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Vol. 32 No. 36 September 8, 2014 $1.00

Please see The Eye Institute for Medicine & Surgery, page 19

A Weekly Space Coast Business Magazine with Publishing Roots in America since 1839

By Ken Datzman

In the years ahead, ophthalmologists are likely to be one of the most

in–demand physicians in the communities where they practice.

Even with the growing number of scientific and technological

breakthroughs in medicine that continue to reshape the field, the

caseload of ophthalmologists is poised to expand because of the aging

population and the rising incidence of the common, annoying cataract

— a clouding of the lens in the eye.

Most ophthalmologists practice a mixture of medicine and surgery.

In a typical workweek, an ophthalmologist will see more than 100

patients and perform three or more major surgical procedures, accord-

ing to the American Academy of Ophthalmology, the world’s largest

association of eye physicians and surgeons.

Cataract removal is the most commonly performed ophthalmic

surgical operation. Cataract surgery has increased steadily, peaking in

2011 at a rate of 1,100 per 100,000 people.

Typically performed on older patients, ophthalmologists are the only

MDs trained to do eye surgeries. And as far as volume, their best days

may be ahead of them.

Each day, roughly 10,000 people turn 65, and one in six adults this

age and older has vision impairment, such as a cataract, that cannot be

corrected with glasses or contact lenses.

The number of cataract surgeries is expected to soar as the U.S.

baby–boomer population grows older. There are 76 million baby–

boomers, people born between 1946 and 1964. They will drive the

cataract–surgery market and post–operative care for a long time to

come.

One market dynamic is that baby–boomers in general are working

longer, beyond their typical retirement years. Having good vision is

paramount to remaining in the work force. Studies show that people

who have been diagnosed with cataracts are taking corrective action

sooner rather than later.

Having a comprehensive dilated eye examination is the best way to

keep on top of your changing vision. Although your vision may seem

fine, age–related eye diseases often have no symptoms.

“Years ago, many people waited until the cataract was ‘ripe,’

meaning the cataract had actually turned white inside the eye,” said

Dr. James McManus, a board–certified ophthalmologist with The Eye

Institute for Medicine & Surgery, a practice with offices in Rockledge,

Melbourne, and Palm Bay. “Nowadays, it’s rare to see that in a

patient.”

The longer advanced cataracts are left untreated, the more difficult

it can be to successfully remove them and restore vision.

Cataract surgeries likelyto soar; two disciplinespartner in post–op care

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Eye physician and surgeon Dr. James McManus, right, and optometrist Dr. Eric Straut are with The Eye Institute of Medicine& Surgery, with offices in Rockledge, Melbourne, and Palm Bay. Dr. Straut did a ‘mini–fellowship’ under Dr. McManus,spending many hours watching him perform cataract and other eye surgeries in the operating room. He’s also helped thepractice conduct studies. As part of the Eye Institute’s integrated care model, Dr. Straut provides post–operative care forDr. McManus’ patients who have had cataract surgery and for other specialists at the practice.

BBN photo — Adrienne B. Roth

BBN Brevard Business

News

SEPTEMBER 8, 2014Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 2

BBN BREVARD BUSINESS NEWSSurfside Playhouse in Cocoa Beach to present ‘Lend Me a Tenor’

Surfside Playhouse in Cocoa Beach will present “Lend Me a Tenor,” a farce by Ken

Ludwing, Sept. 5–14. Surfside Players will perform these shows at 8 p.m. on Fridays and

Saturdays, and 2 p.m. on Sundays. “Lend Me a Tenor” is directed by Bryan Bergeron.

Here is an overview of the play: The year is 1934 and the Cleveland Grand Opera

Company is primed to welcome world–famous Tito Merelli, II Stupendo, the greatest

tenor of his generation, to appear for one night only as Otello. But through a series of

mishaps, Merelli is given a double dose of tranquilizers and passes out 30 minutes before

curtain time. In a frantic attempt to salvage the evening, general manager Saunders and

his assistant Max devise a strategy to fool the audience into thinking II Stupendo is on

stage anyway.

Tickets are $17 for students, $20 for senior citizens and active military personnel and

$22 for adults. The box office number is 783–3127 or visit www.SurfsidePlayers.com. This

is Surfside Players’ 56th season and Bergeron’s 200th production.

Art Gallery of Viera to host reception for new show ‘Dream State’The Art Gallery of Viera at The Avenue will host an opening reception for the art show

“Dream State” from 6 to 9 p.m. on Saturday, Sept. 13.

Attendees will have the opportunity to register to win a print (“Magical Mystery City”)

by artist Dij Pacarro and enjoy a watercolor demonstration by J. Susan Cole Stone. Stone

is the gallery’s executive director and will be the gallery’s featured artist for September.

She attended Paier School of Art in New Haven, Conn. Her work is in private collec-

tions across the country and abroad. Stone’s experience includes illustration for books,

publications and commercial graphics projects. Watercolor is her favorite medium.

One of the common subjects in Stone’s paintings is abandoned houses and barns. She

writes, “A subject I often paint is houses, or bits of architectural detail of houses. But an

abandoned house is something even more special to me.”

For more information about the opening reception, call Jerry Hanzl at 633–4075 or

e–mail [email protected].

Central Brevard Humane Society benefit ‘Paws at the Pier’The Central Brevard Humane Society’s 13th annual “Paws at the Pier” fund–raiser

will be held from 8 a.m. to 12 p.m. on Saturday, Sept. 20, at the Cocoa Beach Pier.

The event is hosted by Lite Rock 99.3 FM and Westgate Resorts.

This year’s activities will include the Paws in the Sand Dog Walk on the beach ($10 per

dog/$5 for each additional dog in the family), live music by “Nowhere to Rum,” a “pet

psychic,” food, pet contests, a silent auction and a vendor village.

Sponsorship opportunities are available for individuals and businesses. They range

from $100 to $1,000, and above for the primary sponsorship, “The Big Dog Kahuna.”

The cost for businesses to be a part of the vendor village at the event is $50. All vendors

will be set up on the beach, and must supply their own tables, chairs, promotional

materials, display racks and staff.

Paws at the Pier is one of the Central Brevard Humane Society’s “signature events.” It

helps raise awareness and financial support for “unwanted and abandoned” pets that are

brought to the adoption centers in Cocoa and Merritt Island each year. For more informa-

tion about the fund–raiser, call 636–3343 or visit www.brevardhumanesociety.com.

Cove Merchants Association to host ‘Pink Ribbon Walk’The nonprofit Cove Merchants Association will host the “Pink Ribbon Walk” at Port

Canaveral” from 9 a.m. to 6 p.m. on Saturday, Oct. 4. It will take place in the Cove at Port

Canaveral on Dave Nesbit Drive.

This family oriented event will benefit Space Coast Cancer Foundation. The money

raised from the Walk will aid patients undergoing cancer treatment, educate the public

about cancer and fund cancer research.

More than 2,000 people are expected to attend, according to event organizers. Local

vendors will participate and there will be samples from favorite Port restaurants at the

“Flavor of the Port.” The program will include the “Infamous Bed and Bathtub Race” and

the “Peel–and–Eat–Shrimp Contest.”

A entry fee is $20 per walker. This event has raised more than $165,000 in the last five

years. To register for the Walk, call 514–8657 or visit http://visitportcanaveral.com/event/

pink–ribbon–walk.

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SERVI CESAs the county’s exclusive provider of non-emergency ambulance services, Coastal Health Systems of Brevard makes important connections every day

for the citizens of our community. Since 1988, its staff of trained professionals has safely transported thousands of patients to and from their healthcare providers, playing a key role in Brevard’s medical transportation system.

Coastal Health Systems is a truly unique partnership. Operating under the governance of a Board of Directors with members from all three Brevard hospital systems and the oversight of the Board of County Commissioners, Coastal is able to respond to the needs and vision of the county’s healthcare and emergency services professionals alike.

Coastal makes connections for life—for residents of Brevard, with its community partners. For information, call 321.633.7050 or visit www.coastalhealth.org.

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As the county’s exclusive provider of non-emergency ambulance services, Coastal Health Systems of Brevard makes important con-nections every day for the citizens of our community. Since 1988, its staff of trained professionals has safely transported thousands of patients to and from their healthcare providers, playing a key role in Brevard’s medical transportation system.

Coastal Health Systems is a truly unique partnership.Operating under the gover-nance of a Board of Directors representing every non-profit hospital system serv-ing Brevard and with the oversight of the Board of County Commissioners, Coastal is able to respond to the needs and vision of the county’s healthcare and emergency services professionals alike.

Coastal makes connections for life – for residents of Brevard, with its community partners. For information, call 321.633.7050 or visit www.coastalhealth.org. .

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BBN BREVARD BUSINESS NEWS

BREVARD BUSINESS NEWS / 3

The promise of special care just for kids.

MelbourneYour child. Our promise.

Nemours Children’s Specialty Care, Melbourne New location. New health care services.

Kids aren’t little adults—it takes a special talent to care for them when they have a serious or chronic condition. So it’s good to know that Nemours Children’s Clinic, Viera has moved to become Nemours Children’s Specialty Care with a new, larger location in Melbourne. Specializing only in kids, our advanced pediatric care is now available to even more families. And we’re adding more new specialty services, like ear, nose and throat and audiology.

Your child has access to the same world-renowned physicians from Nemours Children’s Hospital, Orlando—now closer to home. We work together with you and your child’s primary care physician, with the promise to help children grow up healthy.

For appointments, call (407) 650-7715.1270 N. Wickham Rd., Melbourne (just off Eau Gallie Boulevard)Nemours.org/melbourne

Nemours offers additional levels of children’s health care.

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SEPTEMBER 8, 2014Call Adrienne Roth at 321-951-7777 for Advertising Information


BBNBrevard

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4300 Fortune Place, Suite DWest Melbourne, FL 32904

(321) 951–7777fax (321) 951–4444

BrevardBusinessNews.com

PUBLISHERAdrienne B. Roth

EDITORKen Datzman

SPECIAL PROJECTS EDITORBill Roth

Brevard Business News is published every Monday byBrevard Business News Inc. Bulk Rate postage is paid atMelbourne, FL and Cocoa, FL. This publication servesbusiness executives in Brevard County. It reports onnews, trends and ideas of interest to industry, trade,agribusiness, finance, health care, high technology,education and commerce.

Letters to the Editor must include the writer’s signatureand printed or typed name, full address and telephonenumber. Brevard Business News reserves the right to editall letters. Send your letters to: Editor, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].

Subscription Rates for home or office mail delivery are$26.00 for one year (52 issues). Send all addresschanges to: Circulation Department, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].

the passage of Title IX.

College sport received a B for racial hiring practices by

earning 82 points, up from 81 points in 2012. College sport

received a C+ for gender–hiring practices by earning 76

points, significantly down from 81 points in 2012. The

combined grade for 2013 was a C+ with 79 points, also

significantly down from an overall B with 81 points in

2012.

This is the most distressing report card in many years.

While it is good that colleges and universities’ grades for

race increased slightly, the drop in the gender grade

highlights the voices of Title IX advocates who have been

decrying the records of many institutions for years. Title IX

of the Education Amendments of 1972 protects people from

discrimination based on sex in education programs or

activities that receive federal financial assistance.

College sport still has the lowest grade for racial–hiring

practices and only ranks higher than the National Football

League for gender–hiring practices among all the college

and pro sports covered by the “Racial and Gender Report

Cards.”

The 2013 report featured several significant areas of

concern. Whites continue to dominate the head coaching

ranks on men’s and women’s teams, holding at least 85

percent of all head coaching positions in all three divisions

and up to 92 percent of all head coaching positions in

Division III.

I now ask athletics directors if they consider hiring a

woman for a head or assistant coaching position on a men’s

team. They usually look at me like it is a crazy question.

While it has been common practice for men to coach

women’s teams, it is rare for a woman to coach a men’s

team. Women held less than 40 percent of the head

coaching jobs of women’s teams across all three college

divisions combined. Women also held less than 50 percent

of the assistant coaching positions of women’s teams in all

divisions combined.

Rarely at a loss for words, athletic directors are usually

silent when I say that after their reaction to my question

about hiring a woman to coach a men’s team. They also

know that NBA champion San Antonio Spurs recently

hiring a woman as an assistant coach puts them on notice.

Whites held the overwhelming percentage of positions

of athletics directors in all three divisions during the 2012–

13 year at 87 percent, 92 percent, and 94 percent in

Divisions I, II, and III, respectively. Only 8.6 percent of

Division I athletics directors are women.

So who is in the pipeline to take over? At the associate

athletic director position, whites comprised 88 percent, 88

percent, and 94 percent of the total in Divisions I, II, and

III, respectively. There is not much hope for change.

Is there a relation to the white maleness of our college

coaches? The results can be seen in the coaching ranks.

All Football Bowl Subdivision conference commission-

ers were white men in 2013. Looking at all Division I

conferences, excluding historically black conferences, 29 of

30 commissioners are white.

Here are some highlights or in most cases, lowlights:

l·Whites dominate the head coaching ranks on men’s

teams holding 86 percent, 88 percent, and 92 percent of all

head coaching positions in Divisions I, II, and III, respec-

tively.

l·On the women’s teams, whites held 85 percent, 88

percent, and 92 percent of all head coaching positions in

Divisions I, II, and III.

l Forty–one years after the passage of Title IX, less

than 40 percent of the head coaches of women’s teams are

women.

The results of the white maleness of our athletic

director and associate AD leadership may also be seen in

the other senior positions in college athletics.

The faculty athletics representative (FAR) is a key

position as the liaison between the academic side and the

athletics sides of the institution. Whites continue to fill the

overwhelming majority of the FAR positions with 92

percent, 92 percent, and 94 percent of the total in Divisions

I, II, and III.

White women continued to dominate the senior woman

administrator position holding 83, 88, and 93 percent in

Divisions I, II, and III.

The sports information director often dictates which

athletes and coaches will get the media coverage. The SID

is also overwhelmingly white in all three divisions with 95,

92, and 97 percent of the SID positions being held by

whites in the three divisions. Women held 13, 10, and 13

percent of the SID positions in Divisions I, II, and III. A

recent study from the Tucker Center for Research on Girls

& Women in Sport revealed that while “40 percent of all

sports participants are female, they receive just 2–4

percent of all coverage and the emphasis is on their

femininity vs. their athletic competence.”

The record for athletics directors, coaches, senior

athletic department staff and conference commissioners is

completely unacceptable. In a future column, I will show

why UCF athletics has been a leader in creating equal

opportunities.

The shameful failure of college sport as so–called ‘equal opportunity employer’By Richard LapchickUCF Forum columnist

As someone who has worked for institutions of higher

education for more than four decades, it is especially

embarrassing for me that colleges have the worst record in

sports for hiring women and people of color.

UCF’s Institute for Diversity and Ethics in Sport

released the 2013 College Sport Racial and Gender Report

Card this month. I had the privilege of co–authoring this

report with April Johnson, Erika Loomer and Leslie

Martinez, who are graduate students in the DeVos Sport

Business Management Program.

At a time when there is so much news about all the

changes in and challenges to college sports, there was even

more distressing news in the report card. Leaders in

college sport are clearly not providing equal opportunities

for women and people of color. While that has always been

the case, the opportunities for women have gotten substan-

tially worse. That is difficult to absorb many years after

Richard E. Lapchick is the director of The Institute forDiversity and Ethics in Sport at the University ofCentral Florida, which annually publishes racial andgender report cards on MLB, the NBA, WNBA, NFL,MLS, college sports, and the Associated Press SportsEditors. He also is chair of UCF’s DeVos SportBusiness Management program and is the author of16 books that primarily focus on racial and genderissues and ethics in college sport. He can be followedon Twitter @richardlapchick and on facebook.com/richard.lapchick. He can be reached [email protected].

Afterschool Arts and Crafts program offeredAn Afterschool Arts and Crafts program is offered every Thursday afternoon for children ages 8–12 at Rotary Park

Nature Center, 1899 S. Courtenay Parkway on Merritt Island. The cost is $5 per class. Each class runs from 3:30 to

4:30 p.m. A different fun project is planned each week for youngsters. Registration is required for this program. For more

information about this community event, call Rotary Park Nature Center at 455–1385.

Visit BrevardBusinessNews.com for Advertising InformationSEPTEMBER 8, 2014 BREVARD BUSINESS NEWS / 5


To Be Continued ...

Excerpts from documentation provided by the Palm Bay Police Department




To continue the momentum of a burgeoning lacrosse

program and build on the success of being a three–time

District champion, Melbourne Central Catholic High

School has hired Eric Hall to lead the boys lacrosse team.

“Eric is a very talented and bright young man and we

are excited to welcome him as an educator and coach to our

MCC community,” said Mike Riazzi, director of athletics.

“It’s an honor to be joining MCC as the head lacrosse

coach,” said Hall. “I look forward to building upon the

program’s recent successes and elevating it to new heights.

I will strive to provide the tools and guidance necessary for

all MCC lacrosse players to become leaders on and off the

field as players and young men. Additionally, I am excited

for the opportunity to take part in growing the game of

lacrosse in Brevard County.”

Hall is the owner and director of North Meets South

Lacrosse, where he developed and coached comprehensive

year–round programs for all levels and ages in the greater

Richmond, Va., area.

Melbourne Central Catholic High School hires Eric Hall as head lacrosse coach; doctoral candidateHe was also the varsity lacrosse coach for the Atlee

Raiders of Atlee, Va., where he led them to a state club

championship in 2012 and a second–place district finish

and state quarter final in their first year of VHSL competi-

tion in 2014.

Hall’s resume includes being the owner and director of

Venom Lacrosse, also a seasonal travel program, and the

head coach of the High School Elite Team. He too was an

assistant coach for the University of Richmond Club men’s

lacrosse team. Hall played for SUNY Cortland, a Division

III school in Central New York and was a member of the

2006 NCAA Division III National Championship Cortland

Red Dragons. Hall was an Academic All–American on the

team.

Hall is a Ph.D. candidate in the fields of biogeochemis-

try and science education.

Lightle Beckner Robison relocates to West Hibiscus Avenue in MelbourneLightle Beckner Robison Inc. has expanded and relocated its corporate office to 70 W. Hibiscus Ave. in Melbourne.

Responding to the firm’s steady growth, the location will accommodate “new staff and new clients.” With state–of–the–art

facilities, the company is “embracing the culture of open work areas to enable five key teams — Office, Retail, Industrial,

Investment and Property Management — to “seamlessly expand their reach and knowledge,” said Brian Lightle,

president of the firm.

Lightle Beckner Robison is a full–service commercial real–estate firm specializing in office, retail, industrial, invest-

ment properties and asset/ property management. It serves Brevard County and the entire states of Florida and Georgia.

For additional information about the company, visit www.TeamLBR.com.

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ORLANDO — The University of Central Florida’s

Health Services was ranked No. 2 in the nation from

among more than 2,500 universities and colleges, accord-

ing to a survey of students released by “The Princeton

Review.”

UCF’s ranking was included in the education company’s

annual guide, “The Best 379 Colleges,” which was based on

responses from 130,000 students nationwide.

UCF Health Services’ goal is to provide excellent health

care and promote lifelong well–being in the UCF commu-

nity. It maintains an accredited practice that offers a wide

range of medical services that students need most. These

include primary care, women’s health, psychiatry, sports

medicine, and specialty services such as clinical dietitian

services, physical therapy, dental services, alcohol and

drug intervention services and others.

The UCF Health Center is a one–stop shop for student

health and includes a pharmacy, lab and radiology services

all in one convenient location. To serve UCF’s large and

scattered student population, UCF Health Services staffs

another pharmacy in Knight’s Plaza and smaller clinics on

a number of the university’s regional campuses so that

students are near the care they need to remain healthy.

“We pride ourselves on continually improving through

research and understanding our patient’s needs so that

we can be their health care resource of choice,” said

Dr. Michael Deichen, UCF Health Services director.

Health Services averages about 6,000 patient visits

each month and soon will begin an expansion project to

add dedicated space for international student health, a

travel health clinic, and programming space for alcohol

and other drug–intervention services. The 12,000–square–

foot expansion is scheduled to be completed by Fall 2015.

The Princeton Review’s guide based its rankings in 62

categories after polling an average of nearly 350 students

per campus nationwide.

School profiles and ranking lists in “The Best 379

Colleges” are posted at PrincetonReview.com and are

available in bookstores. Users can also access the book’s

“150 Best Value Colleges for 2014” and its “Honor Roll”

lists saluting schools that received the highest possible

score for financial aid, fire safety, and green ratings.

In January, UCF was listed again as one of the nation’s

150 “best value” universities, according to The Princeton

Review’s annual analysis of institutions around the nation.

That list was based on surveys of undergraduate institu-

tions concerning their academics, cost of attendance,

faculty–to–student ratio, and financial aid.

In March, The Princeton Review ranked UCF’s video

game graduate school No. 2 in North America. UCF’s

Florida Interactive Entertainment Academy has been

listed among the top five in the Princeton Review’s

rankings since the school opened in downtown Orlando

nine years ago.

UCF Health Services ranks No. 2 among universities, colleges, according to survey by ‘The Princeton Review’

Doctors’ Goodwill Foundation is seeking sponsors, vendors for ‘Healthy Fair Expo’The Doctors’ Goodwill Foundation will host a “Healthy Living Expo” from 9 a.m. until 12 p.m. on Saturday, Nov. 8, at

the Hilton Melbourne Rialto. The event will feature health information, health screenings and representatives from

many health insurance providers. The public is welcome to attend the event, which is free of charge.

The Foundation is seeking sponsors and vendors for the Healthy Living Expo and the medical professionals’ continu-

ing education expo that follows from 12 until 4 p.m. The opportunity for physicians and health–care workers to receive

free CMEs, CEUs and CEs will be available in the afternoon. Sponsor and vendor tables will be open from 9 a.m. until

4 p.m. For more information about the program and a complete brochure of sponsor and vendor opportunities, visit

www.DoctorsFoundation.org or call 735–6492. The Foundation is a 501(c) (3) charitable organization. It consists of more

than 300 area physicians and health–care professionals.

Yoga class set for Franklin T. DeGroodt Public Library in Palm BayThe Franklin T. DeGroodt Public Library in Palm Bay now hosts a Gentle Yoga class from 10:30 to 11:45 a.m. each

Tuesday and Friday. The library’s address is 6475 Minton Road SW. The registration fee is $5 per person. The library’s

phone number is 952–6317.

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ROCKLEDGE — Three of Health First’s hospitals will

take part in a National Drug Take–Back Day on Saturday,

Sept. 27, from 10 a.m. until 2 p.m. Health First is working

with the Cocoa Beach Police Department, Palm Bay Police

Department and Brevard County Sheriff’s Office on the

take–back event, which provides a safe and easy way to

dispose of unused or expired medications.

On that day, community members can drop off unused

or expired medications at these locations for proper

disposal:

l Cape Canaveral Hospital, 701 W. Cocoa Beach

Causeway in Cocoa Beach. Go to the Medical Office

Building entrance.

l Palm Bay Hospital, 1425 Malabar Road. Use the

Physician Office Building entrance.

l Viera Hospital, 8745 N. Wickham Road. Use the main

hospital entrance.

Health First will accept pills, liquids, ointments and

lotions. Medications may be kept in the original packaging,

Health First hospital sites to participate in National Drug Take–Back Day Sept. 27; easy drop–off procedurecontainer or placed in a sealed plastic bag. No ID’s or

signatures are required. The drug take–back program

cannot accept syringes, asthma inhalers, drugs in aerosol

canisters or chemotherapy drugs either in IV liquid or oral

form. All medications will be turned over to the U.S. Drug

Enforcement Administration for discarding.

Cocoa Beach Chamber to host its 26th Business Champion of the Year AwardsThe Business Resource Council of the Cocoa Beach Regional Chamber of Commerce will present its 26th annual

Business Champion of the Year Awards Ceremony on Friday, Sept. 26, at the Radisson Resort at the Port, 8701 Astro-

naut Blvd., in Cape Canaveral. The event sponsor is Waste Management Inc. The program begins at 5:30 p.m. with a

cocktail reception. The dinner and the awards presentation are set for 6:30 p.m.

“Each year we are amazed at the accomplishments of the businesses that are nominated. We are honored to go

through the process of recognizing these outstanding businesses and look forward to extending our congratulations to all

and bringing deserved applause and appreciation to our winners,” said event chairman Daniel Henn, of Daniel Henn,

CPA, PA. This program helps recognize the dedication that businesses have to improving the community, he added.

Categories for Business Champion of the Year include Emerging Business, Nonprofit Industry, Professional Service

Industry, Service Industry Champion and Hospitality Industry.

Admission to the Business Champion of the Year Awards is $45 per person. A $125 sponsorship provides two reserved

seats and recognition in the event program. For more information or to make a reservation, contact the Cocoa Beach

Regional Chamber at 459–2200 or visit CocoaBeachChamber.com.

Chris McDirmit recently joined Berman Hopkins Wright & LaHam CPAs as Audit Partner

over 13 years of accounting experience serving public and private clients in the manufac-

services and Aerospace/De--

enced with SEC regulatory re-porting, business combinations,

Chris also has experience with key technical areas including US GAAP, GAAS, GASB, SEC regulations, and the Sarbanes-

taught training and delivered

various initiatives during his ca-

Please join us in welcoming Chris to the firm!!



PALM BAY — About a dozen citizens recently met with

community policing officers and police department

command staff for a casual conversation as part of the

“Coffee–with–a–Cop” program.

It was an opportunity for citizens to meet with their

local law–enforcement personnel in a neutral environment

without any agendas to discuss community issues and

build positive relationships.

The management at the Holiday Inn Express provided

the coffee and location for the. “It’s so important for us as a

law–enforcement agency to be pro–active in our commu-

nity relations and this program is a great opportunity to

give our citizens a chance to meet with us when there’s not

a crisis,” said Palm Bay Police Chief Doug Muldoon. “We

want our citizens to know that the men and women of this

agency are highly professional, respectable and approach-

able and are always here to help however we can.”

The majority of contacts law enforcement has with the

public happen during emergencies, or emotional situa-

tions, he said. Those situations are not always the most

effective times for relationship building with the commu-

nity, and some community members may feel that officers

are unapproachable on the street, said Muldoon.

“Coffee with a Cop” breaks down barriers and allows for

a relaxed, one–on–one interaction. “We are grateful that

community members came out to this event and felt

comfortable to ask questions, bring concerns, or simply get

to know the officers,” said Palm Bay Police Officer Hilda

Benedith. “These positive interactions are the foundation

of community partnerships and go a long way in improving

Citizens and police discuss community issues as part of national ‘Coffee–with–a–Cop’ initiativeOriented Policing Services. Similar events are being held

across the country as police departments strive to make

lasting connections with the communities they serve.

the overall safety and security of our city.”

“Coffee with a Cop” is a national initiative supported by

the U.S. Department of Justice, Office of Community

Florida Bar Lawyer Referral Service Online helps consumers in state find an attorneyTALLAHASSEE — Do you need an attorney? The Florida Bar Lawyer Referral Service Online may be able to help.

The public–service program offered by The Florida Bar provides access to legal services by pairing consumers in 46

Florida counties with local attorneys. The online service is available 24/7 through The Florida Bar’s website and provides

referrals to attorneys practicing in 115 areas of law. Consumers are referred to one of more than 700 participating

attorneys who have agreed to provide clients with a half–hour consultation for a fee of no more than $25. The service can

be accessed through www.FloridaBar.org, under the section titled “For the Public.”

All attorneys participating in the service are members in good standing with The Florida Bar and carry at least

$100,000 in professional liability insurance. To date, 161,053 referrals have been made since the online program was

launched in August 2003. The Florida Bar first instituted the statewide Lawyer Referral Service in 1972.

The program also offers a Low Fee Panel and an Elderly Panel for those who qualify. Attorneys participating in these

special panels provide a free half–hour consultation and reduced rates on subsequent legal fees.

The 46 counties covered by The Florida Bar Lawyer Referral Service Online do not have lawyer–referral programs

sponsored by their local bar associations. Counties served instead by their local bar associations are: Broward, Pinellas,

Collier, Miami–Dade, Escambia, Santa Rosa, Hillborough, Duval, Baker, Clay, Nassau, Lee, Orange, Palm Beach,

Franklin, Gadsden, Jefferson, Leon, Liberty and Wakulla. To find contact numbers for the local bar associations provid-

ing their own Lawyer Referral Services, visit the “Coverage Areas” page.

CrossleyShear Wealth Management to host annual shred eventCrossleyShear Wealth Management will host its annual “Shred–N–Que” from 11 a.m. to 2 p.m. on Saturday, Sept. 27,

in the parking lot of 2395 N. Courtenay Parkway on Merritt Island. The event is open to the public. Bring your old

documents and paperwork to be safely shredded by Shred–It, formerly Cintas. The Slow and Low BBQ truck will offer

food for purchase and live entertainment will round out the event. For additional information about this community

function, contact Lauren Rask, administrative assistant, at 452–0061.

Nancy R. TaylorBroker/Owner

From left: Giuseppe Palermo, M.D., Rahul Chopra, M.D., David L. Ross, M.D., Carl Tahn, M.D., Fe VSJ Pancito, M.D., Ravi Shankar, M.D., Diely Pichardo, M.D., Germaine Blaine, M.D.,

Gregory B. Hoang, M.D., Craig Badolato, M.D., Todd V. Panarese, M.D., and V. Pavan Kancharla, M.D.

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Please see ‘The Havenly Affair,’ page 15

‘The Havenly Affair’ fund–raiser at Hacienda del Sol estate on Merritt Islandtargets car aficionados; seeks show–car applicants and event benefactorsBy Ken Datzman

Last year The Haven Guild, the charitable fund–raising

arm of The Haven for Children Inc., put on its most

successful benefit ever.

The “Vroom!” event at the home of Bryan and Judy

Roub showcased a lineup of rare collector cars, including

17 Ferraris and Aston Martins, and attracted an audience

of auto enthusiasts and Haven supporters from around the

county. It was the first time these cars were displayed in

Brevard.

The 2014 “Havenly Affair,” an annual event hosted in

the fall for the last 13 years, is closely modeling last year’s

program, with only a few changes in the works.

“Our plan is to build on last year’s momentum. It was

the most successful ‘Havenly Affair’ ever, netting over

$80,000,” said Mary Dru Bowman, one of three chair-

women for this year’s event, titled “Concours del Sol,” a

premier celebration of the automobile.

Her colleagues on the chairing committee for Concours

del Sol are Hannah Webb and Kathryn Rudloff. Rudloff

has served as the editor of the Guild newsletter since 2011.

Her husband, Alex Rudloff, is the current chairman of The

Haven Board of Directors.

“We are committed to helping a new generation of

supporters come to know and care about this amazing

organization,” said Kathryn Rudloff, whose mother–in–law

has also been an active Haven volunteer since the late

1980s.

The Haven Guild, founded in 1990, has more than 400

members. Most of the nearly 100 founding members

continue to volunteer and support the Haven.

Many of them volunteer at The Lamb Shoppe, a retail

thrift store on South Patrick Drive in Indian Harbour

Beach. Myra Igo Haley donated the start–up funds in 1999

for The Lamb Shoppe, which focuses on the sale of infant

and children’s clothing as well as women’s apparel. All the

merchandise is donated by individuals and businesses and

only the best items are selected for sale to the public.

The shop has all types of inventory, including small

appliances, books, CDs, jewelry, artwork, antiques, and

craft and sewing items.

“We made over $120,000 last year from The Lamb

Shoppe sales,” said Webb. “And basically all of that is from

the sale of $1, $5, and $10 items. If we sell something for

$20, we’re really enthusiastic. We’re open from 10 a.m. to

3 p.m., Monday through Saturday.”

The business has been so successful it is expanding at

its current site, 1765 S. Patrick Drive. Webb said her

organization has just opened a Furniture Cottage behind

The Lamb Shoppe. “We are accepting donations of

furniture. We’re hoping to build the Furniture Cottage into

an even bigger venture than The Lamb Shoppe.”

Sales from The Lamb Shoppe and The Havenly Affair

proceeds help support the work of The Haven, whose

mission is to serve abused and neglected children in the

region and guide them toward positive self–growth.

Currently, The Haven has three homes that house an

average of 10 children each.

The gap between expenses and funds provided by the

state and federal agencies must be covered each year by

The Haven Guild. And that’s why the Havenly Affair is so

important to the young people’s lives in the Haven

community.

Last year’s Havenly Affair especially drew a lot of men.

In general, “I think everyone was blown away by the actual

event,” said Kathryn Rudloff. “It was an event many

supporters were excited to come to. The unique appeal of a

high–end vehicle display at an exquisite venue provides a

lot to take in.”

“And we are working really hard to keep the momen-

tum going,” said Bowman. “We’re reaching out to automo-

tive aficionados, individuals who own prewar American,

prewar European, vintage American, special interest and

other marques, and who are interested in showing them off

The Haven Guild will host its annual ‘Havenly Affair’ on Sunday, Oct. 26, at the Bjornar and Bjorg Hermansen family estate on MerrittIsland. The event is titled ‘Concours del Sol,’ a premier celebration of the automobile. Hannah Webb, right, and Mary Dru Bowmanare co–chairwomen of the event. The Haven Guild committee is looking to build on last year’s successful collector–car event, whichnetted more than $80,000 for the organization. Individual tickets for the ‘Concours del Sol’ fund–raiser are $150.


in a beautiful setting in support of The Haven.”

The Concours del Sol fund–raiser already has commit-

ments from a number of car owners. “We hope to have

between 15 and 20 cars,” said Gayle Rathbun of “Glam

Event$,” a professional development and event–planning

business in Brevard. He said his company has been

“brought on professionally to organize and execute this

event.”

One of the cars that will be in the show is a 1967

Corvette Stingray once owned by Neil Armstrong. The late

astronaut was the first man to walk on the moon. “We also

have a commitment from the owner of a 1952 MG TD,”

said Rathbun, who is working with Lorraine Palardy

pulling together all the pieces for Concours del Sol.

The collector who supplied the lineup of highly valued

cars at Vroom! will be “entering a few cars that were not



Please see Health First Health Plans Inc., page 17

By Ken Datzman

ROCKLEDGE — Health First Health Plans Inc., which

markets individual, group, and Medicare insurance

policies, has made big strides in the region since its upstart

founding more than 15 years ago.

The membership and operational foundation for such a

venture has been built. Health Plans has grown to tens of

thousands of members and is a well–established brand in

the area with its visibility continuing to rise.

But its strongest growth looks to be ahead of it, with

Health Plans’ new, ambitious partnership with Orlando–

based Florida Hospital Healthcare System, the No. 1

system of its kind in the state.

And the executive who has been handpicked to lead

Health Plans into its new era of opportunity is Edward

“Ed” Griese, who has not only domestic but also interna-

tional experience in his field.

“There is big growth potential and that was part of the

attraction to come here. The growth is good for the

community,” said Griese, who is the president and chief

executive officer of Health First Health Plans and has been

on the job for six months.

The former industry consultant oversees enrollment

growth, network expansion, customer service, and

infrastructure development at Health Plans. He is a

hands–on executive who especially understands the value,

the time and the resources it takes a business to win over

and retain one single customer.

Consumers drive his business and Griese said he likes

to keep up–to–date on the “customer experience,” and he

goes right to the source to do so.

“I ask customer service to give me the worst customer

experiences of the week. I pick up the phone and call the

individual members. I ask what the issue was and try to

help them resolve the issue if it was on our end. If it’s a

systematic problem, it gives me the ability to drive change

immediately.”

Griese, whose experience includes having managed

health insurance and reinsurance companies, said the

direct–contact customer approach “has really helped me

better understand where the challenges are and where we

need to focus our energies.”

He has been making the calls since taking charge of the

organization and continues that effort today. “Most of the

time people are very nice and are very appreciative of the

phone call,” said the personable Griese, who previously

was the managing director and a partner in the

Healthcare Industry Group of New York–headquartered

Alvarez & Marshal. He was based in Pennsylvania.

One day, while working as a consultant, he was

speaking about how integrated delivery systems were

well–positioned for the future in the changing landscape of

health care. Shortly after, he received a call from a

corporate recruiter asking if he would be interested in

interviewing for the top position at Health Plans. Health

First Inc. is a fully integrated health–delivery system.

Griese brings wide industry experience as CEO of Health First Health Plans,set to grow its footprint in Central Florida; remodeling floor for 100 new hires

Ed Griese joined Health First Health Plans this year as its new president and CEO and is leading the organization as it ramps up forgrowth. Health Plans is expanding at the company’s headquarters in Rockledge. He once ran UnitedHealthcare’s internationalconsulting business in Europe and the Middle East. Griese is an accounting graduate of Gustavus Adolphus College in Minnesota,where he competed in wrestling and rugby.


“I met Steve Johnson (president and CEO of Health

First Inc.) and the team here. I got along really well with

them. It’s a high–performing team. Health First has a

great team of associates not only at Health Plans, but also

at our hospitals, in our medical group, and with all the

other pieces that make up the integrated delivery network.

It’s an outstanding combination of entities that come

together to form the network,” he said.

High–value provider networks are part of an array of

strategies health plans use to maximize health–care

affordability and quality.

A new analysis, released by America’s Health Insur-

ance Plans, finds that high–value provider networks

allow for more affordable coverage options with 5 percent

to 20 percent lower premiums compared to broader

network plans, while placing an emphasis on the quality

and effectiveness of providers.

“In a way, it’s back to the future,” said Griese, who

earned his bachelor’s degree in accounting from Gustavus

Adolphus College in Minnesota and competed in wrestling

and rugby.

“In the 1980s and early 1990s there were group model

HMOs (health maintenance organizations) and staff model

HMOs. They were tighter, narrower networks. I think

there has been a change in the way people are communi-

cating and they are now calling them high–value net-

works. Health First is already that.”

As it pertains to communication within a corporate

setting, Johnson has grouped all of Health First Inc.’s

leaders on a single floor at the headquarters building. The

top executives from all of the company’s business units are

there.

“It gives you the ability to communicate with everybody

and it’s very efficient,” said Griese, whose organization is

widening its footprint beyond Brevard and Indian River

counties with its new hospital relationship in Central

Florida.

The “Florida Hospital Care Advantage” product is being




Habitat for Humanity of Brevard County Inc. will

host its fourth annual “Hard–Hats and High–Heels Gala

at 6 p.m. on Saturday, Sept. 13, at Habitat’s new home,

4515 Babcock St. NE in Palm Bay.

This year, in honor of the 75th anniversary of the

“Wizard of Oz,” Warner Brothers has provided the

opportunity for affiliates to commemorate the film by

making the theme of the Gala “There’s No Place Like

Home.” Guests will have the pleasure of being greeted by

characters from the movie, with Palm Bay Mayor William

Capote as the “Great Wizard” and Melbourne Mayor

Kathy Meehan as “Glinda the Good Witch.”

The Hard–Hats and High–Heels Gala will offer guests

a “distinct and memorable experience” as the committee

transforms the Habitat ReStore into the “Emerald City.”

In a setting designed by Link Johnston of Eau Gallie

Florist, the evening will begin with a cocktail hour and

auction for artwork with special prizes. Dinner will be a

buffet catered by A Chef’s Touch and dessert by Yellow

Dog Café. A live auction will follow with items such as a

day with the Parker Brothers and Ride–a–Long with the

local SWAT team up for bid. The evening will conclude

with live entertainment by the Delgado Band.

This year’s Gala will honor Habitat’s sponsors and

supporters. Since Habitat is a nonprofit organization, it

relies on donors to support its vision of a “world where

everyone has a decent place to live.” The mission is

accomplished through service and partnership with

Brevard churches, local businesses, community organiza-

tions and volunteers.

Tickets for the event are $150 each. Sponsorships start

at $1,000. Sponsors include Evans Butler, Shelter Mort-

gage, DRS, Holiday Builders, Yellow Dog Café, Essentials

Spa and Mary Kelly.

To purchase tickets or more information about becom-

ing a sponsor, call Andrew Schirmacher, community

engagement coordinator, at 728–4009, extension 112.

Habitat for Humanity of Brevard set to host fund–raiser at its new location on Babcock Street in Palm Bay

Fiber artist Linda Geiger to conduct workshops at the Courtyard StudioFiber artist Linda Geiger is conducting workshops at the Courtyard Studio in the Historic Eau Gallie Arts District of

Melbourne. A workshop on “Fabric Dyeing for Beginners” will be held from 1:30 to 3:30 p.m. on Monday, Sept. 8. Attend-

ees will use permanent dyes and techniques to learn the basics of “baggie” dyeing, shibori, and marbling. The class fee is

$35 and includes supplies. “A Surface Design Primer” class will take place from 1:30 to 3:30 p.m. on Monday, Sept. 15.

Stamping, stenciling, sponging and other techniques are part of this class. The cost is $35 and includes supplies.

For more information about these workshops, send an e–mail message to [email protected] or call

784–9347. Courtyard Studio is at 1425 Highland Ave., next to Art & Antique Studio and Gallery.



Southern Women’s Show at Orange County Convention Center; celebrity guests include author Randy FenoliORLANDO — The 24th annual Southern Women’s

Show is Oct. 9 to Oct. 12 at the Orange County Convention

Center. This year’s celebrity guests include Randy Fenoli,

author and star of TLC’s “Say Yes to the Dress,” “Big

Bliss,” “Randy Knows Best” and “Randy to the Rescue.”

He will be joined by Kevin Harrington, inventor of the

infomercial and the original shark on “ABC’s Shark Tank,”

celebrity stylist Michael O’Rourke and Char Morse of

Taste of Home Cooking Schools.

Fenoli graduated from the prestigious Fashion Institute

of Technology and has been the recipient of two Design

Excellence in the Bridal Industry Awards. After graduat-

ing, he launched two bridal–industry collections: Randy

Fenoli for the Diamond Collection and Randy Fenoli for

Dressy Creations.

He has also worked as the fashion director at New

York’s Kleinfeld Bridal Salon, where he annually consulted

with nearly 15,000 brides. In addition, Fenoli served as a

featured correspondent during the TLC’s Royal Wedding

broadcast and as a fashion commentator for “The Associ-

ated Press” on the red carpet of the Academy Awards.

Harrington has been involved with more than 500

product launches that have resulted in sales of over $4

billion worldwide.

He also founded two global associations, the Electronic

Retailers Association, which is now in 45 countries, and

the Young Entrepreneur’s Association (now EO —

Entrepreneurs Organization) that boasts combined

member sales of more than $500 billion.

Harrington has worked with some of the top celebrities

including Cee–Lo Green, Kim Kardashian, Paris Hilton

and George Foreman. His recent book, “Act Now: How I

Turn Ideas into Million–Dollar Products,” details his life

and achievements in the direct marketing world.

South African–born and Los Angeles–based celebrity

stylist O’Rourke was recently presented with the North

American Hairdressings’ Lifetime Achievement Award for

his contributions to the professional beauty industry over

the last 50 years. A portion of all Rock Your Hair sales goes

toward supporting shelters for abused and battered

women.

“Taste of Home,” a cooking magazine, will conduct the

“Taste of Home Cooking Schools” at the Southern Women’s

Show. Char Morse, their culinary specialist, will host the

show at 11 a.m. on Thursday and Friday, Oct. 9–10.

The Southern Women’s Show is all about “great

shopping, creative cooking ideas, healthy lifestyle tips,

trendy fashion shows, and celebrity guests.” Plus, attend-

ees will learn about travel destinations, home décor and

improvement ideas, and business opportunities.

The admission is $12 for adults, $10 for senior citizens

age 55 and older, and $6 for youth 6 to 12 years old.

Tickets will be sold at the event. Tickets in advance are $8

for adults and $6 for youth and are sold at area Walgreens

locations starting Sept. 8.

The shows sponsors are Chevrolet, Florida Hospital, the

“Orlando Sentinel” and Walgreens.

For more details about the event, call (800) 849–0248 or

visit www.SouthernWomensShows.com.

Realtor Louise McLean of RE/MAX Solutions honored with Humanitarian AwardThe Florida Association of Realtors recently honored Louise McLean with the 2014 Humanitarian Award, which was

presented during the Florida Realtors’ annual Convention and Trade Expo at the Rosen Shingle Creek in Orlando.

She was presented with this prestigious award for her “charitable contributions and selfless efforts” to Brevard’s

Children in Need, an organization that focuses on assisting more than 1,600 homeless children in the county. McLean is

the committee president of Brevard’s Children in Need.

She has devoted numerous volunteer hours to help raise money for the organization. In the past two and a half years,

the Brevard’s Children in Need Committee, under McLean’s leadership, has raised more than $100,000 to meet the

specific needs of these children. A portion of the funds raised has also been given to the Take Stock in Children Program,

providing scholarships to many qualified homeless students.

Brevard’s Children in Need’s third annual fund–raiser gala is set for Sept. 26. The organization is targeting $75,000.

In addition to her community efforts, McLean is an “accomplished” Realtor at RE/MAX Solutions on Merritt Island,

said Lindsay Sanger, the broker–owner of RE/MAX Solutions.

“We are so incredibly proud of Louise for being honored with the Humanitarian Award for Florida Realtors. Her

dedication to Brevard’s Children in Need and our community has been truly inspiring. May this wave of support continue

in Brevard County for many years to come.”

RE/MAX Solutions is a locally owned and operated full–service real–estate brokerage founded in 2014 by Prent and

Lindsay Sanger. It’s a supporter of the Children’s Miracle Network Hospitals, Susan G. Komen, and other charities. To

learn more about the firm, visit www.SolutionsPropertyFL.com.

Fidelity Bank of Florida honors Foster with top service awardLinda Foster, vice president of operations at Fidelity Bank of Florida, with offices on Merritt Island in greater

Orlando, was presented with the bank’s “World–Class Service” award for outstanding performance during the second

quarter of the year. She was nominated by her peers and chosen by senior management for consistently providing

excellent service to both internal and external customers. Foster “always goes above and beyond to make sure the staff is

supported and she also assists customers when needed. She maintains a positive attitude and is always willing to help

others.” Her career in banking started in 1980 in West Virginia. Later, she moved to Central Florida, where Foster

continued her career in banking. She has two daughters and three grandchildren. When she is not working, Foster enjoys

her eight show horses and her dogs and cats.

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BBN BREVARD BUSINESS NEWS‘The Havenly Affair’Continued from page 10

shown at last year’s event. That’s going to be exciting,”

added Bowman.

Individual collectors and businesses in the region that

are interested in showing off a special car are asked to call

Bowman at 768–2868.

No “replicas, reproductions, recreations, clones, or

tribute cars” will be accepted for the event. The curators

will only show original cars.

Concours del Sol is set for Sunday, Oct. 26, at the

Bjornar and Bjorg Hermansen family estate, Hacienda del

Sol, on Merritt Island.

Individual tickets for the event are $150. Benefactor

levels range from $500 (includes two event tickets) to

$15,000 (14 guests). Sponsors receive a range of amenities.

To inquire about tickets and sponsorships, call Bowman or

send an e–mail message to [email protected].

The website address is TheHavenforChildren.com.

The Benefactor gathering starts at 2 p.m. at Hacienda

del Sol, with regular ticket holders joining the function

from 3 to 6 p.m. “The Benefactor gathering will be at

poolside,” said Rathbun, adding, “The actual event will

begin at 3 o’clock. The show cars will be parked in a large

lot for viewing.”

The benefit is being held in the afternoon this year

“because we have been told that many of the people who

own these cars have difficulty getting insurance to drive

them after dark,” said Rathbun.

The collection of cars at Vroom! totaled millions of

dollars in value.

Another part of the program is a raffle. Gale Kempf of

Kempf’s Jewelers in Indialantic has designed a signature

piece of jewelry for the Concours del Sol raffle. “We hope to

sell 100 tickets at $100 each,” said Rathbun.

“Gale’s creations are always in demand,” said Bowman.

“She is a very talented jewelry designer.” Kempf’s Jewelers

also donated a custom–designed piece of jewelry that was

auctioned at Vroom!

Concours del Sol guests at the Hermansen estate,

spread over more than 5 acres, will enjoy a range of

selections from Creative Catering by the Farinas.

“Hacienda del Sol is a simply breathtaking piece of

property, and once again we are bringing together a

collection of vehicles that will impress,” said Kathryn

Rudloff. “Now that people know what to expect, I hope we

will see attendance grow even further. A lot of people in

the community heard about Vroom! and now they want to

attend this year.”

Brevard Zoo seeks local businesses to be treat–station sponsors for ‘Boo at the Zoo’The Brevard Zoo in Viera is seeking area businesses to become treat–station sponsors at its annual fall fund–raising

event “Boo at the Zoo.”

More than 15,000 people are expected to attend the event, which runs three weekends — Oct. 10–12, 17–19 and

24–26. The schedule is from 5:30 to 9 p.m. on Fridays and Saturdays and from 5:30 to 8 p.m. on Sundays.

Businesses that participate as treat–station sponsors are invited to promote their organizations to “thousands of

families” who visit the Brevard Zoo during the nine nights, while passing out candy to them.

This year’s theme is “Lands of Adventure.” Guests are invited to enjoy an evening of Halloween activities, including

“creepy crafts” and trick–or–treating in a safe environment. The Brevard Zoo will also have a show each evening pre-

sented by Zoola Entertainment, a “spooky but not too scary” Boo–Choo train, a costume parade, a live disc jockey,

Montana Mike’s Adventure Garden, and for those who really enjoy a good scare, a Haunted Trail.

For treat–station sponsorship information, call Eric Farb, event coordinator, at 254–9453, extension 282, or send an

e–mail message to [email protected]. To download a sponsorship application, visit brevardzoo.org.

The Brevard Zoo, a not–for–profit organization, is a leader in wildlife conservation and education. It is home to more

than 730 animals representing 180 species located in Florida, South America, Africa, Asia and Australia, and is accred-

ited by the Association of Zoos and Aquariums.

The Brevard Zoo features many “extraordinary animal experiences” including giraffe and lorikeet feedings, African

kayak tours, paddleboats in the wetlands and a train ride.

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BBN


BREVARD BUSINESS NEWS


BBN BREVARD BUSINESS NEWSHealth First Health Plans Inc.Continued from page 11

administered by Health Plans and targets Volusia and

Flagler counties, offering new health–insurance options to

those residents.

“Come Jan. 1, we will have about doubled the size of

our membership from where we are today,” he said, adding

that the expectations are in the 50,000 to 65,000–member-

ship range.

To accommodate that growth, the second floor of Health

First’s corporate complex is being renovated. Many more

workstations are being installed on that floor.

“With the Florida Hospital enrollment plus our own

growth, we will have a little over 100 new people come

aboard at the first of the year. We’re also doubling the size

of our parking lot to help absorb that growth. It’s an

exciting time for Health Plans,” said Griese.

As the partnership evolves, future insurance products

could be created for residents of greater Orlando and

Tampa.

“The goal is to link the Florida Hospital network with

the Health First network and come up with a Central

Florida product, so that we can cover people all the way

over to Tampa and follow the Interstate–4 corridor. We are

not going to get there immediately, but we are going to

move as fast as the partnership can grow,” he said.

Using the Health First corporate location as its hub,

Health Plans is looking to add satellite offices in strategic

areas where it does business. It currently has an office in

Indian River County and one in Volusia County. “We will

open offices in Orlando as well.”

Health Plans will be entering its busy season soon. The

annual Medicare open–enrollment period runs Oct. 15

through Dec. 7. The commercial marketplace for individu-

als and small groups starts in mid–November and runs

through early February.

Health Plans will be hosting Medicare Advantage

seminars open to the public and will have representatives

at the meetings to answer questions and explain options.

The first seminar is set for 1 p.m. on Wednesday, Sept. 10,

at Holmes Regional Medical Center (Auditorium A).

In the 1990s, Griese worked for UnitedHealthcare in

the U.S. The company tapped him to run its international

consulting business in Europe and the Middle East. He

was based in Germany. It wasn’t long and Griese found

himself in the political arena.

“I was asked to run for a board position for the Ameri-

can School of Bombay. That was an interesting process. I

had never run for an election where you have to stand up

and ask people to vote for you.”

He won a seat on the board in the mid–2000s, around

the time the American School of Bombay (early childhood

through grade 12) earned the stamp of approval from the

U.S. Department of State and was added to its website.

The school offers a college–preparatory curriculum,

including the International Baccalaureate program. “It’s a

very good school. I enjoyed that experience,” said Griese,

whose organization recently entered the individual health–

insurance sector for the first time. “We are doing very well

in that segment of the market. There is opportunity for us

to grow that part of the business.”

Building Management Systems signs a renovation contract with Florida City GasArea firm Building Management Systems Inc. has announced an agreement with Florida City Gas, a subsidiary of

AGL Resources, to renovate a building in the city of Doral, which will become the new Florida City Gas headquarters.

Located in Miami–Dade County, the two–story, state–of–the–art building is anticipated to be completed in the first

quarter of 2015. Florida City Gas delivers natural gas as well as a wide array of related products and services to roughly

105,000 residential and commercial customers in Miami–Dade and Brevard counties.

Florida City Gas partnered with Building Management Systems to construct their Rockledge location in 2011.

Building Management is a locally owned and operated state–certified commercial construction company founded in 1981.

The firm’s office is at 1675 S. John Rodes Blvd. in Melbourne.

The team specializes in design–build, construction management and construction projects including commercial,

educational, industrial, manufacturing, medical and multi–family facilities.

For more information about the company, visit.BMSConstruct.com or call 723–6938.

Intercoastal Insurance, Inc. has many partners that enable us to provide you with the most competitive rates and benefits. We provide business solutions with a service-oriented approach for small and large employers, as well as individuals.

321-253-2662690 Eau Gallie Blvd.Melbourne, FL 32935

Free Health Benefits Analysis

Let us provide you with a free analysis

of your benefits!

[email protected]

Cynthia R. DropeskiRHU, REBC, GBDS, President

IndividualLet’s make a plan together.

Proud to be an Authorized Agent for Health First Insurance

Individual & Family PPO policies include free gym membership

Call Intercoastal today for a quote!


BBN


BREVARD BUSINESS NEWS

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BBN BREVARD BUSINESS NEWSThe Eye Institute for Medicine & SurgeryContinued from page 1

Cataracts can blur vision and worsen glare from lights.

They can make it difficult to drive safely, especially at

night, do households tasks, and maintain a normal level of

independence, said Dr. McManus, who has performed

thousands of cataract surgeries over the last 20 years.

A Mayo Clinic study looked at cataract surgery and

found that more people are getting the vision–improving

procedure, seeking it at younger ages, and having both

eyes repaired within a few months, rather than only

treating one eye.

The demand for this type of eye surgery shows no signs

of leveling off either, raising the need to “ensure access to

appropriate cataract treatment.” The findings are pub-

lished in the “Journal of Cataract & Refractive Surgery.”

The study was funded by Research to Prevent Blindness

and the Mayo Clinic.

In cataract surgery, the eye lens is removed and usually

replaced with an artificial lens. The procedure is done on

an outpatient basis. In the U.S., age–related cataracts

affect at least 22 million people. The cataract caseload is

expected to rise to 30 million by 2020, the Mayo Clinic

report said.

“We catch a lot of cataracts through screening exami-

nations,” said Dr. Eric Straut, an optometrist with The Eye

Institute for Medicine & Surgery, who practices at the

Palm Bay office and works closely with Dr. McManus and

other specialists in the network, providing post–operative

care for cataract–surgery patients.

“Cataracts are part of the aging process. The lens in the

eye starts to turn yellow and it affects the patient’s vision.

But the change in their vision can also be caused by

diabetes, macular degeneration, and other things.”

The Palm Bay office of The Eye Institute, as well as its

other locations, has an optical boutique and offers full

eyeglass services with the latest frame styles.

An optometrist receives a doctor of optometry degree

and is licensed to practice optometry. The MD degree is

required for ophthalmologists.

But as a result of recent legislation state–by–state,

organized optometry in general has been able to expand

the powers of various state optometry boards, which then

license optometrists to prescribe and administer diagnostic

and therapeutic pharmaceutical agents.

Today, optometrists fall under the scope of “primary

eye–care providers.” The practice of optometry tradition-

ally involves examining the eye for the purpose of prescrib-

ing and dispensing corrective lenses, and screening vision

to detect certain eye abnormalities.

Dr. Straut is playing an expanded role in the integrated

eye–care model of The Eye Institute. And this model may

be embraced in the future by more sizable eye–MD group

practices, since the surgical caseload is growing for many of

them.

In an era of health–care reform, where the emphasis is

on providing the best delivery of care in the most cost–

effective manner, more optometrists and ophthalmologists

may find themselves partnering in certain areas of practice

to better leverage their skill–sets all–around to benefit the

patient.

Dr. Straut earned his bachelor’s degree in molecular

biology from Grove City College in Pennsylvania, before

being awarded his doctor of optometry degree from Nova

Southeastern University in Fort Lauderdale.

“Molecular biology really fits in with my interests,” he

said. “I was into science, mathematics, and physics, and

that’s all part of molecular biology. I knew I wanted to be

in the health–care profession and my undergraduate

education has given me an excellent background for my

role today as a primary eye–care provider.”

He was a competitive soccer player and also spent four

years coaching a western Pennsylvania high school soccer

team, each year advancing it to the district championship.

One of the young, rising optometrists in the region,

Dr. Straut joined The Eye Institute in November 2013.

Before coming aboard the practice on a full–time basis, he

performed a “mini–fellowship” under Dr. McManus at The

Eye Institute.

“Throughout the years, we’ve had many local optom-

etrists come in our operating rooms and they have watched

me do surgery,” said Dr. McManus.

“But Dr. Straut took it a step further. He actually

assisted us in some of the studies we’ve done. For example,

we’ve conducted studies on the effect of astigmatism

control during cataract surgery. He knows the benefits of

what we’re trying to do when we perform surgery, and

because of that he has an understanding of how to counsel

patients in post–operative care. In other words, how to deal

with the patient’s expectations.”

Dr. McManus said he feels “very confident” in sending

patients to Dr. Straut for post–operative care because “he

has now seen hundreds of patients after I have done

cataract surgery. He’s watched me do these surgeries in

our operating rooms. He’s even watched me do glaucoma

surgery. By having had this close supervision, I feel

confident that he will be able to treat the patients and if

there are any questions, he’s quick to ask for advice.”

Dr. Straut helps certain patients navigate the surgical

course, in addition to seeing primary–care eye patients.

“One day after the patient’s eye surgery, he or she will

follow–up with Dr. McManus. Then the patient sees me a

week later and we continue to help the patient through the

post–op period. This care model has worked really great

and it’s effective,” he said.

Dr. McManus says cataract surgery has made big leaps

in techniques and technology over the years. “We not only

treat cataracts but we can also actually help the patient

see better than they did before they had a cataract. The

way we do that is by using premium lenses and by doing

limbal–relaxing incisions. The incisions are done at the

time of the cataract surgery to decrease the patient’s

astigmatism.”

The outer layer of the eye has three areas: the cornea,

the sclera, and the limbus. The cornea is the clear part, or

the window, that covers the iris and the pupil. The sclera is

the white part of the eye. The limbus is the thin area that

connects the cornea and the sclera.

Limbal–relaxing incisions treat low–to–moderate

astigmatism. As the name suggests, the surgeon makes

small relaxing incisions in the limbus, which allows the

cornea to become more rounded when it heals. The

incisions are done at the time of cataract surgery to

decrease the patient’s astigmatism.

“A lot of people don’t know what astigmatism is, and it

kind of bewilders them,” said Dr. McManus. “But all it

means is that the surface of the eye is more like a football

than a baseball — steep in one direction, flat in the other

direction.”

He added, “If you leave that untreated at the time of the

cataract surgery, the patient is going to have to wear

glasses all the time. So by treating the astigmatism, either

by doing limbal–relaxing incisions or by using a special

lens called a Toric lens, we can reduce the patient’s

dependency upon glasses. It allows the patient to see many

more things without their glasses on than they could

before they had the cataract.”

Chronic sunlight exposure can increase the risk of

cataract. A new study firms up the link between the sun’s

damaging rays and a process called “oxidative stress.” The

study was funded in part by the National Eye Institute.

Oxidative stress refers to harmful chemical reactions

that can occur when our cells consume oxygen and other

fuels to produce energy.

It’s well known that exposure to ultraviolet light from

the sun can cause skin damage. But a number of studies

now show that UV light can also increase the risk of

cataract and other eye conditions.

Eye–care professionals recommend wearing sunglasses

and a brimmed hat when outdoors as a way to protect your

eyes from the sun’s UV rays. Choose sunglasses that block

99 to 100 percent of both UVA and UVB radiation.

Despite the common nature of cataracts, the U.S. has

little current population–based data on cataract surgery.

For the Mayo Clinic study, researchers mined the National

Institutes of Health–funded “Rochester Epidemiology

Project” to identify cataract surgeries in Olmsted County,

Minn., from 2005–2011.

The project, a partnership of Mayo Clinic, Olmsted

Medical Center, and other health providers, makes the

county one of the “few places worldwide” where research-

ers can examine medical data on virtually everyone to see

how often conditions strike and whether treatments

succeed. The research found a number of interesting

things, such as 60 percent of people receiving cataract

surgery on one eye returned within three months to have it

performed on the second eye, a significant increase over

the number in a previous Mayo Clinic study, which

covered 1998 to 2004.

Also, the mean annual rate of cataract surgery for

women was significantly higher than for men. Finally,

there were big increases in cataract surgery over the past

32 years among people in all age groups, except those 90

and older. Medicare typically covers cataract surgery for its

patients. This surgery on a Medicare patient costs roughly

$3,000 per eye, according to the Mayo Clinic report.

In general, cataract surgery greatly improves the

patient’s vision.

“That’s what it’s all about,” said Jerry Orloff, the chief

executive officer of The Eye Institute. “Dr. McManus

greatly enhances the quality of life people maintain, at a

point in their lives when they may have more time to enjoy

their retirement, and be with family members. He adds to

their quality of life. And that is something Dr. McManus

has dedicated his practice to every day.”

ARTICLE NAME 35

Cape Canaveral Hospital

Holmes Regional Medical Center

Palm Bay Hospital

Viera Hospital

Wuesthoff Melbourne & Rockledge

Crane Creek Surgery Center

Melbourne Same Day Surgery Center

Melbourne Surgery Center

Merritt Island Surgery Center

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Sherri L.Henderson,PACOrthopaedic PhysiciansAssistant

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JeromeGuzman,MD, FAAOSBoard Certified Orthopaedic Surgeon

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709 S. Harbor City Blvd, Suite 100, Melbourne, FL 32901

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