Presented to: Turning Point Brewing Co.

November 2014

Beat theBrewmaster

A game for beer drinkers. A sales program for breweries.

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Beat the Brewmaster is web and mobile based game that will

engage and EDU-TAIN (educate/entertain) your beer drinking fans.

The Concept

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Raise a glass

Raise your customers craft beer knowledge

Raise a glassBe interactive

Raise salesTurn-key programming

Use Beat the Brewmaster to

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How Beat the Brewmaster Works

The brewery registers

and inputs info about

your beers.

Registry Testing Points Interaction

Beer drinkers gain

points, climb the

leaderboard, and

earn beer badges.

Your brewer interacts

with drinkers directly

through two-way

messaging.

Beer drinkers order

your beer and answer

specific sensory

questions at each level.

Gamification ‘‘Edu-tainment’’

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How Beat the Brewmaster Works

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2

3

Brewery rep uses Beat the Brewmaster to engage customers anywhere and leverages buying power to gain POD & ROS.

Beat the Brewmaster enables you to quantify the impact of the event.

Beer drinker status = repeat purchases.

Turn-Key Programming

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Sales Opportunity

Two WayCommunication

Engagement

Craft Beer Knowledge

NewCustomer

Gameinteraction

Beerinteraction

Breweryinteraction

Repeatpurchase

What Beat the Brewmastercan do for your brewery

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Engagement Engage customers whereverthey are.

“Edu-tainment”Craft Beer education through gaming.

SalesSales leverage to increasePOD & ROS.

Turnkey programmingAt events, on premise, festivals, or the beer drinkers own home.

CommunicationDirect customer communication and feedback.

AnalyticsUser data to drive sales focus.

Loyalty BuildingTurn casual fans into enthusiasts and enthusiasts into advocates.

Interaction“Meet the Brewmaster” portal.

BTB Benefits Summary

08BEAT THE BREWMASTER

Launching Beat the Brewmaster

the Craft Brewers Conference in Portland, Oregon.April 14- 17th, 2015

Coaster Program

Download Beat the Brewmaster coasters and add your branding.

Easily download logos for your own POS and sales Presentations.

Beer drinkers can win Prizes, Sweepstakes

• Win Beer for a year!

• Yearly draw for all your challengers (check for $1,500)

BTB Benefits Support

“The more you engage and reward your customers with digital information and interaction, the more they will get to know your story directly from you, in your own words’’

Julia HerzBrewers Association

Trickle-Up Marketing, The New Brewer, July/August 2010, pg.15

Photo © Jason E Kaplan

BEAT THE BREWMASTER

DatabaseBuilds database of drink-ers for spin-off marketing and research

GamificationValue of gamification

Cost EffectiveScalable, flexible & cost effective for each brewer

CuriosityCraft beer drinkers are curious about the liquid

AnalyticsInsightful brand analytics to influence action

KnowledgeMost craft drinkers like to appear knowledgeable

10

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Why it will work

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