be nice or leave: irl edition
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For PumaCityTRANSCRIPT
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in association with
present
BE NICE OR LEAVE: IRL edition
Wednesday, June 30, 2010
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@faris
Wednesday, June 30, 2010
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Wednesday, June 30, 2010
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PART ONE
Wednesday, June 30, 2010
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Wednesday, June 30, 2010
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AND A LOT OF THIS STUFF ISN’T REALLY MEDIA AS WE currently think about IT
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Forget SOCIAL MEDIAThink
PEOPLE DOING STUFFThat creates...
Wednesday, June 30, 2010
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social and commercial grammar don’t mix
well{Experiment:
try tipping a loved one a few dollars when they cook you a meal -
see how they react...(i’m guessing not well)
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Wednesday, June 30, 2010
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PART TWO
Wednesday, June 30, 2010
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SO....‘SOCIAL media’ NEEDS
CONSTANT FEEDING
Wednesday, June 30, 2010
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THE SECRET To SOCIAL MEDIA...
ISN’T ABOUT SOCIAL MEDIA
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to be successful in
social spaces...Wednesday, June 30, 2010
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you need to be active in the
worldWednesday, June 30, 2010
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SO WE NEED TO BE
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if you are constantly connected...
and do cool things...then maybe...
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that’s ok - brands (and people)
can’t be interesting And appeal to
everyone
“By trying to blandly appeal to everyone, you wind up not really appealing to anyone in particular.” - Tom Fishburne
http://www.tomfishburne.com/tomfishburne/2009/05/the-target-market.html
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in fact - that’s essentially what
strategy is - making decisions.
because with finite resources,
your objectives can’t be everything
and desired participants Can’t be
everyone
Michael Porter: What is Strategy?Wednesday, June 30, 2010
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Wednesday, June 30, 2010
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so...if doing nice things IRL is the lesson of “social
media”Wednesday, June 30, 2010
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for brands and people
Wednesday, June 30, 2010
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maybe i’m not bored of talking
about it after all
Wednesday, June 30, 2010