bcg 2015 modificat

7/23/2019 BCG 2015 Modificat

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BCG 2015

Diana Ioana tefănescuȘ

Claudia Sava

Andreea Nicoleta Radu

Cristina Alexandra tefanȘ



CONTENTS

VALUE CREATION FOR THE REST OF US

MAERSK GROUP: Creatin a !re"i#" $%n&%"erate

PULTEGROUP: Tran'(%r"in t)e B#'ine'' M%*e&

VALUE CREATION AN+ TRANSFORMATION

APPEN+I,



"C%ntainer ')i!!in an* re&ate* a$ti-itie'.

I' t)e &are't /#'ine'' area (%r AP M%&&er Maer'3 !r%-i*in

a&"%'t )a&( %( t)e r%#!4' re-en#e in 200 It $%"!ri'e' 6%r&*6i*e

$%ntainer 'er-i$e'3 &%i'ti$' an* (%r6ar*in '%&#ti%n' an* ter"ina&

a$ti-itie' #n*er t)e /ran* na"e': Maer' Line3 Sa("arine3 an* +a"$%

Maersk Group



Fr%" 2010 t)r%#) 2017 $%-ere* /8 t)i' 8ear9' Va&#e Creat%r' re!%rt3

Maer' *e&i-ere* an a-erae an#a& TSR %( 1 !er$ent

T)at "a8 'ee" "%*e't 6)en $%"!are* t% t)e 6%r&*9' t%! -a&#e

$reat%r'3 /#t (%r t)e $%"!an89' 'e$t%r an* !eer r%#! it re!re'ent'

re"ara/&8 'tr%n !er(%r"an$e



T%*a83 Maer' i' a (ar "%re e((i$ient an* !%6er(#& -a&#e $reat%r t)an it6a' (i-e 8ear' a%3 *e'!ite t)e $)a&&ene' (a$in it' $%re in*#'trie' A $&ear

'in %( t)i' $)ane: in 20173 t)e $%"/inati%n %( an i"!r%-e* /#'ine''

$&i"ate3 %!erati%na& i"!r%-e"ent3 an* !r%$ee*' (r%" *i-e'tit#re' a&&%6e*

t)e $%"!an8 t% r%6 it' net !r%(it /8 ; !er$ent<t% =52 /i&&i%n<*e'!ite

t)e (a$t t)at net re-en#e re"aine* (&at $%"!are* 6it) t)e !re-i%#' 8ear



ulteGroup P#&teGr%#! i' a "#&ti>/ran* )%"e/#i&*in $%"!an8 $a!a/&e

%( 'er-in )%"e%6ner' *#rin a&& !)a'e' %( &i(e t)r%#)

t)ree *i'tin$t /ran*' 6)i$) in$&#*e:1 Cente?

2 P#&te H%"e'

+e&& @e//

A$$%r*in t% BCG re!%rt3 P#&teGr%#! *e&i-ere* an ann#a&

TSR %( 1 !er$ent3 6)i$) "a*e t)e $%"!an8 &%%e* &ie a'tr%n -a&#e $reat%r



In 20103 P#&teGr%#! $a&&e* %n BCG t% )e&! t)e $%"!an8

#n*er'tan* 6)8 it )a* #n!er(%r"e* it' !eer' *#rin t)e )%#'in$%&&a!'e A *etai&e* ana&8'i' %( t)e $%"!an89' -a&#e $reati%n

!er(%r"an$e %-er t)e 20 8ear !eri%* (r%" 10 t% 2010 ')%6e* t)at

t)e $%"!an8 )a* $%n'i'ten&8 #n*er!er(%r"e* it' !eer' in /%t) %%*

ti"e' an* /a*

BCG9' ana&8'i' ')%6e* t)at t)ere 6ere %!!%rt#nitie' t% enerate

'ini(i$ant&8 reater !r%(ita/i&it8 an* ret#rn' /8 %!ti"iin t)e )%"e

/#i&*in !r%$e'' BCG tea" *e(ine* a t)ree !art 'trate8 t)at 6%#&*

a&&%6 P#&te t% *eri-e reater e((i$ien$ie'3 !r%(it'3 an* ret#rn' T)e'e

'trateie' in$&#*e*:

1 Man#(a$t#rin e?$e&&en$e

2 A$ti-e P%rt%(%&i% "anae"ent

C#'t%"er inti"a$8



At t)e en* %( 20103 P#&te ann%#n$e* t)at t)e $%"!an8 /ean

i"!&e"entin ne6 'trateie' an* a ne6 %!eratin "%*e& in 2011

Fr%" t)e en* %( 2010 t% t)e en* %( 20173 P#&te t%% it' %!eratin

"arin' (r%" 'i?t) !&a$e t% 'e$%n* !&a$e3 an* it' ROIC (r%" 'e-ent) t%'e$%n* T)e $%"!an8 TSR a&'% 6a' r%6in3 an* in 2012 P#&te9' 't%$

6a' t)e 'e$%n* )i)e't !er(%r"er in SDP 500

N%63 in %#r *a8'3 P#&te )a' i"!r%-e* it' a/i&it8 t% $reate -a&#e3 an* t)e

)%#'in "aret a!!ear' t% /e 'trent)enin3 an* n%6 t)e $%"!an8 i't)inin a/%#t r%6t) aain.



IS TRANS!ORMATION NECESSAR"#

B%t) %( t)e $%"!anie' #'e* a (%$#' %n -a&#e $reati%n t%

#"!>'tart a (ar>rea$)in %raniati%na& an* /#'ine''

tran'(%r"ati%n an* ea$) (a$e* a 'e-ere $ri'i' t)at !#t t)e

'#r-i-a& %( t)e $%"!an8 at 'tae E-en '#$$e''(#& $%"!anie' 6i&& '%"eti"e' nee* t% re')a!e

t)eir -a&#e>$reati%n 'trate8

O-er ti"e3 a' /#'ine''e' $)ane an* t)eir $%"!etiti-e

en-ir%"ent' ')i(t3 *i((erent /#'ine'' e$%n%"i$' an* in-e't%r

e?!e$tati%n' e"ere3 $a#'in a tran'iti%n (r%" %ne -a&#e

!attern t% an%t)er



SI$ STES TO%ARD TSR

TRANS!ORMATION

1 SET OUR AMBITION

Startin 6it) an a"/iti%#'

%a& %( t)i' '%rt $an /e #'e(#& t%

et an %raniati%n t% tae a

$riti$a& &%% at it' !a't

!er(%r"an$e an* (#t#re !&an'

T)e -a&#e %( an a"/iti%#' taret

i' t)at it i""e*iate&8 et'"anaer' t)inin3 H%6 are

6e %in t% a$)ie-e t)at %a&

2 CHOOSE THE

RIGHT METRICS

T)e ne?t 'te! i' t% $)%%'e

t)e ri)t "etri$'3 6)i$) 6i&&

te&& 8%# 6)et)er %r n%t 8%#

are a$)ie-in 8%#r a"/iti%n

T)e'e "etri$' are i"!%rtant

n%t %n&8 (%r tra$in a

$%"!an89' !a't !er(%r"an$e /#t a&'% (%r i*enti(8in (#t#re

initiati-e' t)at 6i&& (#n* t)e

$%"!an89' tran'(%r"ati%n

%#rne8

3 +EFINE THE

PORTFOLIOSTRATEG

A tran'(%r"ati-e

-a&#e>$reati%n 'trate8

a&'% *e!en*' %n a

$&ear !%rt(%&i% 'trate8

an* a$ti-e !%rt(%&i%

"anae"ent



4. ALIGN THEFINANCIAL

STRATEGY

Most transformationeorts at lare!omanies fo!#s on$#siness strate%&oerations& an'

te!(nolo%. It)se*#all% imortant fora !oman%)s +nan!ialstrate% to $e aline',it( t(e !oman%)slon-term o$e!ti/es.

0. TARGET THERIGHT

IN1EST2RS

A s#!!essf#l

/al#e-!reation

strate% alsonee's to ree!tt(e riorities an'

ee!tations of a

!oman%)s mostimortantin/estors.

5. REF2C6SMANAGEMENT

7R2CESSESA !oman%)s /al#e-!reationstrate% is onl% as stronas its /al#e-manaement!aa$ilit%& ,(i!('ri/es a !oman%)s ro!essesan' orani8ational !#lt#re. T(e+nal ste in a TSR-'ri/entransformation is to fo!#s 9e%manaement

ro!esses:s#!( as taretsettin& lannin&reso#r!e allo!ation& an'in!enti/e !omensation:on

TSR an' to !reate stron lin9sto/al#e !reation at t(e le/el oft(e in'i/i'#al$#siness #nit.

BY FOLLOWING THESE 6 STEPS, ANY COMPANY CAN USE FOCUS ON VALUE

CREATION DRIVE A BROAD-BASED BUSINESS TRANSFORMATION. THE

RESULT: BETTER FINANCIAL PERFORMANCE, ABOVE-AVERAGE TSR RELATIVE

TO THE COMPANY’S PEER GROUP, AND IMPROVED POSITIONING FOR

SUCCESS IN THE FUTURE, REGARDLESS OF ECONOMIC CONDITIONS OR

MARKET ENVIRONMENT.

bcg 2015 modificat

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