bottle to the shop to be recycled. To what

extent, if at all, you would support or oppose the government introducing a deposit return scheme for plastic drinks bottles?





Weighted 1096 100% 431 402 59 31 316 364 414 268 361 237 140 90 554 542 519 494

Unweighted 1096 469 329 65 47 187 352 555 273 350 241 139 93 545 551 515 499

No deposit would be fair 122 101 11% 7% 9% 13% 18% 17% 9% 9% 11% 12% 13% 10% 3% 11% 11% 12% 7%

1p-10p 351 360 32% 38% 36% 11% 13% 27% 28% 39% 31% 33% 39% 25% 27% 31% 33% 33% 33%

11p-20p 232 241 21% 23% 19% 29% 30% 18% 21% 24% 23% 20% 21% 23% 19% 20% 23% 21% 22%

21p-30p 115 110 11% 10% 8% 19% 7% 6% 14% 11% 8% 13% 5% 7% 32% 11% 10% 11% 10%

31p-40p 23 20 2% 2% 2% 3% 3% 3% 2% 1% 2% 1% 2% 3% 2% 3% 1% 2% 2%

41p-50p 118 135 11% 9% 13% 19% 2% 12% 12% 9% 7% 13% 12% 14% 6% 9% 12% 9% 13%

More than 50p 81 67 7% 5% 8% 3% 23% 10% 9% 4% 12% 5% 5% 13% 4% 10% 5% 6% 9%

Don’t know 54 62 5% 4% 5% 4% 2% 6% 6% 3% 7% 4% 3% 5% 7% 5% 5% 5% 4%


1096 100% 36 110 82 56 69 72 62 94 81 77 81 87 64 33 93

Unweighted 1096 37 97 78 64 95 144 71 78 63 57 56 59 91 44 61

No deposit would be fair 122 101 11% 3% 7% 11% 22% 5% 14% 11% 14% 17% 10% 8% 3% 4% 28% 16%

1p-10p 351 360 32% 14% 29% 24% 22% 48% 26% 39% 30% 31% 29% 29% 59% 41% 10% 29%

11p-20p 232 241 21% 25% 33% 28% 25% 22% 19% 20% 12% 18% 23% 12% 21% 14% 22% 21%

21p-30p 115 110 11% 32% 15% 12% 15% 9% 9% 5% 13% 2% 5% 10% 0% 16% 12% 13%

31p-40p 23 20 2% 0% 0% 3% 1% 1% 3% 0% 2% 3% 2% 3% 2% 4% 3% 4%

41p-50p 118 135 11% 20% 11% 16% 11% 3% 16% 6% 18% 10% 6% 5% 9% 9% 16% 10%

More than 50p 81 67 7% 4% 2% 1% 0% 9% 6% 15% 5% 8% 12% 28% 3% 8% 1% 4%

Don’t know 54 62 5% 1% 2% 5% 4% 2% 7% 3% 5% 11% 13% 5% 3% 3% 8% 3%

Experian Mosaic

If a deposit return scheme was introduced in the UK, what is the maximum deposit you think would be fair to pay on a 500ml plastic drinks bottle,

bearing in mind this cost would be refunded to you if you returned the bottle to be recycled?





Weighted 1096 100% 431 402 59 31 316 364 414 268 361 237 140 90 554 542 519 494

Unweighted 1096 469 329 65 47 187 352 555 273 350 241 139 93 545 551 515 499

0 289 313 26% 29% 20% 45% 37% 20% 25% 33% 24% 34% 22% 25% 19% 26% 26% 25% 27%

1 225 212 21% 20% 27% 9% 11% 23% 21% 18% 20% 19% 18% 28% 20% 22% 19% 21% 21%

2 198 185 18% 20% 20% 25% 9% 19% 17% 19% 20% 16% 20% 17% 15% 18% 18% 16% 20%

3 72 76 7% 6% 7% 5% 1% 5% 9% 6% 8% 4% 8% 5% 11% 7% 6% 7% 6%

4 60 77 5% 6% 4% 3% 6% 1% 8% 6% 5% 5% 4% 9% 7% 5% 6% 5% 5%

5 66 57 6% 5% 6% 9% 11% 9% 6% 4% 6% 5% 6% 10% 5% 4% 8% 6% 6%

6 52 53 5% 4% 5% 0% 1% 5% 3% 6% 5% 3% 7% 3% 7% 7% 3% 6% 3%

7 29 19 3% 2% 4% 2% 2% 3% 3% 2% 1% 3% 3% 0% 11% 3% 2% 3% 3%

8 22 16 2% 1% 0% 2% 3% 2% 2% 2% 2% 3% 0% 1% 4% 1% 3%

9 1 3 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

10 31 32 3% 3% 3% 0% 0% 6% 2% 2% 4% 2% 5% 0% 0% 1% 5%

More than 10 50 53 5% 4% 3% 2% 18% 8% 4% 2% 3% 6% 6% 3% 2% 5% 4%


1096 100% 36 110 82 56 69 72 62 94 81 77 81 87 64 33 93

Unweighted 1096 37 97 78 64 95 144 71 78 63 57 56 59 91 44 61

0 289 313 26% 46% 35% 36% 18% 38% 16% 19% 30% 31% 14% 19% 26% 20% 30% 22%

1 225 212 21% 21% 14% 11% 14% 17% 28% 28% 27% 17% 22% 28% 18% 17% 30% 24%

2 198 185 18% 17% 31% 20% 16% 23% 16% 13% 16% 12% 25% 8% 18% 14% 21% 17%

3 72 76 7% 0% 3% 9% 7% 12% 5% 9% 5% 5% 19% 4% 4% 10% 2% 4%

4 60 77 5% 2% 6% 2% 6% 2% 15% 11% 5% 11% 1% 4% 2% 9% 7% 1%

5 66 57 6% 8% 2% 6% 9% 2% 7% 8% 5% 2% 7% 11% 5% 2% 5% 11%

6 52 53 5% 0% 4% 5% 2% 4% 6% 3% 5% 9% 2% 4% 12% 3% 4% 4%

7 29 19 3% 0% 1% 2% 0% 0% 2% 0% 0% 0% 2% 8% 6% 17% 0% 0%

8 22 16 2% 2% 0% 0% 6% 0% 1% 2% 0% 0% 3% 5% 8% 2% 0% 0%

9 1 3 0% 0% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% 0%

10 31 32 3% 1% 2% 0% 2% 0% 3% 0% 4% 7% 1% 3% 0% 2% 0% 11%

More than 10 50 53 5% 3% 1% 9% 17% 1% 1% 7% 3% 6% 4% 6% 1% 3% 1% 7%

Experian Mosaic

How many 500ml plastic drinks bottles do you buy in an average week?





Weighted 1096 100% 431 402 59 31 316 364 414 268 361 237 140 90 554 542 519 494

Unweighted 1096 469 329 65 47 187 352 555 273 350 241 139 93 545 551 515 499

Always 329 370 30% 31% 35% 18% 19% 19% 38% 31% 29% 27% 35% 32% 30% 34% 26% 34% 28%

Usually 281 296 26% 29% 24% 28% 18% 22% 18% 35% 24% 32% 19% 20% 33% 26% 25% 27% 25%

Sometimes 233 214 21% 22% 19% 43% 22% 23% 28% 13% 19% 20% 24% 32% 9% 21% 21% 21% 23%

Rarely 152 134 14% 11% 15% 8% 3% 20% 9% 14% 18% 13% 13% 8% 16% 10% 18% 9% 17%

Never 77 61 7% 5% 5% 2% 23% 11% 6% 4% 7% 7% 7% 7% 10% 4% 10% 8% 5%

I never use disposable

plastic6 4 1% 0% 0% 0% 14% 1% 0% 0% 0% 0% 2% 0% 0% 1% 0% 0% 1%

Don’t know 17 16 2% 1% 1% 1% 0% 3% 1% 1% 1% 2% 1% 2% 2% 3% 0% 1% 1%

Prefer not to say 0 1 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


1096 100% 36 110 82 56 69 72 62 94 81 77 81 87 64 33 93

Unweighted 1096 37 97 78 64 95 144 71 78 63 57 56 59 91 44 61

Always 329 370 30% 33% 33% 25% 46% 41% 30% 34% 26% 42% 32% 21% 22% 38% 20% 16%

Usually 281 296 26% 16% 42% 33% 18% 28% 19% 8% 19% 23% 14% 23% 49% 31% 30% 18%

Sometimes 233 214 21% 41% 19% 22% 7% 13% 23% 33% 27% 22% 18% 30% 11% 14% 24% 22%

Rarely 152 134 14% 8% 3% 11% 22% 11% 20% 12% 21% 9% 31% 9% 12% 14% 9% 17%

Never 77 61 7% 0% 3% 7% 6% 6% 7% 13% 0% 3% 4% 11% 6% 3% 6% 27%

I never use disposable

plastic6 4 1% 0% 0% 0% 0% 0% 0% 0% 0% 1% 1% 5% 0% 0% 0% 0%

Don’t know 17 16 2% 3% 0% 2% 1% 1% 1% 0% 7% 1% 0% 1% 0% 1% 10% 1%

Prefer not to say 0 1 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Experian Mosaic

How often do you pay attention to the amount of disposable plastic you use?





Weighted 1096 100% 431 402 59 31 316 364 414 268 361 237 140 90 554 542 519 494

Unweighted 1096 469 329 65 47 187 352 555 273 350 241 139 93 545 551 515 499

Always 285 307 26% 27% 32% 11% 21% 17% 33% 27% 26% 25% 25% 31% 29% 31% 21% 32% 22%

Usually 233 245 21% 23% 23% 14% 11% 16% 19% 27% 24% 22% 16% 18% 27% 22% 20% 22% 21%

Sometimes 199 180 18% 20% 16% 48% 8% 20% 20% 15% 13% 20% 20% 25% 11% 17% 19% 17% 21%

Rarely 195 180 18% 16% 18% 13% 13% 25% 15% 14% 20% 17% 20% 12% 14% 14% 21% 15% 21%

Never 107 94 10% 7% 7% 6% 26% 15% 9% 6% 11% 7% 12% 9% 10% 6% 13% 8% 9%

I never use plastic drinks

bottles51 61 5% 5% 2% 8% 6% 2% 3% 8% 5% 5% 4% 3% 6% 5% 5% 5% 5%

Don’t know 17 15 2% 0% 1% 0% 15% 4% 0% 1% 0% 2% 3% 1% 1% 3% 0% 1% 2%

Prefer not to say 10 14 1% 1% 1% 0% 0% 1% 0% 2% 1% 1% 0% 0% 2% 1% 1% 0% 1%


1096 100% 36 110 82 56 69 72 62 94 81 77 81 87 64 33 93

Unweighted 1096 37 97 78 64 95 144 71 78 63 57 56 59 91 44 61

Always 285 307 26% 37% 26% 23% 37% 35% 25% 32% 20% 24% 24% 21% 29% 36% 23% 13%

Usually 233 245 21% 11% 25% 12% 13% 23% 20% 20% 19% 27% 18% 17% 38% 29% 30% 13%

Sometimes 199 180 18% 35% 31% 24% 10% 9% 19% 8% 20% 19% 7% 35% 4% 9% 4% 26%

Rarely 195 180 18% 8% 4% 22% 23% 12% 21% 24% 29% 11% 39% 4% 14% 17% 26% 18%

Never 107 94 10% 5% 4% 11% 11% 6% 12% 15% 3% 14% 11% 8% 7% 4% 3% 26%

I never use plastic drinks

bottles51 61 5% 0% 10% 6% 5% 15% 2% 1% 1% 5% 1% 4% 5% 3% 9% 1%

Don’t know 17 15 2% 3% 0% 0% 1% 0% 1% 0% 7% 0% 0% 7% 0% 0% 5% 1%

Prefer not to say 10 14 1% 2% 0% 1% 0% 0% 0% 0% 0% 0% 0% 3% 3% 1% 0% 2%

Experian Mosaic

How often do you pay attention specifically to the number of plastic drinks bottles you use?





Weighted 1096 100% 431 402 59 31 316 364 414 268 361 237 140 90 554 542 519 494

Unweighted 1096 469 329 65 47 187 352 555 273 350 241 139 93 545 551 515 499

Always 718 759 66% 71% 62% 60% 50% 51% 68% 75% 69% 63% 68% 55% 75% 73% 58% 69% 63%

Usually 219 222 20% 18% 23% 27% 17% 28% 19% 14% 15% 24% 19% 22% 18% 15% 25% 18% 22%

Sometimes 63 43 6% 5% 8% 7% 2% 12% 5% 2% 9% 3% 2% 14% 4% 5% 6% 4% 7%

Rarely 36 23 3% 3% 3% 1% 0% 4% 2% 4% 2% 5% 5% 0% 1% 2% 5% 3% 4%

Never 34 25 3% 2% 2% 0% 27% 5% 3% 2% 4% 2% 3% 4% 2% 3% 3% 3% 2%

I never use plastic items 5 5 0% 0% 0% 0% 0% 0% 0% 1% 0% 1% 1% 1% 0% 1% 0% 0% 0%

Don’t know 3 5 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Prefer not to say 17 14 2% 1% 2% 6% 4% 0% 1% 3% 0% 1% 3% 3% 0% 1% 2% 1% 2%


1096 100% 36 110 82 56 69 72 62 94 81 77 81 87 64 33 93

Unweighted 1096 37 97 78 64 95 144 71 78 63 57 56 59 91 44 61

Always 718 759 66% 76% 72% 74% 74% 80% 72% 57% 62% 74% 53% 50% 71% 71% 70% 41%

Usually 219 222 20% 14% 23% 13% 23% 7% 19% 30% 31% 17% 17% 16% 12% 25% 21% 28%

Sometimes 63 43 6% 7% 0% 8% 0% 0% 2% 5% 5% 1% 21% 18% 2% 1% 2% 11%

Rarely 36 23 3% 0% 3% 0% 2% 3% 4% 1% 2% 7% 3% 1% 8% 0% 3% 9%

Never 34 25 3% 3% 0% 3% 0% 1% 2% 8% 0% 0% 5% 13% 2% 2% 0% 6%

I never use plastic items 5 5 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 3% 0% 4% 0%

Don’t know 3 5 0% 0% 0% 0% 1% 0% 1% 0% 0% 1% 1% 0% 0% 0% 0% 1%

Prefer not to say 17 14 2% 0% 0% 2% 0% 8% 0% 0% 0% 0% 0% 2% 4% 0% 0% 5%

Experian Mosaic

When you dispose of plastic items, how often do you recycle them?





Weighted 1096 100% 431 402 59 31 316 364 414 268 361 237 140 90 554 542 519 494

Unweighted 1096 469 329 65 47 187 352 555 273 350 241 139 93 545 551 515 499

Very concerned 694 736 63% 63% 69% 74% 64% 45% 68% 73% 64% 71% 62% 55% 49% 66% 60% 63% 67%

Fairly concerned 293 278 27% 29% 21% 18% 30% 35% 25% 22% 29% 21% 24% 31% 41% 26% 28% 29% 23%

Not very concerned 55 49 5% 5% 5% 6% 0% 10% 3% 3% 5% 3% 10% 3% 1% 3% 7% 4% 5%

Not at all concerned 30 19 3% 2% 2% 2% 6% 6% 3% 0% 1% 3% 1% 7% 6% 2% 4% 3% 2%

Don’t know 19 10 2% 0% 3% 0% 0% 5% 1% 0% 1% 1% 2% 4% 0% 2% 1% 0% 2%

Prefer not to say 5 4 0% 0% 1% 0% 0% 0% 0% 1% 0% 1% 0% 0% 3% 1% 0% 0% 1%

Concerned 987 1014 90% 92% 90% 93% 94% 80% 93% 95% 92% 92% 86% 86% 90% 92% 88% 92% 91%

Not concerned 86 68 8% 7% 7% 7% 6% 15% 6% 3% 6% 6% 11% 10% 7% 5% 11% 7% 7%


1096 100% 36 110 82 56 69 72 62 94 81 77 81 87 64 33 93

Unweighted 1096 37 97 78 64 95 144 71 78 63 57 56 59 91 44 61

Very concerned 694 736 63% 80% 83% 60% 73% 72% 67% 59% 45% 58% 48% 61% 85% 69% 60% 40%

Fairly concerned 293 278 27% 19% 13% 29% 14% 23% 25% 20% 37% 34% 42% 35% 14% 29% 23% 36%

Not very concerned 55 49 5% 0% 4% 10% 0% 3% 3% 7% 9% 8% 3% 1% 2% 1% 9% 12%

Not at all concerned 30 19 3% 1% 0% 1% 0% 0% 3% 14% 4% 0% 2% 0% 0% 1% 4% 12%

Don’t know 19 10 2% 0% 0% 0% 13% 0% 1% 0% 5% 0% 5% 0% 0% 0% 5% 1%

Prefer not to say 5 4 0% 0% 0% 0% 0% 2% 1% 0% 0% 0% 0% 3% 0% 0% 0% 0%

Concerned 987 1014 90% 99% 96% 88% 86% 95% 92% 79% 83% 92% 90% 96% 98% 98% 83% 75%

Not concerned 86 68 8% 1% 4% 12% 0% 3% 5% 21% 13% 8% 5% 1% 2% 2% 12% 24%

Experian Mosaic

How concerned are you, if at all, about the impact of plastic litter in the ocean in general?





Weighted 1096 100% 431 402 59 31 316 364 414 268 361 237 140 90 554 542 519 494

Unweighted 1096 469 329 65 47 187 352 555 273 350 241 139 93 545 551 515 499

Very concerned 762 791 70% 69% 76% 72% 77% 62% 72% 73% 71% 73% 69% 65% 60% 76% 63% 68% 74%




Don’t know 23 12 2% 0% 3% 0% 0% 6% 1% 0% 3% 1% 2% 4% 0% 3% 1% 1% 2%

Prefer not to say 28 28 3% 2% 3% 4% 0% 0% 1% 6% 2% 3% 2% 2% 7% 3% 2% 3% 2%

Concerned 978 1007 89% 90% 91% 94% 94% 83% 92% 91% 91% 91% 89% 83% 87% 89% 89% 89% 91%

Not concerned 67 49 6% 8% 4% 2% 6% 10% 6% 3% 5% 4% 6% 12% 6% 5% 7% 7% 5%


1096 100% 36 110 82 56 69 72 62 94 81 77 81 87 64 33 93

Unweighted 1096 37 97 78 64 95 144 71 78 63 57 56 59 91 44 61

Very concerned 762 791 70% 84% 85% 61% 60% 72% 69% 58% 58% 81% 69% 53% 82% 89% 61% 60%




Don’t know 23 12 2% 0% 0% 0% 13% 0% 1% 0% 5% 0% 5% 6% 0% 0% 5% 1%

Prefer not to say 28 28 3% 3% 3% 1% 8% 4% 2% 0% 2% 0% 0% 8% 7% 0% 0% 0%

Concerned 978 1007 89% 94% 95% 90% 78% 95% 92% 90% 84% 97% 90% 76% 92% 95% 91% 83%

Not concerned 67 49 6% 3% 2% 9% 0% 1% 5% 10% 9% 3% 5% 10% 1% 5% 4% 17%

Experian Mosaic

How concerned are you, if at all, about the impact of plastic litter in the ocean on wildlife?





Weighted 1096 100% 431 402 59 31 316 364 414 268 361 237 140 90 554 542 519 494

Unweighted 1096 469 329 65 47 187 352 555 273 350 241 139 93 545 551 515 499

Very concerned 572 619 52% 51% 60% 58% 39% 31% 57% 63% 57% 58% 48% 45% 40% 61% 44% 51% 56%




Don’t know 19 11 2% 0% 2% 0% 0% 5% 1% 0% 1% 1% 2% 4% 0% 2% 1% 0% 2%

Prefer not to say 29 29 3% 2% 3% 5% 0% 0% 1% 6% 2% 3% 2% 2% 7% 3% 2% 3% 2%

Concerned 866 918 79% 83% 81% 90% 65% 62% 85% 87% 82% 81% 74% 77% 79% 84% 74% 80% 81%

Not concerned 181 138 17% 15% 14% 5% 35% 33% 13% 7% 15% 14% 22% 18% 15% 11% 23% 17% 15%


1096 100% 36 110 82 56 69 72 62 94 81 77 81 87 64 33 93

Unweighted 1096 37 97 78 64 95 144 71 78 63 57 56 59 91 44 61

Very concerned 572 619 52% 56% 76% 51% 49% 69% 45% 47% 40% 54% 49% 33% 70% 63% 54% 29%




Don’t know 19 11 2% 0% 0% 0% 13% 1% 2% 0% 5% 0% 5% 0% 0% 0% 3% 1%

Prefer not to say 29 29 3% 3% 3% 1% 8% 4% 2% 0% 3% 0% 0% 8% 7% 0% 0% 0%

Concerned 866 918 79% 85% 95% 84% 78% 82% 86% 66% 69% 77% 70% 83% 88% 97% 79% 51%

Not concerned 181 138 17% 12% 3% 15% 0% 13% 10% 34% 24% 23% 26% 8% 5% 3% 17% 48%

Experian Mosaic

How concerned are you, if at all, about the impact of plastic litter in the ocean on human health?





Weighted 1096 100% 431 402 59 31 316 364 414 268 361 237 140 90 554 542 519 494

Unweighted 1096 469 329 65 47 187 352 555 273 350 241 139 93 545 551 515 499

Not willing to reduce 62 37 6% 4% 2% 2% 14% 13% 4% 1% 5% 2% 10% 5% 10% 4% 7% 4% 6%

Slightly reduce 154 130 14% 13% 15% 9% 13% 14% 14% 14% 22% 10% 12% 9% 23% 13% 16% 14% 11%

Significantly reduce 459 458 42% 45% 44% 44% 21% 43% 43% 41% 35% 42% 47% 48% 38% 39% 44% 42% 43%

Entirely give up 360 408 33% 33% 33% 43% 32% 25% 35% 37% 34% 40% 24% 33% 25% 37% 29% 33% 37%

None of these 18 27 2% 2% 1% 1% 8% 0% 2% 2% 2% 1% 2% 2% 0% 2% 1% 2% 1%

Don’t know 35 30 3% 2% 3% 0% 13% 3% 2% 4% 3% 4% 5% 3% 1% 4% 2% 4% 1%

Prefer not to say 9 6 1% 0% 1% 1% 0% 1% 0% 2% 0% 1% 0% 1% 3% 0% 1% 1% 1%


1096 100% 36 110 82 56 69 72 62 94 81 77 81 87 64 33 93

Unweighted 1096 37 97 78 64 95 144 71 78 63 57 56 59 91 44 61

Not willing to reduce 62 37 6% 0% 2% 1% 7% 1% 3% 13% 5% 16% 2% 9% 0% 2% 0% 18%

Slightly reduce 154 130 14% 12% 13% 7% 20% 2% 10% 24% 10% 17% 22% 16% 17% 21% 17% 8%

Significantly reduce 459 458 42% 67% 24% 48% 36% 45% 52% 28% 36% 37% 40% 55% 40% 51% 38% 49%

Entirely give up 360 408 33% 22% 56% 41% 37% 40% 22% 30% 38% 29% 35% 15% 38% 22% 33% 18%

None of these 18 27 2% 0% 2% 2% 0% 4% 4% 4% 1% 1% 0% 1% 1% 2% 4% 0%

Don’t know 35 30 3% 0% 0% 0% 1% 6% 8% 1% 9% 0% 1% 1% 5% 3% 5% 7%

Prefer not to say 9 6 1% 0% 3% 0% 0% 1% 1% 0% 0% 0% 0% 4% 0% 0% 3% 0%

Experian Mosaic

How willing, if at all, would you be to reduce your use of plastic drinks bottles?





Weighted 1096 100% 431 402 59 31 316 364 414 268 361 237 140 90 554 542 519 494

Unweighted 1096 469 329 65 47 187 352 555 273 350 241 139 93 545 551 515 499

Entirely give up 611 642 56% 57% 58% 68% 52% 54% 54% 58% 59% 62% 46% 57% 46% 59% 52% 54% 61%

Significantly reduce 253 259 23% 23% 25% 17% 17% 25% 21% 23% 20% 25% 29% 20% 14% 20% 26% 21% 25%

Slightly reduce 79 69 7% 7% 7% 6% 11% 7% 10% 5% 8% 6% 8% 5% 12% 5% 9% 8% 4%

Not willing to reduce 33 24 3% 2% 2% 4% 0% 7% 2% 1% 3% 1% 5% 4% 2% 3% 3% 2% 3%

None of these 56 48 5% 6% 4% 2% 7% 3% 8% 4% 4% 1% 6% 10% 14% 7% 3% 8% 3%

Don’t know 45 38 4% 3% 4% 1% 13% 4% 4% 5% 4% 4% 5% 3% 4% 5% 3% 5% 3%

Prefer not to say 19 16 2% 2% 1% 2% 0% 1% 0% 4% 1% 2% 0% 1% 8% 1% 3% 3% 1%


1096 100% 36 110 82 56 69 72 62 94 81 77 81 87 64 33 93

Unweighted 1096 37 97 78 64 95 144 71 78 63 57 56 59 91 44 61

Entirely give up 611 642 56% 59% 71% 63% 74% 70% 46% 52% 52% 33% 63% 41% 53% 51% 60% 52%

Significantly reduce 253 259 23% 33% 19% 29% 12% 14% 31% 11% 25% 40% 14% 26% 32% 22% 12% 21%

Slightly reduce 79 69 7% 9% 6% 2% 11% 1% 3% 19% 4% 9% 22% 6% 2% 3% 14% 7%

Not willing to reduce 33 24 3% 0% 0% 1% 2% 2% 2% 12% 4% 11% 0% 1% 0% 1% 0% 8%

None of these 56 48 5% 0% 4% 2% 0% 3% 5% 5% 4% 5% 0% 16% 2% 16% 7% 6%

Don’t know 45 38 4% 0% 0% 2% 1% 6% 11% 2% 12% 2% 1% 2% 3% 7% 5% 6%

Prefer not to say 19 16 2% 0% 0% 1% 0% 4% 2% 0% 0% 0% 0% 8% 8% 0% 3% 0%

Experian Mosaic

How willing, if at all, would you be to reduce your use of plastic coffee cups?



before today, had you ever heard of a deposit return scheme for … · 2018. 1. 23. · before...

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