bdmsummit 2017 - Марина Бабіч "what marketing tools are worth using for outsourcing...
TRANSCRIPT
What marketing tools are worth using for outsourcing companies?How to make a wise choice?
What is it all about?
Business Dictionary (c)
Why is it important?
There are
too many of
THEM!!!
The BIG LIST DIGITAL MARKETINGContent MarketingMobile MarketingMarketing Operations/AutomationOnline Brand ManagementOnline MarketingSearch Engine Marketing/OptimizationSocial Media
DESIGNGraphic DesignInteraction DesignUser Experience Design – UXVisual Materials DesignWeb DesignWeb ProductionSales Collaterals Design
RESEARCH AND ANALYSISDatabase MarketingMarketing ResearchMarketing StrategyWeb AnalysisCurrent company situation
RELATIONSHIP MANAGEMENTAcquisition and LoyaltyChannel MarketingCustomer Relationship Management
WEB AND MOBILE DEVELOPMENTUser Interface Design – UI
WRITING AND CONTENTContent ProductionContent StrategyCopy EditingCopywritingProofreadingProposal WritingTechnical WritingWeb EditingSales Collaterals Writing
COMMUNICATIONS Advertising and BrandingCorporate CommunicationsMarketing CommunicationsProduct Marketing
DO I REALLY NEED THIS ALLLLL ??
NOPE
You want to tell ME what I need?
NOPE
We will define What you can use
To be more effective
Let’s start with the definition
What is OUTSOURCING???
Listening to Investopedia What is 'Outsourcing'
Outsourcing is a practice used by different companies to reduce costs by transferring portions of work to outside suppliers rather than completing it internally.
Outsourcing is an effective cost-saving strategy when used properly. It is sometimes more affordable to purchase a good from companies with than it is to produce the good internally.
Read more: Outsourcing Definition | Investopedia http://www.investopedia.com/terms/o/outsourcing.asp#ixzz4WszT9vow
Outsourcing services ARE different But it still IS service
Not a PRODUCT
Not a SOLUTION
Not a UNICORN
Not even a fish on the right side ;)
What do OUTSOURCING providers need??New Customers
New Projects
Happy Customers
Returning Customers
Great Reputations
etc.
WHICH TOOLS TO START WITH? RESEARCH AND ANALYSISDatabase MarketingMarketing ResearchMarketing StrategyWeb AnalyticsCurrent company situation
WRITING AND CONTENTContent ProductionContent StrategyCopy EditingCopywritingProofreadingProposal WritingTechnical WritingWeb Editing
WHICH TOOLS TO CHOOSE TO CONTINUE? COMMUNICATIONS Advertising and BrandingCorporate CommunicationsMarketing CommunicationsProduct Marketing
DIGITAL MARKETINGContent MarketingMobile MarketingMarketing Operations/AutomationOnline Brand ManagementOnline MarketingSearch Engine Marketing/OptimizationSocial Media
WRITING AND CONTENTContent ProductionContent StrategyCopy EditingCopywritingProofreadingProposal WritingTechnical WritingWeb EditingSales Collaterals Writing
DESIGNGraphic DesignInteraction DesignUser Experience Design – UXVisual Materials DesignWeb DesignWeb ProductionSales Collaterals Design
WHICH TOOLS TO USE FOR SUPPORT?
DIGITAL MARKETINGContent MarketingMobile MarketingMarketing Operations/AutomationOnline Brand ManagementOnline MarketingSearch Engine Marketing/OptimizationSocial Media
RELATIONSHIP MANAGEMENTAcquisition and LoyaltyChannel MarketingCustomer Relationship Management
COMMUNICATIONS Advertising and BrandingCorporate CommunicationsMarketing CommunicationsProduct Marketing
Any QUESTIONS, guys???
CONTACTS I don’t like Business Cards!
Save the Trees, contact me
via LinkedIn
https://ua.linkedin.com/in/marinababich
Or via Viber +38 098 02 321 43