becoming a data mining machine learning practitioner

Copyright © Discovery Corps, Inc., 2009

Becoming a Data Mining/

Machine Learning Practitioner…

Tim Graettingerwww.discoverycorpsinc.com


I was you, 24 years ago


Fast forward to 1989


Yankelovich

NeuralWare

NeuralMed Analytika

businessmodel.com

ISR


why am I here


“I could tell you what it’s like to be a data mining practitioner…”

“…or I could let you experience it.”


Catalogs


“Build a response model for a direct mail cataloguer…”

“…and we need to beat their in-house team.”


What have we got?

• 30,000 rows from a test mailing to existing customers

• 50 columns– Name, address– Demographics (some categorical)– Behaviors (RFM)– Response


What do we do?


Railroads


“These guys seem to be having a problem with the software…”

“…figure out what’s wrong and fix it.”


What have we got?

• S&P 500 Demo

Day1

Day2

Day3

Day10

Day11

30 hidden nodes


What do we do?


Magazines


“Build a prospect model for a financial publisher…”

“…and we need to present to the client in two weeks.”


What have we got?

• 1M rows from their most-recent campaign mailing

• 500 columns– Name, address– Demographics (Lots categorical)– Lifestyle– Response


But wait, there’s more

• At the presentation(s)– Did gender “pop”? Income? Wealth?– No, No, and No

• Model does “OK” in test mailing– Expected better


View of the World

UniverseCampaign

R


What do we do?


Refineries


“(Build a controller for a refinery process…)”

“…and start by building a model to predict the tower compositions.”


What have we got?

MV1

MV2

CV1

CV2

time

time

time

time


What do we do?


Contact Info

• Tim Graettinger, Discovery Corps, Inc.– [email protected]

m– www.discoverycorpsinc.com

mailto:[email protected]

mailto:[email protected]

becoming a data mining machine learning practitioner

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