bba-kailasa charity event
TRANSCRIPT
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Every Face Tells a Story….Every face has a dream……
Do they not deserve that chance to have a happy innocent childhood ???????
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MasoomAll roads lead to school – A musical concert
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details• Event
– Charity Music Concert on the occasion of ChachaNehru’s Birthday ( all proceeds will go to BachpanBachao Anndolan )
• Proposed Date
– 12th November 2011
• Proposed Venue – Talkatora Stadium
• No of Pax
– 3000 pax
• Attendees
– Govt. & Non Govt. Dignitaries / Corporate / HNI’sand Socialites
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the cause• There are millions of children in our country who
do not get to see a day of innocence in their
childhood
• Due to circumstances of poverty or other socialstigmas children get dragged into child labour,
begging, child trafficking , prostitution etc atunbelievable ages
• This year on Children's Day (Chacha Nehru’s birthanniversary) , let us do our bit by supporting this
initiative which is been run for many years whichin turn support several children complete theireducation
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Save the Childhood Movement
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• Bachpan Bachao Andolan (BBA) founded in the year
1980, is not a conventional NGO or a typical institution;
it is the ray of hope in millions of hearts, the first
dream in their eyes, and the first smile on their faces.
• It is the sky and wings together for innumerable
children, excluded from human identity and dignity,
with a desire to fly in freedom.
• It is the tears of joy of a mother who finds her rescued
child back in her lap after years of helplessness and
hopelessness.
• It is a battle to open the doors of opportunities, a fire
for freedom and education in the hearts and souls of
thousands of youth committed to wipe out the scourge
of slavery and ignorance from the face of mankind
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Some Milestones of BBA
1980
Founded by a small group of concerned people as the first anti – bonded labour
movement in India – 15 yr old girl and 34 other bonded labourers rescued for the
first time
1983
Historic Supreme Court judgement on bonded labour – thousands freed by thecourt in one go
Debt Relief Campaign in Rajasthan to secure freedom and dignity of tribal people
1989
South Asian Coalition on Child Servitude (SACCS) – a network of more than 750
CSO – through the active participation of child labourers of Nepal, Pakistan andBangladesh assembled in New Delhi
Start of massive “Anti – Firecracker Campaign” in 10,000 schools in India
1992
South Asian Regional Meet at Mukti Ashram
Carpet Children Campaign in Pakistan and Nepal
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1994
Bharat Yatra (5000 kms from Kanya kumari to Delhi zigzag march against child
labour) Save the Childhood Year
First social labelling on Child Labour Free Carpet “Rugmark” launched
1998
Global March Against Child Labour across 103 countries covering 80,000 kms andparticipated by 7.2 million children, women and men
2003
Cocoa Campaign against child labour in Cocoa fields
2004Children’s World Congress on Child Labour in Florence
2009
Nepal March was organized to influence the enforcement of the fundamental right
to education, generate awareness among the educationists, policy makers, civil
society, general administration, potential parents and children, and envisageoverall impact on the education system in Nepal
All India Legal Aid Cell on Child Rights formed at Bachpan Bachao Andolan,
Central Office on a direction issued by Honourable Chief Justice of India.
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The Artist
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Kailash Kher’s
Kailasa
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A well known figure in Bollywood
and social activist in his own right.
Rahul Bose
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Gul Panag – Actor & Social Activist
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Venue – Talkatora Stadium
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Venue – Siri Fort Auditorium
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Dummy Stage Design
Design and layout subject to change as per the venue construct
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Event PR & Media Support
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Media Amplification
• Opportunity for your brand to be an integral part of
marketing and media campaign for the event through. –
-Since it is a charity event, media will cover it intensively
-High intensity online campaign for ticket sales, announcements
and event promotion
-Print campaign in newspaper daily.
-Electronic media campaign through TV & Radio.-Promotion on Various associates and partner websites.
-Outdoor advertising through hoarding.
-The logo would be present in the mail logo unit of event.
-Pre and post event coverage by a reputed PR agency.
-The event would be covered Live Online with over half a millionviewers in India and across the globe.
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Online Coverage
-L facebook Advertisement
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Other Online Coverage
L shape Facebook ad
Sponsored facebook storiesDedicated facebook page
Book my ShowTicket partner as well as cross web event promotion
using its space inventory.
Coverage in online news portals
LinkedinEvent promotion on Linkedin
Google Ad SenseSEO and Ad using google
Micro site at Yahoo and Eventfaqs.com and eventbrite.com
Email Blasts to 150000 working professionals across Delhi
SMS Marketing
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Publication Scm Inserts Schedule
Indian express 400 1 Pre event
Mail Today 200 1 Pre event
Delhi Times 600 1 Post event
Dainik Jagaran 600 2 Pre event
Print coverage
Other newspapers to carry event stories
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Cities/Cha
nnelsSecond age Spots No of Days Time Band
Total
Spots
RJ
Ment
ions
Delhi 98.3
Mirchi and
Big FM
15 5
8
Peak Time
80
Plus
RJ
ment
ions
15 5
8
Off Peak
Time
Radio
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PR Mileage
• Exclusive mileage through extensive PR coverage
-Pre and post event story in newspaper/magazine about the
charity event.
-Event listing in magazines and newspapers.
-Story on corporate social responsibility
-Continuous PR coverage with other events and association.-Confirmed visit by high profile celebrities and political leaders to
create media buzz.
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PRINT & ELECTRONIC MEDIA
EXPOSURE through PR
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Why Partner with
Masoomsave a childhood – musical concert
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Why Partner with Masoom
-CSR
-Your chance to give back to the society and those who needs
you.
-The Right Brand
-Masoom will be the premier show in association with
several media, community and corporate organization.
-It is a platform to be seen and discussed.
-It will widely covered by media and ROI investment would be
much higher in terms of branding and coverage.
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Sponsorship Details
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Presenting Sponsor Deliverables…
• Brand Mention as ‘presenting sponsor’ across all media
platform :
-Press release on the event
-Print advertisement for event announcement.
-Pre & post event spots on Radio.
-Event snippets on leading news channels.
-Electronic media campaign through TV & Radio-Outdoor media in Delhi.
-Special coverage on various popular social media platform
-Announcement of event on popular social pages.
-Brand presence as mentioned earlier
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…Presenting Sponsor Deliverables
-Logo Presence at all venue led branding as presenting sponsor.
-Brand presence in every announcement-Space at the venue to showcase products/services
-Branding of tickets
-Input on the décor and theme of the venue
-Other activation ideas mutually discussed with clients
-Option to give branded merchandise to every guest-First right of refusal for same category sponsorship for other
events
-Use of BBA association to showcase its CSR initiative
-Limited no of complimentary VIP tickets
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Investment : 20 lacs
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Associate Sponsor Deliverables
-Brand mention across entire media plan as described earlier
-Logo Presence at all venue led branding-Brand presence in every announcement
-Other activation ideas mutually discussed with clients
-Option to give branded merchandise to every guest
-First right of refusal for same category sponsorship for other
events-Use of BBA association to showcase its CSR initiative
-Limited no of complimentary VIP tickets.
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Investment : 12 lacs
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Co Sponsor Deliverables
-Logo Presence at all venue led branding
-Brand presence in every announcement and TV and printsnippets.
-Other activation ideas mutually discussed with clients
-Option to give branded merchandise to every guest
-First right of refusal for same category sponsorship for other
events-Use of BBA association to showcase its CSR initiative
-Limited no of complimentary VIP tickets.
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Investment : 5 lacs
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Brand presence would be for a period of 4-6 months across
all activities through one single association
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Thank You