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BE A BrAnd phEnomEnonthrough
phEnomEnAl BrAndIngby dr kkjohAn
volumE 2january 2017
CopyrIght © 2017All rIghts rEsErvEd. thIs Book or Any portIon thErEof mAy not BE rEproduCEd or usEd In Any mAnnEr whAtsoEvEr wIthout thE ExprEss wrIttEn pErmIssIon of thE puBlIshEr ExCEpt for thE usE of BrIEf quotAtIons In A Book rEvIEw.
“BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng”
puBlIshEd By thE BrAndlAurEAtE sdn. Bhd.39B-41B, ss21/60, dAmAnsArA utAmA47400 pEtAlIng jAyA, sElAngor dArul EhsAnwww.thEBrAndlAurEAtE.Com
prIntEd By pErCEtAkAn skylInE sdn. Bhd.35 & 37, jAlAn 12/32B, tsI BusInEss IndustrIAl pArk, BAtu 6 1/2,off jAlAn kEpong, 52000 kuAlA lumpur, mAlAysIA
fIrst prIntIng, jAnuAry 2017
IsBn: 978-967-14695-1-4
judgE mEBy
my BrAnddr kkjohAn
forwArd
Is your BrAnd A phEnomEnon? doEs It CommAnd AttEntIon And In hIgh dEmAnd, so muCh so thAt EvEryonE Is tAlkIng ABout It And most ImportAnt of All, wAnts It? In thIs CompEtItIvE tImE, BrAnds nEEd to BE morE thAn just good or grEAt. thEy must BE phEnomEnAl If thEy wAnt to CApturE thE mArkEt And BE numEro uno.
AttAInIng thE dEsIrEd posItIon of BrAnd phEnomEnon mAy sEEm dIffICult But thEn AgAIn suCCEss doEs not ComE ovErnIght. grEAt thIngs do not ComE EAsy And EAsy thIngs do not BEComE grEAt. wE CAn All BE BrAnd phEnomEnon If wE work At It.
phEnomEnAl BrAndIng wIll mAkE you A BrAnd phEnomEnon. If your BrAndIng Is just mundAnE thEn your BrAnd wIll not BE ABlE to progrEss. It wIll stAy stAtus quo And stAtus quo Is A word thAt doEs not ExIst In BrAnd phEnomEnon.
phEnomEnAl BrAndIng ComEs whEn you know your BrAnd’s strEngth. how you CApItAlIzE on It to mAxImIzE Its output rEsts on your lEAdErshIp. lEAdErshIp Is ImportAnt And thE ovEr-ArChIng quAlIty In BrAnd phEnomEnon As Any suCCEssful BusInEss or BrAnd hAs A mAstErmInd thAt drIvEs thE BrAnd.
I hopE thIs sECond volumE of quotEs wIll hElp to InspIrE you In your mIssIon to CrEAtE thE most phEnomEnAl BrAndIng to BEComE A BrAnd phEnomEnon.
ACtIvAtE BrAnd ACtIvAtIon to rEACtIvAtE your BrAnd now!
dr. kkjohAnprEsIdEnt
In BrAndIngno suCh thIng
AsCAn’t
onlyCAn you?
dr kkjohAn
why BE phEnomEnAl?why not?
A phEnomEnAl BrAndIs numEro uno
undIsputEdunpArAllElEd
unrIvAllEd.dr kkjohAn
your BrAndIs thE BEst thIng
thAtEvEr hAppEnEd to you
trEAsurE It forEvEr.dr kkjohAn
A phEnomEnAl BrAndIs
CrEAtIvEInnovAtIvE
posItIvEExplosIvE
AndExCEptIonAlly
produCtIvE.dr kkjohAn
A phEnomEnAl BrAndjolts your ImAgInAtIon
stIrs your mIndCApturEs your hEArt
doEs your BrAnd hAvE It?dr kkjohAn
sEt thE trEndCrEAtE thE Buzz
push Itto thE lImItto CrEAtE
A BrAnd phEnomEnon.dr kkjohAn
A phEnomEnAl BrAnd IsConCEptuAlIsEd
vIsuAlIsEdACtuAlIsEd
notBorn out of thE BluE.
dr kkjohAn
BEhIndEvEry
phEnomEnAl BrAndIs
A vIsIonArythE mAstEr BrAnd BuIldEr.
dr kkjohAn
thE rIght phIlosophytoCrEAtEA phEnomEnAl BrAnd
nEvEr BE AshAmEdto stArt smAllnEvEr BE AfrAId
to drEAm BIg
tAkE smAll stEpsto CrEAtE
BIg footprIntfor your BrAnd.
dr kkjohAn
hAvE A posItIvE AttItudEfor your BrAnd
lEArn from thE pAstlIvE thE prEsEnt
look to thE futurE.dr kkjohAn
BrAnds gEt stuCkBECAusE
thEy sEttlEfor just BEIng good
go BEyond goodBE grEAt
BE phEnomEnAl.dr kkjohAn
In BrAndIngyou must hAvE
thE purposE to do ItthE pAtIEnCE for It
thE pAssIon In It.dr kkjohAn
somE sAypowEr Is EvErythIng
But I sAyBrAnd Is EvErythIng
powEr your BrAndBECAusE
EvErythIng Is BrAnd.dr kkjohAn
BrAndIngphEnomEnAl BrAndthAt’s thE ultImAtE
It IsphEnomEnAl BrAndIngthAt mAkEs you good
It IsphEnomEnAl BrAnd
thAt mAkEs you grEAt
good And grEAtBrIngs out thE BEst In you
AndmAkEs you thE BEst.
dr kkjohAn
thE sEEd of BrAndIngCAn BE found
In thE pArABlE ofsowIng And rEApIng
whAtEvEr you sowyou wIll rEAp
Is thE prInCIplEof BrAndIng.
dr kkjohAn
BrAndIng Is
CrEAtIng And joInIngthE dot
It IsthE ConnECtIng dot
ConnECtIng your BrAndto mIllIons.
dr kkjohAn
wE AlwAys sAysAvE thE BEst for lAst
ButIn BrAndIng
you must gIvE your BEstfrom
thE stArtor
you wIll BEComE lAst.dr kkjohAn
don’t mAkEBrAndIng
An AftErthoughtIt should BE
thought ovErto gIvE your BrAndA sEnsE of purposE
AnddIrECtIonto AChIEvE
your dEstIny.dr kkjohAn
If you wAntA BrAnd BrEAkthrough
you mustBE IntEntIonAl
ABout your BrAnd
IntEntIonIs
BEttErthAn
AttEntIon.dr kkjohAn
onEphEnomEnAl BrAndIng
CAnChAngE
your BrAndforEvEr.
dr kkjohAn
thE phIlosophyof
BrAndIngIs towIn
dr kkjohAn
wIsdomthE BrAnd strAtEgy
IntEgrItythE BrAnd CrEdIBIlIty
noBlE thE BrAnd quAlIty
dr kkjohAn
rEAlIgnyour BrAndIng
toyour BrAnd purposE
foryour BrAnd suCCEss
AlwAys rEmEmBErwhy
you fIrst stArtEd?
It Is not Enoughto know
AndundErstAnd
ABoutyour BrAnd
wIthout ApplyIngthE rIght strAtEgy
your BrAndCAn’t go fAr.
dr kkjohAn
don’tBE prEdICtABlE
If you wAntto BE
A lEthAl BrAndAnd
A lEAdEr BrAnd
BE ExCEptIonAl.dr kkjohAn
stAy outAnd
movE outof
your Comfort zonE
BEunComfortABly
ComfortABlEto BE
A thrIvIng BrAnd.dr kkjohAn
InphEnomEnAl BrAndIng
spEEdIs
thE EssEnCE
If you don’tgEt It donE
you wIll BE donE.dr kkjohAn
whAt good Is ItIf only
you knowABout your BrAnd
ButnoBody ElsE knows
to BEA phEnomEnAl BrAnd
EvEryonEshould know
ought to knowgot to know
ABout your BrAnd.dr kkjohAn
thE powErof
phEnomEnAl BrAndIng
BrEAkIngnEw grounds
BrIngIngnEw IdEAsBuIldIng
nEw strAtEgIEsto
ACtIvAtE your BrAnd.dr kkjohAn
phEnomEnAl BrAndIng BrEAks
unImAgInABlE ChAllEngE Into
AChIEvABlE goAlsto BrIng
unExpECtEd rEsults.dr kkjohAn
BrAndIngIs
A vAluE InvEstmEntwhICh pAys offthrough tImE
AndInCrEAsEs In vAluE
ovEr tImE
BrAndIngnEvEr fAIls.
dr kkjohAn
A phEnomEnAl BrAnd Is InnovAtIon drIvEn
InnovAtIonIs
thE dnAof
BrAnd CrEAtIonfor
BrAnd suCCEss.dr kkjohAn
don’t BEA dysfunCtIonAl oBsolEtE BrAnd
rEInvEntrEACtIvAtE
rEstorEyour BrAnd
torEmAIn
rElEvAnt.dr kkjohAn
nEvErdrAg your fEEt
In BrAnd InnovAtIondIg your hEEls
In BrAnd ExplorAtIon
ExECutEyour BrAnd
oryour BrAnd
wIll BE ExECutEd.dr kkjohAn
InnovAtEyour BrAnd
toInstIl
strongEr ConfIdEnCEInCrEAsE
hIghEr ExpECtAtIonsInspIrE
BEttEr AChIEvEmEnt.dr kkjohAn
BrAnd InnovAtIonIs
thE gAmE ChAngErIn
BrAnd dIsruptIon.dr kkjohAn
ChAngEIs
thE only ConstAntIn
BrAnd InnovAtIon
BE thE ChAngEto
mAkE thE ChAngEfor
your BrAnd suCCEss.dr kkjohAn
A BEttEr BrAnd futurEIs
CrEAtEdthroughIngEnuItyCrEAtIvIty
AndsustAInABIlIty
ofthE BrAnd.
dr kkjohAn
InnovAtIonCrEAtEs vAluEto thE BrAnd
AndIn turn
thE BrAndAdds vAluE
to thE ConsumEr.dr kkjohAn
InnovAtEto mAkE
your BrAndA
phEnomEnAlmAstErpIECE.
dr kkjohAn
thEmAstErmIndofphEnomEnAlBrAnd lEAdErshIp
BEIngIn ChArgE
AndIn Control
of your BrAndwIll
dEtErmInEthE EffICIEnCy
AndthE EffECtIvEnEss
of your BrAnd.dr kkjohAn
A phEnomEnAlBrAnd lEAdEr
Is AnECCEntrIC lEAdEr
whosEECCEntrICItyElECtrIfIEsthE world
wIthhIs unIquE
BrAnd CrEAtIon.dr kkjohAn
BE ExCItEdBE EnErgIsEd
ovEr your BrAnd
hAvE A wInnIngBurnIng dEsIrEfor your BrAnd
to wIn.dr kkjohAn
BE rAdICAlfor
your BrAnd
oBsEssAnd
possEssuntIlyou
pErsonIfy It.dr kkjohAn
thErE Is no onEButyou
If you ArE notproud of your BrAnd
no onE ElsE wIll
tAkE prIdEIn your BrAnd.
dr kkjohAn
no mAttEr whAtno mAttEr how
nEvEr lEt ExCusEsExECutE your BrAnd.
dr kkjohAn
lovE your BrAndBE InspIrEd
Byyour BrAnd
stAnd upstAnd By
stAnd foryour BrAnd.
dr kkjohAn
mAkIng sEnsEofphEnomEnAl BrAnd EssEnCE
knowlEdgE ChAngEsundErstAndIng
word ChAngEspErCEptIon
BrAnd ChAngEslIfE.
dr kkjohAn
A phEnomEnAl BrAndhAs no rIvAlhAs no EquAl
InCompArABlEInContEstABlE.
dr kkjohAn
why ImItAtEwhEn you CAn
IntImIdAtE?
BEthE BrAnd ChAmpIon
wIthout fEAr.dr kkjohAn
A BrAndthAt turns hEAds
AndwIns hEArts
Is A phEnomEnAl BrAnd
A BrAnd In CommAnd.dr kkjohAn
BE so goodthAt you CAnnot fAIl
A BrAndso AppEAlIngthAt no onE
wIll sAy no to It
A BrAnd In dEmAnd.dr kkjohAn
spottIng thE BlInd spot
A phEnomEnAl BrAndhAs thE ABIlIty
to sEEwhAt no onE ElsE
CAn sEE.dr kkjohAn
CApturEthE spIrIt
of BrAnd ExCEllEnCEthrough
phEnomEnAl BrAndIng.dr kkjohAn
whAtmAkEs thE dIffErEnCE
IswhEn you hAvEwhAt thEy hAvE
ButthEy don’t hAvEwhAt you hAvEIn your BrAnd.
dr kkjohAn
thE BEsthAs no fEAr
ofCompEtItIon
sImply BECAusEIts unBEAtABlE
IsthE BEst
ofthE BEst
BEstBrAnddr kkjohAn
phEnomEnAlBrAnd vAluEstoCrEAtE lAstIngBrAnd vAluE
BrAnd vAluEsIs
thE CorEof thE BrAnd
BrAnd vAluEIs
thE prEmIumof thE BrAnd
BrAnd vAluEsInCrEAsEs
BrAnd vAluE.dr kkjohAn
A phEnomEnAl BrAndConforms
tothE hIghEst stAndArds
AndthE BEst BrAnd prACtICEs
toInstIl IntEgrIty
forthE BrAnd.
dr kkjohAn
nEvEr CompromIsEon
thE quAlItyAnd
stAndArdsof
your BrAnd
nEvEr dIsAppoIntyour
ConsumErsExpECtAtIon And trust
Inyour BrAnd.
dr kkjohAn
you CAn Affordto
losE EvErythIngBut
you CAn’t Affordto
losE trust
onCEthE BrAnd
hAs lost Its trustthE BrAnd
Is lost forEvEr.dr kkjohAn
A mAn CAn BEwIthout ConsCIEnCE
ButA BrAnd
must hAvE ConvICtIonto BE A grEAt BrAnd
Andto mAkE A BrAnd grEAt.
dr kkjohAn
InCulCAtEA good BrAnd CulturE
CElEBrAtE Itto unIfy thE BrAnd.
dr kkjohAn
don’t gAmBlE AwAyyour BrAnd
thE puntIng wIll notBrIng you luCk
It Is thE BrAndIngthAt wIll
your BrAndIs
your BEst BEt.dr kkjohAn
onlyphEnomEnAl BrAnd
hAsthE potEntIAl
forExponEntIAl growth.
dr kkjohAn
thE sECrEtto
BrAnd phEnomEnonIs
whEnyou do whAt thEy CAn’tyou do whAt thEy won’tyou do whAt thEy don’t
dr kkjohAn
phEnomEnAlBrAnd AttrIButEsfor suCCEss
whEn thErE Is no BrAnd vIsIonthErE wIll BE dIvIsIon
whEn thErE Is no BrAnd mIssIonthErE wIll BE ConfusIon
whEn thErE Is no BrAnd pAssIonthErE wIll BE dIstrACtIon
CommIssIon your BrAnd.dr kkjohAn
thE BrAndBEComEs strongEr
whEnthE BrAndproduCEs
posItIvE rEsults.dr kkjohAn
thE BEst formulAfor your BrAnd Is
dr kkjohAn
s - sEIzEt - thEo - opportunIty
If notyour BrAnd wIll
stop
sEIzE or BEsIEgEd.
BEwho you ArE
to CrEAtEwhAt you ArE
don’t fAkE ItuntIl
you mAkE It
BE yoursElfthAt’s your
BrAnd IdEntIty.dr kkjohAn
BrAndExudEs
grEAt ConfIdEnCEEnhAnCEs
strong BrAnd IdEntItylIvEs up
to thE BrAnd promIsE.dr kkjohAn
thE most ImportAnt ContEntIn your BrAndIng
Is your BrAnd mEssAgEwhAt doEs your BrAnd sAy?
dr kkjohAn
thE ExprEssIonof BrAndIngwIll CrEAtE
thE ImprEssIonfor thE BrAnd
fAIlIng toExprEss
AndImprEss
onlydEprEss
pEoplE’s ExpECtAtIon.dr kkjohAn
mAkEyour
BrAnd CommunICAtIonlIkEABlElovABlElIvEABlE.
dr kkjohAn
mAkEyour BrAnd story
InspIrIngto ConvEystrEngth
AnddynAmIsm
ofyour BrAnd
to BECompEllIng
AndInvItIng.
dr kkjohAn
tImE And tIdEwAIt for no BrAnd
BuIld your BrAndnowor
your BrAndwIll BE swEpt AwAy
BythE tIdE of CompEtItIon.
dr kkjohAn
phEnomEnAl BrAndIngArIsEswhEn
you do It out of lovEfor your BrAnd.
dr kkjohAn
mAkE A mArkfor
your BrAndAnd
lEAvE A trAIlfor
othErs to follow.dr kkjohAn
showthE world
your BrAnd lEAdErshIpAnd
thE worldwIll show you
your BrAnd suCCEss.dr kkjohAn
thE psofphEnomEnAl BrAndIng
thE ps In BrAndIng
pAssIonpErsEvErAnCE
posItIvItypErCEptIonpErsIstEnCE
pErformAnCEposItIonpromIsEpowEr.
dr kkjohAn
pAssIondrIvEs
phEnomEnon BrAndsuCCEss
forwArd.dr kkjohAn
turnyour drEAm
AnddEsIrE
IntorEAlIty
By followIngyour pAssIon
BE pAssIonAtEABout
your BrAnd.dr kkjohAn
EAtslEEpAndlIvE
thE BrAnd
BE so ConsumEdwIth
your BrAndthAt
It dEfInEs you.dr kkjohAn
BE ovEr thE moonwIth
your BrAndBECAusE
It wIll BrIng youthE grEAtEst plEAsurE
In lIfE.dr kkjohAn
BrAndIngIs
your lIfE odyssEymorE thAn
justA dEstInAtIon
ButA journEy
to BuIld your lEgACyfor EtErnIty.
dr kkjohAn
A suCCEsful BrAndIs
wEll rootEdwIth
pErsEvErAnCEAnd
pErsIstEnCE
movIng forwArddAy By dAy
toAChIEvE phEnomEnAl
BrAnd suCCEss.dr kkjohAn
BE A BrAnd on fIrE
strongAggrEsIvEdynAmICspIrItEd
powErful
kEEp thE fIrE BurnIngfor your BrAnd.
dr kkjohAn
hAvEAn IndomItABlE spIrIt
toBrEAk nEw rECords
In thE worldof BrAnds And BrAndIng.
dr kkjohAn
pErCEptIon Is rEAlItyElEvAtE your BrAnd
ByrEposItIonIng your BrAnd
frompErCEptIon to rEAlIty
thAt Isyour BrAnd fInAlIty.
dr kkjohAn
posItIvE pErCEptIonCrEAtEs
posItIvE rECEptIonthAt
gEnErAtEsposItIvE growthfor your BrAnd
nEgAtIvE pErCEptIonundErmInds
AndkIlls thE BrAnd
dr kkjohAn
dr kkjohAn
whEn AdvErsIty strIkEs BE strong
AndkEEp BuIldIngyour BrAnd
so thAtyou wIll not
BE dIsAppoIntEd
nEvEr gIvE upon your BrAnd.
don’t lEtyour BrAnd
CrACk undEr prEssurE
prEvEntIonIs BEttEr thAn
prECAutIon.dr kkjohAn
your BrAnddEsErvEs thE BEst
whEnyou hAvE gIvEn
your BEstyou CAnnot
AndwIll not fAIl.
dr kkjohAn
mAxImIsEyour BrAnd
formAxImum output
toprEvEnt It
from BEIng dormAnt.dr kkjohAn
lIvE upto
your BrAnd promIsE
EmBrACE Ithonor ItfulfIll It.
dr kkjohAn
EstABlIshyour BrAnd CrEdIBIlIty
to BuIldtrust And loyAlty.
dr kkjohAn
know your BrAndtolovE your BrAndtomAkE your BrAndknown And lovEd
EvEry momEntI lIvE for my BrAnd
AndI lIvE up to my BrAnd.
dr kkjohAn
BE dEvotEdto
your BrAndgIvE
your BrAndthE prE-EmInEnCE
AndpromInEnCEAll thE tImE.
dr kkjohAn
you ArE judgEdBy
how you lIvEyour BrAndmorE thAn
whAt you sAyABout
your BrAnd.dr kkjohAn
put wIngsInto
your BrAndsoAr lIkE An EAglE
strongfEArlEss
powErful.dr kkjohAn
tAkE full ownErshIpof
your BrAndAnd
hAvE full rEsponsIBIlItyfor
your BrAnd lEAdErshIp.dr kkjohAn
you must hAvEA grIp
on your BrAndAnd
your BrAndmust hAvE
A holdon youto tAkE
BrAnd ownErshIp.dr kkjohAn
BEA BrAnd phEnomEnon
to CrEAtEA BEttEr futurE
forthE world.
dr kkjohAn
Tel: 03 77100 348/349 Fax: 03 77100 350 Email : [email protected] : The brandlaureate awards | Instagram : brandlaureate Blog : thebrandlaureate.net | www.thebrandlaureate.com