bee haven farm, missouri, liz mather, brand style guide, design
DESCRIPTION
Brand style guide for Bee Haven Farm located in Missouri by Liz Mather.TRANSCRIPT
Brand G
uidelines
winter 2015© liz mather
Table of Contentslogo 1-4
fonts 5color palettes 6
icons 7applications 8-9
patterns 10photography 11-12
purely wholesome ~ from farm to table
1
logo
usage rules
honey vinegar~ only use the primary color palette
~ place the long mark in the middle of panoramic / horizontal photographs (like on the cover page) when available
~ do not separate logo~ no drop shadows~ no stretching or distorting~ only use the primary color palette~ do not fill the bee with a color~no smaller than 1-1/3”
2
logo
usage specifications for vertical mark
The vertical mark must not be any smaller than 1-1/3 inches tall.
Colors Try to always have the bee knocked out of the logo, so the background shows through. This can be altered when absolutely necessary.
1-1/3”
3
Always keep copy or other distracting elements at least a bee’s length away from the mark. Always keep copy or other distracting elements at least a bee’s length away from the mark. Always keep copy or other distracting elements at least a bee’s length away from the mark. Always keep copy or other distracting elements at least a bee’s length away from the mark. Always keep copy or other distracting elements at least a bee’s length away from the mark. Always keep copy or other distracting elements at least a bee’s length away from the mark. Always keep copy or other distracting elements at least a bee’s length away from the mark. Always keep copy or other
logo
exclusion area
Always keep copy or other distracting elements at least a bee’s length away from the mark. Always keep copy or other distracting elements at least a bee’s length away from the mark. Always keep copy or other distracting elements at least a bee’s length away from the mark. Always keep copy or other distracting elements at least a bee’s length away from the mark. Always keep copy or other distracting elements at least a bee’s length away from the mark. Always keep copy or other distracting elements at least a bee’s length away from the mark. Always keep copy or other distracting elements at least a bee’s length away from the mark. Always keep copy or other distracting elements at least a bee’s length away from the mark.
Always keep copy or other distracting elements at least a bee’s length away from the mark. 4
fonts
headline copyto be used for titles and the main mark.
subhead copyto be used for subordinate display purposes.
body copyto be used when there is a large amount ofcopy
Bell MT Regular(with .25pt stroke)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
MontserratRegular (lower case)
abcdefghijklmnopqrstuvwxyz
Bodoni Medium Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghjklmnopqrstuvwxyzabcdefghjklmnopqrstuvwxyzabcdefghjklmnopqrstuvwxyzabcdefghjklmnopqrstuvwxyzabcdefghjklmnopqrstuvwxyzabcdefghjklmnopqrstuvwxyzabcdefghjklmnopqrstuvwxyzabcdefghjklmnopqr
5
color palette
#C04F31P 1525 U
#E0AF55P 7555 U
primary palette secondary palette
#707840P 378 U
40829C#F0EBE6
P 656 U
#9E3E51
#C2455A
#E27A88
#FFFFFF
#A6AE6A
#959B5F
#8C6F47
#22324A
#000000
P 704 U
P 200 U
P 702 U
P 5777 U
P 7746 U
P 1265 U
P 5463 U
P black
P white
# pantone
6
icons
main navigation
social media f t g+ pinfacebook twitter google + pinterest
honey
home honey cartproduce
7
application
honey jar
8
9
10
photography
rules and specifications
Don’t be scared of close-up, intimate crops on photographs.
When possible, (for close-up shots) use a prime lens that will create a subject in sharp focus and back-grounds with beautiful bokeh. As an example, take the “Table of Contents” page’s photo.
Landscape photographs with an equal ratio of land-to-sky should be used as a rule. The brand’s mark and identity were initially inspired by this vertical equality with sprawling horizontals.
11
photography
filter process to maintain consistency
In Photoshop:
1. Fill a layer above the background with a fill color of #ab2239.2. Reduce layer opacity to anywhere between 7-20% depending upon the photo. If it feels too pink, reduce the opacity.3. Add a Levels Adjustment layer and set black to 5 and the middle slider to somewhere in between 1.05-1.25 to reduce the contrast.4. Adjust as needed for the situation and the photography itself.
12