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COMPANY PROFILE

Universal has always believed in itself and built its foundations in the faith of growing beyond a sound manufacturing company from India. To compete effectively in the global market, they seek to achieve international standards, raise quality benchmarks in technological breakthrough and set standard quality bars etc. It is an ISO certified company and is engaged in selling a wide range of world class construction equipments backed by quality after sales service.

Everyone has a dream but only few have the passion to transform the dream into a vision which has the power to touch the depth of reality,Mr. Rohidas Moray, fondly referred as Dadasaheb, streamed ahead in the lane of Construction Equipment manufacturing with his Visions. He started a company with intellectual potential over three decades ago in the year 1974. This company was called UNIVERSAL.

UNIVERSAL started with a humble beginning by providing its own produce like oil lubrication pumps and gear boxes to major industrial giants.

UNIVERSAL has achieved great heights with its expertise and detailed execution in the past years. It has been blessed by exponential opportunities to test its metal in the course of time. In the mid-80s, UNIVERSAL was given a chance to display its expertise by working on a project for DRDO (Defense Research & Development Organization).

UNIVERSAL put in all its efforts to come up with a Nitric acid pump to be used in the country’s combat weapon - the Prithvi missile. The topping on the cake was when Dr. APJ Abdul Kalam - Ex President of India personally tested the pump at Hyderabad and approved of its use in missiles - as an import substitute.

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In the year 1982, Dadasaheb stumbled across an opportunity which was a turning point in the UNIVERSAL history. A friend of Dadasaheb requested him to develop a Concrete block-making machine. The manufacturing success of this equipment catapulted Dadasaheb into the Construction Equipment manufacturing frame.

With a workforce of 30 to 40 workers UNIVERSAL started the manufacturing of its small Concrete Mixers at its Warje workshop, which was set up in the year 1991. In the same year UNIVERSAL achieved yet another striking goal by exporting its first ever produce to Sri Lanka. The Warje workshop was bursting with energy and production of Construction Equipment was on high spirits.

UNIVERSAL supplies 50% of its produce to illustrious companies. UNIVERSAL never missed to participate in events which gave them opportunities to showcase their talents & competencies. UNIVERSAL participated in an exhibition - Constro'91 which resulted in great success.

Mr. Ranjeet Moray, the elder son of Dadasaheb joined the UNIVERSAL band wagon in the year 1994, and introduced the First Five year plan. Like father, he too set ambitious goals to benefit Company upraise, such as:

Expansion of Sales & Service network

Broadening of base of Construction Equipment

Standard of Construction Equipment

Mr. Abhijeet Moray, the younger son, joined Dadasaheb with his professional training in Management and Cost Accounts in 1997. He also brought along with him his ability to be a cheerful management leader, which later helped him to deftly handle labour and logistics.

In the coming years UNIVERSAL, headed by Dadasaheb and his sons took this company to greater heights. In 1996, the Warje workshop was shifted to a new and big facility at Shirval. With this new beginning UNIVERSAL also opened up 15 branch offices all across Maharashtra.

The next year, saw the incoming of new construction products such as Reversible Drum Mixers which were indigenously designed, and also mobile batching plants. UNIVERSAL turned into an ISO certified company and launched its own website displaying its wide range of power house products in the same year.

High and lows are a part and parcel of life. 1997 witnessed a recession in Real Estate market. UNIVERSAL took this downfall into its stride and transformed it into a success

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story. The focus was effectively changed towards manufacturing special equipment for construction of dams, irrigation projects. The designs were delivered with personal involvement on-site.

The year 2001 - 2005 is considered to be the Golden Era in the history of UNIVERSAL. This was the Second Five year plan of UNIVERSAL.

Introduction of new products like Batching plants, Reversible Drum Mixers, Passenger-cum-Material Lifts and Works Platform.

In 2004, UNIVERSAL participated in Bauma - the largest and prestigious exhibition in the world for Construction Equipment in Munich, Germany.

This exhibition gave UNIVERSAL a hands-on chance to tap into the Export scenario by getting overseas orders for products through merchant exporters.

To support this high flying thought, UNIVERSAL laid the foundation stone for the Shiware Plant which was slated to be a state-of-the-art manufacturing plant.

The Third Five Year plan began in 2006 and was set with high goals to be achieved.

Set Global Service Network in Middle East and Africa

Expansion of manufacturing base for more Production

Introduction of heavy range of Construction Equipment

To set assembly units in North, East, South and Central India

To establish a 100% EOU (Export Oriented Unit)

The year 2006, brought in lot of joyous moments for UNIVERSAL and is continuing till date.

The Shiware factory was opened.

Shindewadi factory as acquired and production commenced.

4 Strategic Business Units were formed.

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Assembly units were set up in Jaipur, Kolkata, Bangalore, Ahmadabad and

Nasik.

Distribution offices in Qatar, Oman, and Africa amongst 13 other places with

Dubai being UNIVERSAL's own office.

UNIVERSAL participated in the Bauma for the second time and received an

overwhelming response from all over the world.

Received the status of MEGA Project & signed an agreement with the

Government of Maharashtra.

Organizational development initiatives undertaken such as implementation

of Kaizen, Quality Circle.

ISO 14000, ISO18000.

Inducted external professional directors on the board.

Introduction of Brand Ambassador- Ms. Sagarika Ghatge of "Chak de

India" fame.

Setup service vans all over India.

UNIVERSAL has started a unique training facility "UNIVERSAL

Construction Machinery Training Centre (UCMTC)" for construction

equipment operators at its Shiware plant.

20 Engineers holding the reigns of a structured R&D prepares to launch one product to be launched each month over the next 12 months. Every step would be computer based bringing about a change in strategy. A special engineering team will provide solutions instead of just product sale. By taking opportunistic advantage of the recession, Universal has decided to launch Tower-Hoist, Lifts and Works platform of up to 100 meters height which in other terms will help in cost savings. UNIVERSAL is battling very well in the international arena too. It has beaten markets of many international brands such as SILA, Italy, thanks to Universal's precision in quality and costing.

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FOCUS AREA

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PRODUCTION:

Processes and methods employed in transformation of tangible inputs (raw materials, semi-finished goods, or subassemblies) and intangible inputs (ideas, information, know how) into goods or services.

TYPE OF PRODUCTION :

Job Production: The manufacture of different products in unit quantities or in very small numbers. In job production, a complete task may be handled by one worker and is often carried out in a job shop. A company may operate under a job process system, producing small batches of sometimes unique products and so becoming a job shop in itself. Job production is characterized by a functional grouping of equipment and staff and by the considerable variation in the time it takes to complete a given job.

PLANT LAYOUT:

Efficient production depends on how well the machinery, production facilities and employee amenities are placed and located in the plant. The adequacy of layout affects the effectiveness of subsequent operations.

A good layout in a plant will ensure smooth and rapid movement of material from the stage of raw material to the end product stage. The grouping of equipment and operations in a factory for the greatest degree of efficiency is called Plant Layout. It can also be defined as the location of machinery, tools and support system properly organized in a manufacturing facility resulting in an efficient flow of product.

A good layout results in comforts, convenience, safety, efficiency, compactness and profits. A poor layout results in congestion, waste, frustration and inefficiency.

A. Universal manufactures huge number of products, some of them are as follows:

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1. Batching Plant with Planetary Mixer The planetary mixer has one or two mixing stars that rotate themselves while also rotating around a central point, allowing each arm to cover the whole mixer floor in a number of revolutions.

2. Tough Rider Tough rider is used to carry material where truck & tractors cannot move. The front end tipping of Tough Rider enables the driver to exactly unload material where it is required. Tough Rider is used to carry cement, bags from go down to mixing yard, Concreting of industrial sheds, Tunnel Jobs.

3. Earth Compactor This machine produces repetitive impacts on soil/sand & achieves its compactions. It is a high capacity machine like Rollers available for certain applications only.

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4. Mini Batching Machine

Universal is pioneer in manufacturing of this machine with the state ahead technology of load cell based in-built system, water measuring system, admixture dosing system. It is available in the capacity of 550 liters, 800 liters, and 1050 liters.

5. Sand Washing Machine

Sand washing machine is the machine in which the sand is thoroughly washed in a tub of water with churning action which thoroughly removes the silt & other impurities.

6. Builder Hoist Tower Hoist

Is popularly known as Builders Hoist & is used mostly for carrying up concrete. Various models available depending upon weight to be carried and height it is to be carried

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OBSERVATIONS

The first notable observation about this company was that we were briefed about

its functioning and safety standards both before entering the work space and after

leaving it.

During the visit, we observed and learned about a lot many things such as

different machines and equipments for construction, the procedure followed for

exporting them, how machines are constructed and their workings etc.

They also told us about the safety measures taken, like safety gears & prompt ,

medical assistance, first aid, etc.

CONCLUSION

Universal Construction Machinery is a modern day example of a Small Scale Industry making it big through sheer dedication, hard work, quality and innovation.

Universal Construction Machinery is a leading construction machinery and engineering company; which it achieved through constant innovation by investing in Research & Development. Still it has kept its value system and vision intact! Something that shows its founder- Dadasaheb is still alive in it.

Hence, even though Universal Construction Machinery now wears new “Armour” but still inside it has its same old “DNA”!

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