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Overview of the properties of the Vail Valley FoundationTRANSCRIPT
Overview of Vail Valley Foundation Properties
Since 1981, the Vail Valley Foundation (VVF) has been dedicated to sustaining and enhancing the quality of life in the Vail Valley through Arts, Athletics and Education. Numerous corporate brands yield a tangible return on investment through intelligent and strategic support of VVF initiatives targeting the Vail Valley’s myriad of active, affluent and well educated local, regional and international guests. Vail Mountain is the #1 ski resort in North America in terms of unaided brand awareness (47% vs. 33% for #2). As the leading event producer in the Vail Valley we are the premiere brand activation partner of choice.
About Us
Recent Media:
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AMERICA’S WINTER OPENING America’s Opening will be the premiere Winter Festival kicking off the ski season in Vail and Beaver Creek. A celebration with parties, concerts, ski racing, charitable events and world-class skiing! On the same course as the 2015 World Alpine Ski Championships hosted in February 2015, the Vail Valley Foundation brings World Cup ski racing and festivities back this December!
Estimated Attendance: 23,207
PR Impressions: 2.45 Billion
Potential TV Viewers: 197.7 Million*
Average Household Income: $175K
June 9-12, 2016 Birds of Prey 2015 at America’s Opening celebrating ski racing champions including Bode Miller & Ted Ligety!
*based off 2013 numbers, 2014 ratings currently unavailable pictured: Ted Ligety
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GOPRO MOUNTAIN GAMES The GoPro Mountain Games are the nation’s largest celebration of adventure sports, music and mountain lifestyle featuring top professional and amateur athletes from around the world. 2016 will mark the 15th anniversary of the GoPro Mountain Games!
June 9-12, 2016 GoPro Mountain Games athletes and spectators converge on Vail’s mountains and rivers to celebrate nine sports and 25 disciplines for over $100,000 in prize money.
Spectators: 62,207 spectators
PR Impressions: 280 Million
Estimate TV Viewers: 900,000
Estimated Media Value: 2.8 Million
Athletes: 2,492 athletes
pictured: Dane Jackson
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The Vail Valley Foundation owns and manages free standing performing arts complexes along with premier international music and dance properties. Venues: Vilar Performing Art Center, Beaver Creek (VPAC) Gerald R. Ford Amphitheater, Vail (GRFA) Events: Vail International Dance Festival (GRFA) Star Dancing Gala Black Diamond Ball Concert Series: Hot Summer Nights Free Concert Series (GRFA) ShowDown Town Free Concert Series, Eagle Town Park Underground Sound Concert Series (VPAC) Winter & Summer Series (VPAC)
Arts and Entertainment
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GERALD R. FORD AMPHITHEATER The Gerald R. Ford Amphitheater is the cultural hot spot to Hot Summer Nights Free Concert Series, Bravo! Vail Valley Music Festival and the Vail International Dance Festival. The Amphitheater hosts 96,000+ patrons every summer.
VILAR PERFORMING ARTS CENTER The Vilar Performing Arts Center (VPAC) is an intimate 530 seat venue in the heart of Beaver Creek. Up-close with some of the world’s best artists. VPAC is the premiere performing arts venue in the Rocky Mountains. A piece of Broadway in Beaver Creek.
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Annual Audience Reach: 50,000
Average Household Income: 59% $100K+ 28% $200K+
75+ Year-Round Performances The Vilar Performing Arts Center hosts a year-round schedule of theater, music, comedy, dance and the performing arts.
Artists have included: Ringo Starr, Robin Williams, Lewis Black, Sheryl Crow, Alison Krauss, Peter Frampton, Jay Leno, Beach Boys, John Legend, Diana Krall, Natalie Cole, Randy Travis, LeAnn Rimes, Art Garfunkel, Johnny Land, Al Green, The Black Crowes and many more.
pictured: Ringo Starr
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VAIL INTERNATIONAL DANCE FESTIVAL The Vail International Dance Festival (VIDF) is the nation’s premiere celebration of dance, planting dance in the center of popular culture. Artistic Director, Damian Woetzel will celebrate his 10th year with VIDF in 2016.
Average Attendance: 18,000
Marketing Impressions: 54 Million+
93% very/extremely likely to return
Average Household Income: $94K
July 30 – August 14, 2016 The Vail International Dance Festival is the largest dance festival in North American, bringing the world’s greatest dancers, choreographers and musicians to the stages of the Vail Valley.
Artists and companies have included: New York City Ballet, Martha Graham Dance Company, Alvin Ailey American Dance Theater, the Bolshoi Ballet, American Ballet Theatre, Pacific Northwest Ballet, Miami City Ballet, Paul Taylor Dance Company, and Misty Copeland in 2015.
pictured: Misty Copeland
