Gonzales | Lopez | Pineda

Old business model for teens

Disadvantages of the old business model

Costly

Big capital

Lack of sources

Hard to introduce to the market

Time consuming

Difficulty in penetrating the market

New business model

- Teens (15-19)- Yuppies(20-28)

-Website-Informative video tutorials that feature products-Availability of products

-Web site-Delivery service

Our website will offer makeup products from abroad that are not available in the Philippine market today.

-Make-up Artists-Buyer/Suppliers

- Website- Google Ads- Purchase of products

- Retail- Shoot Video

- Financial- Intellectual- Physical- Human

Asset Sale

Hypotheses and Validations

Is the video effective? YES. Received orders.

Will our target market buy from us? YES. Based on the interviews.

Why is the new business model better?

Low cost (not producing own line)

Stock availability

Two modes of payments (COD or bank)

Participate in bazaar, school fair, etc.

Create own bazaar

Feature products in the video

Videos can be sponsored

First in the Philippines

Easy storage

Main source of revenue- product itself

Will not have a hard time to introduce because products are already known

Why would they buy from us?

For people who are really looking for make-up:

Reasonable price

Imported products

Accessibility

For people who are just visiting at the website:

Videos

Name With Video Without Video

Mille Santiago   x

Mara Gonzalez   x 

Rosila Quiñones   x 

Jhenn Dela Cruz x  

Meg Tejada x   

Michelle Ouyang x   

Jill Villamayor x   

Kat Abelita x   

Arvel Salcedox

Cam Gamba x

ORDERS RECEIVED:

Mark-up: 30%

Price + 30% + Shipping Cost = Selling Price