be a content dj: effective curation
TRANSCRIPT
Be a content DJ: effective curationMark Russell - Consultant15 February 2012
“The new billion dollar
opportunity”Robert Scoble
You’re not the only one producing content
Position yourself as a trusted expert
Improve engagement and dialogue
Spot trends and inform future activity
Pick your topics
Give context and meaning
Don’t be boring
http://www.cs.cmu.edu/~pandre/pubs/whogivesatweet-cscw2012.pdf
Don’t be boring
Vet your sources – and acknowledge them
Find yourself and nurture relationships
Strategy and curation, sittin’ in a tree…
It’s one part of the bigger picture