befi june 10 suppliers hartmann
TRANSCRIPT
8/6/2019 BEFI June 10 Suppliers Hartmann
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Outsourcing, Partners
and Suppliers !
Founder Institute Berlin, 06/10/11!
Philipp Hartmann"
Rheingau Ventures!
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Intro Make or Buy
Do’s and Don’ts
Case Studies
Summary
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People have been partnering since the verybeginning of everything.!
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http://www.flickr.com/photos/tomroids_photos/!
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For businesses, partnering has led to theexistence of large multi-national conglomerates.!
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http://www.photocase.com/de/user.asp?u=125349!
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Yet, these extremely diversified corporates dochange from time to time.!
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New, highly specialized companies havedeveloped since the early 90s.!
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And continue to prosper… as we speak!!
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http://www.flickr.com/photos/draggipage/!
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Intro Make or Buy
Do’s and Don’ts
Case Studies
Summary
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MAKE OR BUY – a common concept behind all
outsourcing and partnering decisions.!
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… and what is simply SUPPORT.!
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Some common business functions.!
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Advertising
Public Relations
Customer Support
Accounting
Sales
Engineering
Strategy
Human Resources
Quality Assurance
Design
Legal
Payment
Banking
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And the typical MAKE OR BUY matrix.!
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High!
Mid!
Low!
Low! Mid! High!
A"
B"
C"
TransactionComplexity"
Service"
Specificity "
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Intro Make or Buy
Do’s and Don’ts
Case Studies
Summary
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Intro Make or Buy
Do’s and Don’ts
Case Studies
Summary
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So what should you DO?!
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1. Assess how important each function is for your
business !
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2. Find out what is CORE to your business!
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3. Define SUPPORT functions!
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4. Compile lists of potential suppliers!
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5. Evaluate your potential partners!
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Some more thoughts on this particular point. !
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Ask any agency out there – their self-conception
will be similar…!
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… “Yes, we are the market leader” – “Yes, our
approach is unique” – “Yes, we only deliverhighest quality”…!
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… but how do I filter though all this…!
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http://www.flickr.com/photos/skoop/!
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… ?!
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Some ideas.!
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And now back to point number…!
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6. Get things going!
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And since things do change…!
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7. Re-evaluate constantly!!
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Additionally…!
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8. Think about penalties!!
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http://www.flickr.com/photos/59984930@N03/!
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And…!
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9. Look for alternatives before you cancel a
partnership!!
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Of course there are some DONʼTS.
"
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A pretty obvious one for starters…!
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1. Never give away your CORE business!!
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As this stuff really takes time to build…!
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2. Donʼt think short-term oriented!
!
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And, as a critical mind…!
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3. Donʼt become dependant on one single
supplier!!
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Intro Make or Buy
Do’s and Don’ts
Case Studies
Summary
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And now for some real life examples.!
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Welcome to…"
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http://www.flickr.com/photos/sickboyphoto/!
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… India.!
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Back in 2008, we started developing the software
for one of our startups.!
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We thought our briefing was concise and self-
explaining.!
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Controlling mechanisms were quickly found.!
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But the whole thing went down the drain.!
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New scenario, late 2010.!
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Same situation – different location…!
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http://www.flickr.com/photos/31002906@N05/!
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… Romania.!
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… but no disaster.!
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Why?!
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Personal buy-in & trust.!
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Oh… and some help of our old friend...!
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http://www.flickr.com/photos/59984930@N03/!
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… at least in the beginning.!
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Case III – fade to black – welcome to…!
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http://www.flickr.com/photos/e_calamar/!
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… a typical Rheingau incubation.!
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Here some standard functions that we usually
hand over to suppliers. !
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Advertising
Public Relations Customer Support
Accounting
EngineeringHuman Resources
Quality Assurance
Design
Legal
Payment
Banking
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And here some topics that we like to cover
internally.!
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Key Accounting Business Intelligence
Software Architecture
Online Marketing
Strategy Customer Relationship Management
Controlling
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And varies with each business model.!
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Intro Make or Buy
Do’s and Don’ts
Case Studies
Summary
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Intro Make or Buy
Do’s and Don’ts
Case Studies
Summary
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Letʼ recap.!
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What we should have learnt…!
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http://www.flickr.com/photos/mowls/!
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Everything else is just SUPPORT!!
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There are many fish in the sea – find the ones
you really want to be working with!!
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http://www.photocase.com/de/user.asp?u=47955!
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Use technology to control, optimize, and
enhance your partnerships!!
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http://www.photocase.com/de/user.asp?u=36533!
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Rethink existing partnerships and donʼt be
blinded by short-term success!!
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http://www.photocase.com/de/user.asp?u=112234!
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So, in the end…!
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http://www.photocase.com/de/user.asp?u=148206!
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… you can become a happy nerd!!
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Some final remarks.!
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Think entrepreneurial.!
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Take on challenges.!
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Please, do not stop at developing ideas.!
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Realize them.!
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Thanks.!
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Contact me.!
ph@rheingau ventures com