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Embrace the Differences

Maura Kranzel Kristen Mowery Alexis Pluscauski Bridget Connelly Cierra Fields Matt Trivelis Dr. Ganahl PR Theory & Practice Fall 2013

“IMC Agency of the Present”

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Lucy is an 8 year old girl who gets bullied because she doesn’t look like all of the other kids on the

playground. Embrace the Differences

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Baby Vivian won’t be able to use her hands like a normal 3 year old.


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•  Mission Statement............5

•  Big Idea............................6 •  Executive Summary……7 •  History……………………….8 •  Opportunity…………………9

•  Audience Demographics…10 •  Secondary Research….11 •  Primary Research………..12

•  Focus Group……………13 •  Field Observation……..14 •  Intensive Interview……15 •  Internet Survey………..16 •  Content Analysis………17 •  Campaign Objective…..18 •  Media………………..19 •  Special Events…..20 •  Fundraising…………….21 •  Flow Chart….22 •  Evaluation………23 •  Suggestions…….24-25


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•  “To establish a volunteer movement that creates opportunities for one-to-one friendships, integrated employment and leadership development for people with intellectual and developmental disabilities”

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•  The Om Movement promises to the Bloomsburg University Best Buddies Chapter to offer as much guidance and support to those dealing with all disabiliBes.

•  Students and staff will become more aware about BB and the physical and emoBonal gains that come out of joining this organizaBon.

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•  As an agency, our goal is to increase understanding and awareness to Bloomsburg University. We hope to increase our chapter and recruit only individuals who are willing to engage. We are also part of conducting special events on and off campus in order to increase membership and spread awareness.

•  The puzzle piece reflects the mystery and complexity of the autism spectrum. Next to the puzzle piece stands three people holding hands with the puzzle piece. Embrace the Differences is our slogan and it was made for people to embrace others differences, rather making judgments of them.

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•  The founder of Best Buddies is Anthony K. Shriver, and was founded in 1989

•  Best Buddies is an organization that started from one original chapter and is now found in 1,700 middle school, high school, and college campuses

•  - Best Buddies has positively impacted over 800,00 individuals

•  College campuses that Best Buddies can be found on in PA are Bloomsburg, Millersville, Kutztown, IUP, DeSales, East Stroudsburg, St. Joseph’s, Temple, Slippery Rock, Penn State, U of PITT, Villanova, West Chester, York, and Ursinus

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•  Provides members with lifelong friendships and a sense of belonging

•  Members can feel they made a contribution

•  Allows members to include Best Buddies on a resume

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•  Primary- Bloomsburg University

students (especially if they are Special Education majors or Psychology majors)

•  Secondary- Local high school students, local teens and adults

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•  Social Networking sites – Facebook – Twitter

–  Instagram – Best Buddies Homepage –

www.bestbuddies.org

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•  Focus Group •  Field Observation •  Intensive Interview

•  Internet Survey •  Content Analysis

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•  The Focus Group consulted with 9 different Bloomsburg University students questions about Best Buddies on campus – One Best Buddies member – Eight BU students

•  Results – Most students had never heard of program – Best Buddies should take full advantage of

social media due to how often our primary audience (18-22) uses these sites

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•  Best Buddies Hangout at Original Pizza on November 7th

–  Hangout included a Best Buddy member Clarissa, her boyfriend, Clarissa’s buddy Amanda, and a friend of Amanda’s

–  Hangout was successful and showed that Clarissa and Amanda were more like family then friends

•  Meeting on November 11th

–  preparing for the event “Spread the Word to End the Word” which will take place mid-February

–  Spread the Word to End the word will try to get as many people on campus to stop using the “r word”

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•  Bloomsburg University Best Buddies Chapter Officers attended –  President – Elizabeth

–  Fundraising Organizer – Clarissa

–  Activities Coordinator – Casey –  Faculty Advisor – Dr. Phillip Tucker

•  Subjects discussed:

–  192 Members; 60 with IDD –  Buddies & Associate Members

–  Member dues

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•  Surveyed 73 BU students (mostly female) •  Awareness – 43 had heard of program; 30

had not – Those that had heard of Best Buddies

heard about it from a friend or Dr. Ganahl •  Concluded students are interested in

learning more about Best Buddies and the activities they participate in

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•  Website: –  News and events

–  Information about Best Buddies International –  Participating states

–  How to join Best Buddies team

•  Facebook: –  Space for members to communicate

–  Upcoming events calendar

•  Twitter: –  Event reminders

–  Inspirational quotes and stories

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•  Our main campaign objective for Best Buddies is to spread awareness of the organization throughout the Bloomsburg University campus and to get more students involved/participating in Best Buddies.

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•  Radio: make announcements about upcoming Best Buddies events or meetings

•  Newsletters: will state where and when you can sign up to become a part of best buddies and more information on what Best Buddies is for those who have never heard of it

•  BU Now/ The Voice: talk with both groups about publishing articles about Best Buddies and the huge difference the organization makes in the lives of students with IDD

•  Open house: A Best Buddies open house will be held on campus with activities/games for students to attend and observe how a typical event in Best Buddies goes and how much fun the students and their buddies have together

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•  November: Best Buddies Day –  Guest Speakers/ Parents- share special experiences and

stories –  Posters/Chalk/Announcements all over campus –  Free food on Quad –  Shirts/waterbottles/keychains for sale.

•  March: 5K Walk/Run –  Walkers/Runners raise money and get sponsors prior to

walk –  Raffle tickets during –  Food/Beverages sold after –  ½ Profits go to Bloomsburg Best Buddies ½ profit go to

National Best Buddies

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•  Donation boxes will be set up at various locations on campus (Kehr Union, Commons, Library, Starbucks, etc.) and post flyers to encourage students to donate

•  Bake Sale on campus and in dormitories

•  Car wash- that the students and their buddies could participate in together

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Dec Jan Feb March April May June July Aug Sept Oct Nov

Facebook X X X X X X X X X X X X Newspaper ads/Radio ads

X X X X X X

Bake Sale X Flyers X X X X X X X X X X X X Car Wash X X DonaBon Boxes

X X X X X X X X X X X X

Open House X X X 5K Run/Walk X Best Buddies Day X

•  The Om Movement will receive constant updates of campaign’s progress by measuring member sign ups, event participation, event attendance, donations, etc.

•  We will track social media networks for their increase in followers, friends, retweets, etc.

•  We will end with a follow-up survey and field observation to rate overall success of campaign.

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•  Utilize interactive media sites that users visit frequently and where our ideas, information, special events, and all other updates can be advertised.

•  These sites include Twitter, Facebook, LinkedIN, and Google+, which are functional when posting lengthy updates.

•  These sources provide a space for problems to be identified, to post feedback, comments, voting, and suggestions.

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•  More active social media accounts •  More e-mails •  Meetings for non-members to observe •  Flyers •  Travel to meet other chapters •  Weekly newsletter •  Create website for Bloomsburg chapter •  Provide link to Best Buddies website

from BloomUToday


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bbpdf

Education

founder of best buddies

puzzle piece

special events

primary research

special education majors

middle school

individuals college

original chapter