2015 Social Local Mobile Consumer

TIMES CHANGE.

Mobilehas

changed

EVERYTHING

Most people have their phone within arm’s reach

24 / 7 / 365

The average person checks his/her smartphone

110 times per day

The average time spent on

Facebook Mobile:

228 minutes/wk (32/day)

Sources: Locket, Inc.; AllThingsD.com

More important than sex??

iPhone or Android? Blackberry? Flip Phone?

Tips on how to use your Smart Phone / Tablet

iPhone:

It will charge much faster if you turn it on airplane mode while

charging.

iPhone:

To conserve battery life – be sure to turn off some/all of your location services.

Android: Save Battery Life

Adjust the brightness: You can manually set the brightness by going

to Settings>>Display>>Brightness. Adjust the slider so your screen is

visible, but not overly bright.

In the same area, Settings>>Display, you'll see the "Screen timeout" option. This shuts off your screen after you don't use your gadget for a

certain amount of time. Set it to a minute or two and watch your battery

life improve.

You can look at other settings in the Display area as well. For example,

"Smart screen" keeps the screen on as long as you're looking at it.

This is cool, but it does use a bit more battery life to detect your face.

Other things aside from the display can drain your battery - such as

apps. Android's built-in battery monitor, which you can find at

Settings>>Battery, is OK, but it could be better.

The Battery Saver app has dozens of power-saving tips and tricks, like

shutting off power-hogging programs. It will also display the amount of

time that your battery has left and tell you which apps take up the most

power. This way, you can delete the power-hungry apps you don’t need

or use.

iPhone:

If you make a mistake while writing an email, editing a photo, or

texting, simply shake your phone and this will show up and

allow you to edit easily.

iPhone:

When you need to start a new sentence, just double-tap

the spacebar and it will add a period and a space for you.

Voice Type

If your hands aren’t free — or you just

feel like dictating — you can tap the

microphone button on the keyboard

and enter words just by speaking

them.

Android:

Voice Type

iPhone:

Use Speak Selection on iPhone and Ipad, so it reads texts out loud.

Begin by opening the Settings app. Scroll down, choose General, tap Accessibility, then turn on Speak Selection.

For voice, you can choose from a wide range of voices from the Speak Selection Menu. These include Australian,

British, Spanish accents and much more. To speak words out loud, highlight any text (by double-tapping or tapping

and holding on it), then tap the Speak button in the pop-up menu. If you can’t see the Speak button, tap the small

right arrow on the pop-up menu, then choose Speak

iPhone:

Take a screen shot.

This is useful taking photos of websites, texts, or a funny

moment you want to keep. Just hold the home button

down and the on/off button at the top right corner at the

same time. The screen shot will be saved in your camera

roll. Works on an Ipad too.

Android:

Take a screen shot.

Just hold down home, power, and volume up buttons at the same time

(or, for Galaxy S4, just home and power).

iPhone:

Rapid photo shots

By holding down the capture button, the iPhone will

automatically go into burst mode and take a series of

shots, ensuring that you capture the perfect shot.

Open the Camera app. Tap the gear icon to open the settings and turn Burst Shot

on. Then tap and hold the shutter release button and the phone will take multiple

images until you release the button – or it hits the preset limit for your phone. The

photos will be grouped for you in your gallery.

Android:

Rapid photo shots

iPhone:

Create a passcode with letters instead of

numbers.

Change the default setting. Go to Settings > General > Passcode Lock

and turn off “Simple Passcode.” You will be prompted to change your

passcode, and a full keyboard will appear instead of the number pad.

And this keyboard will pop up when you need to unlock your phone.

Let’s take a moment and talk about passwords

1. 123456 2. password 3. 12345 4. 12345678 5. qwerty 6. 123456789 7. 12348. baseball9. dragon 10. football

11. 123456712. monkey13. letmein14. abc123 15. 111111 16.mustang 17. access 18. shadow 19. master20. michael

SplashData makes a list annually. It compiles the millions of stolen passwords made public throughout the year and assembles them in order of popularity. A glance down the list reveals that we're all still morons, with "123456", "password", "12345", "12345678" and "qwerty" making up the top five.

No, really.

Here are the top 10 most popular STOLEN passwords of 2014

Be really smart with your passwords

Create a system – a code for your passwords. Find a combination that is unique to you.

Don’t use your birthday or your pet’s name – don’t use things that someone could

know or guess about you.

And DON’T use the same password for multiple sites.

Cyber Security experts suggest creating a pass phrase at least 14 characters long.

Some suggest using a phase that is important to you and use only the first 2 letters of

each word

Other simple steps are using a ZERO instead of an O so October would become

0ct0ber.

A system I have used is a combination of the name of the site + punctuation +

numbers, and the password is built around the name of the site:

Example:

AMAZON Amaz#1948!

BANK OF AMERICA Bank#1948!

SKYPE Skyp#1948!

Find what works for you. Make this a priority – keep your accounts safe!

Be really smart with your passwords

iPhone & Android:

Add web suffixes easily.

Just hold down the “.” at the bottom of your keyboard, and a menu will pop

up with a list of web suffixes to choose from such as.com, .org, .net, .edu.

iPhone:

Tell Siri, “Read my email,” and she’ll oblige. You’ll hear the sender’s

name, the date/time of the message, and the subject line.

You can also tell Siri to Read my text messages.

AND you can change Siri to a man’s voice if you prefer!

iPhone:

View a more detailed calendar.

When using the calendar app, just turn you phone sideways and a more

detailed schedule will appear.

iPhone:

See the timestamps of text messages by sliding the texts over.

Android:

Type by swiping.

Gesture typing allows you to compose

messages by dragging your finger from

letter to letter, which is super convenient if

you’ve only got one hand to spare. It’s

available through Google keyboard (which

you can download for free in Google

Play), though the default Samsung

keyboard offers the gliding function as

well, albeit without the floating previews.

The Android Beam (very sci-fi) allows you to

instantly exchange almost anything — apps,

contacts, music, videos, photos, and even certain

app-specific items like favorite places on

Foursquare or tagged songs in Shazam — just by

touching one NFC-enabled device to another,

typically back to back, and then tapping to send.

Check if your phone is NFC-enabled under “More”

in Settings (or, for Samsung devices, Settings >

Connections) and then turn on either Android Beam

or S Beam right below the NFC option.

Android:

Share just about anything

Couldn’t hurt, right? Set it up through Settings > Security > Show owner info on lock screen (for Samsung: Settings > Lock Screen > Lock screen widgets > Owner information), then type out whatever information you’d like available to anyone who might find your misplaced phone. Display your contact info on the

lock screen.

Android:

Display your contact info on the lock screen

Android: Important note for Galaxy S4 users: The “owner

information” option will only show up when “Clock or

personal message” is set to “Clock.”

1.Navigate to Settings. You can get to the settings menu either

in your apps menu or, on most phones, by pulling down the

notification drawer and tapping a button there.

2.Select the Apps submenu. ...

3.Swipe right to the All apps list. ...

4.Select the app you wish to disable. ...

5.Tap Uninstall updates if necessary. ...

6.Tap Disable.

How to delete apps from your Android phone

How to delete apps from your iPhone

You can also use this to rearrange where the app icons are on your phone. You can drag one on top of another and it automatically creates a folder

Some of My favorite apps

Turbo Scan

Ever Note

Dark Sky

Red Laser

http://www.buzzfeed.com/ariannarebolini/things-you-didnt-know-your-android-could-do

http://www.lifebuzz.com/iphone-tricks/

http://www.buzzfeed.com/jessicamisener/things-you-didnt-know-your-iphone-could-do

Resources: The best way to find this information and more is to Google iPhone tips or Android tips.

.… And for a good laugh – check out DYAC.com D*mn You AutoCorrect – some very funny auto corrections from phones

Let’s connect!

Barb Osier BreeserDigital Mobile Marketing Strategist

TWITTER: @barbosierEMAIL: Barb.Osier@mchsi.comFACEBOOK: www.facebook.com/barb.osierLINKEDIN: linkedin.com/in/barbosierOFFICE: (515) 850-1162MOBILE: (515) 371-7552