b&b breaking news

KICKOFF!

Always

the sun !

BreAking newsB&B

International Season

Barcelona BerlinSeoul

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In January 2003, we moved to Berlin, because Cologne didn’t want us. All hard facts spoke con-tra Berlin: no purchase power, no urban fringe, a blank page. But Berlin instantly fascinated us, with its young and creative people, the Governing Mayor Klaus Wowereit, the art scene, but also the nightlife with its unmatched club scene.

We knew: people will love Berlin and gladly come.We were right, Berlin was a success right from the start. The fashion industry did not want a conventional trade show anymore; Cologne was dead, Berlin set from that day on. And everyone was happy to come to Germany’s new capital. BREAD & BUTTER grew at a spectacular speed.

In 2005 already, we had used up our capacities in the Siemens Kabelwerk in Berlin-Spandau. It was too cramped, too small, too many people — staying there was not possible.

Breaking news—AgendA 2015

A new tradeshow was born: BreAD & BUTTer — unconventional, different, out of thin air, somehow weird. selected brands, in an old industrial building, the »Dreieckige rund-bau«. This was something new. some were enthusiastic, others thought we were rather strange. we worked hard but also partied hard. we created a community. Many have good memories of the old days in Cologne.

Agenda 2015Our history began in Cologne in July 2001.

Left page

- Bread & Butter Cologne campaign

Right page:

- »Eckiger Rundbau« in Cologne, the very first venue of BREAD & BUTTER.

4 AgendA 2015—Breaking news

Barcelona became our second home. The venue, breathtaking, was the World Expo grounds from 1929 at the foot of the Montjuic. The historical halls, the Palau, the German Pavilion by Mies van der Rohe — all of them just indescribable. They all came, from Northern and Southern Eu-rope, the Germans, the French and the Italians. We rushed from one visitor record to the next. For four years, Barcelona was »ThE INTERNA-TIoNAl FAShIoN MEETING PoINT«. In 2009 we went back to Berlin, because this was what the fashion industry wanted. We got

Tempelhof, wow what a location! The historical airport Berlin-Tempelhof, the biggest coherent building in Europe and one of the world’s most famous monuments.

And once again we had huge successes. once again, we had caught the »perfect wave«. Near-ly all important brands were there. The fashion world celebrated Berlin. Everyone was happy that we had returned.With the support of the politics we signed a ten years contract [20 seasons] with Berlin for the

use of Tempelhof. I thought it would be good, af-ter years of wanderings, to finally settle down.

In these days, our 11th event at Tempelhof is taking place.

In the course of the past years, a lot has hap-pened, the strengthening of the vertical systems, the crisis, mainly in Southern Europe, online retail increasingly competes against brick and mortar retail, own stores of the brands, face-book, twitter, etc.

In 2005 we moved to Barcelona. A city full of energy and street life, young and creative, nearly like Berlin, but everything was a lot closer together.

Berlin, Barcelona,Berlin...

Left page, from left:

- BREAD & BUTTER Berlin campaign

- BREAD & BUTTER Barcelona campaign

- BREAD & BUTTER Berlin campaign

Right page, from top & left:

- B&B Luna Park Siemens Kabelwerk 2004

- The Fira Barcelona, B&B Summer 2007

- The B&B community in Barcelona, firmly in the grip of the 2006 FIFA World Cup

- The Raw Walk Trough: G-star fashion show at B&B

- BREAD & BUTTER Berlingold 1969 Rolls Royce. This right hand drive Silver Shadow was painted in champagne and many parts were customized with beatgold.

- Denim Designer Lunch at the Tempel of Denim, B&B Berlin Summer 2012

- Welcome to the B&B Community! The new honorary member in the squad of ring bearers: the Governing Mayor of Berlin, Klaus Wowereit

- Tip, Tip, Tip on the Tightrope – Janelle Monáe performance at B&B Berlin Summer 2010

- BBB Connect Opening Momentum, B&B Berlin Winter 2014

5Breaking news—AgendA 2015


From top:

- Ray Cokes greets the audience at the B&B Opening Party

in Barcelona in Summer 2008

- Klaus Wowereit, Karl-Heinz Müller, Jos van Tilburg

- Gerrit Voss and Marco Götz

- Carlos Ortega and Karl-Heinz Müller

- Custodio Dalmau, Jordi Hereu I Boher

Everywhere in Europe and the US, new big-ger and smaller trade shows and trading platforms pop up, everyone is fishing in the same lake in the competition for exhibitors and buyers. You can’t fight off the event or-ganizers’ newsletter flood.

You get the impression that all buyers are on the road to everywhere, there is down-right trade show tourism going on. But the same brands and collections are shown in all fashion cities.

The peak of perversion is if the same col-lection is shown in the same city at the same time at different trade shows. Based on the motto: Dear buyer, we will get you one way or the other, somewhere, if not here than there. But the orders are writ-ten later and later. Nevertheless, the goods should be in the stores on time for the start of season. It’s the story of chasing your own tail.

Exhibitors and visitors start questioning the trade show system: too much, too boring, ev-erywhere the same, too stressful, too regional, just not cool anymore — no one wants to spend hours in the cab or shuttle. People start to stay away due to that, they are sick of it.

on their hunt for content and ads, the textile trade press writes about every event, regard-less of its significance. This leads to further uncertainty.

For three, fours seasons, many people have increasingly been asking me: Karl-heinz, what’s next!!! Do something.

I have given answers, tightened our portfolio, open and loud considered including the end consumer, made extra efforts. But this is obvi-ously not enough.

The wish for a real change is in the air, I can smell it.

What’s next???

The wish for a real change is in the air.

AgendA 2015—Breaking news8

In January 2015, BREAD & BUTTER will take place in Barcelona, on our known, beautiful grounds. Early, even earlier than usual: from 8th–10th January 2015.

This makes BREAD & BUTTER ThE INTERNATIoNAl SEASoN KICK-oFF.

In summer, we will be back in Berlin, in our incompa-rable location, Berlin-Tempelhof.

I will announce the exact date, the tendency is towards an earlier one.

In the next years, we will move back and forth between Barcelona and Berlin, in winter at approx. 20°C in Bar-celona, and then back to the Berlin summer, true to the motto »always the sun«.

Barcelona and Berlin are BREAD & BUTTER’s home-towns, and the ideal metropolises for modern lifestyle and street culture.

And one more:

From 3rd–5th September 2015, BREAD & BUTTER will additionally take place in Seoul/South Korea. This event of course is out of competition against Europe. In Seoul, we want to bring together the top brands from Street & Urbanwear from all parts of the world.

We have thought a lot about which Asian city could fit to our brands and to BREAD & BUTTER. Seoul is the right one, definitely. Seoul is very young, progressive, hungry, independent, street life and there is real power, plus Seoul wants us.

makes Bread & BuTTer the International Season Kick-Off.

This!!!

Clockwise, from top & left:

- Palau Nacional, Barcelona

- Dongdaemun Design Plaza [DDP], Seoul

- Opening Party at Airport Berlin-Tempelhof, B&B Berlin Winter 2014


on 2nd May 2014, we signed the »MEMoRANDUM oF UNDERSTANDING FoR ThE IMPlEMENTATIoN oF BREAD & BUTTER SEoUl ShoW & MUTUAl Co-oPERATIoN« with the Mayor of Seoul.

on 12th September 2014, thus in two months, we invite all interested brands to Seoul in order to check the situation there. The Mayor of Seoul, Mr. Won Soon Park, will welcome all of us personally.

A lot of good news, I think. We’re working on the »GRAND SlAM«, everyone knows what this means.

Now we are in Europe’s two best cities, namely Barcelona and Berlin, and in Seoul/Asia. one city is still missing to complete the »GRAND SlAM«—of course we also have to go in yet another direction. The American continent is still waiting for us. WhERE???WhEN???

But for now, I wish you a successful BREAD & BUTTER BERlIN!

Best Regards,

Grand Slam.Barcelona, Berlin, Seoul...

Clockwise, from top & left:

- Pierre Morisset, Adriano Goldschmied

- Karl-Heinz Müller, Elio Fiorucci, Francois

Girbaud, Renzo Rosso, Jason Denham

- Daniel Grieder, Oliver Timm

- Stefan Crämer and team

- Walter Van Beirendonck

- Wolfgang Joop, Shauket Imam,

Klaus Wowereit, Karl-Heinz Müller

- Roland Mary, Karl-Heinz Müller

- Alberto Candiani and friend

- Arthur Hoeld, Andi Heep, Herbert Hainer,

Karl-Heinz Müller

Breaking news

BarcelonaSpring 2015

B&B

KIcKB&B

oFF



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Barcelona—Breaking news16

We are BBBack!always the Sun!

A holiday destination as a working place for the fashion industry. The popu-lar vacation spot turns into a versatile hub for fashion trends in young and dy-namic surroundings and boasts on top a one-of-a-kind nightlife experience. The fairgrounds are well known and a dream coming true; of an industrial, morbid beauty they completely suit BREAD & BUTTER’s philosophy. Herewith, the North-South axis is reanimated for the B&B community. We can’t to be the first to welcome you to a new Fall/Winter season. Here, in Barcelona. Més que a city!

Spanish Working climate

The Hives live

at B&B King Size

Barcelona

B&B Opening Ceremony

at Palau Nacional


Daumenkino

From the flavours seducing you at the Boqueria to the stun-ning views of Gaudís works—a visit to Barcelona makes it impossible to keep your mouth closed.Few cities can claim to be forever changing and reinventing themselves as much as the beautiful capital of Catalunya. It is this very fashionable quality that once earned it the nick-name »The Madonna of the Cities«.Barcelona honors this reputation by remaining a place of contrasts: a city where modern, vibrant youth roams along medieval streets and roman vestiges. It reminds one of a capricious woman that dons very few clothes to sunbathe at the beach, even less to enjoy the [in]famous nightlife and yet … wakes up early in the morning to wear a business suit like no other.

Forever different, forever the same and forever stylish. Comes as no surprise that BREAD & BUTTER couldn’t stay away. Thus we are very excited to pay a visit to our former home and yell :

Visca Barcelona!

19Breaking news—Barcelona

Visca Barcelona!

BBB Benvinguts a Barcelona!

»European sophistication and mediterranean lifestyle: a match made in Barcelona!«

LeLook

Mies van der Rohe Pavilion


Hot as Fira It’s packed, it’s loud, it’s inevitable — somos en la Fira de Barcelona!


The glorious return of BREAD & BUTTER to Barcelona calls for a place of in-ternational prestige closely related to the city’s fair trade tradition and of great importance in the European landscape. Enter Fira de Barcelona.

The history of the Fira goes back as far as 1888, but it was officially constituted in 1932. Since then, it has mirrored the ups and downs of Spain’s social, economic and business changes and served as a platform for innovation, economic promo-tion and international exposure.


Fira Barcelona

The location

AV. DE RIUS I TAULET

AV. D

E LA

REI

NA M

ARIA

CRI

STIN

A

PLAÇA D’ESPANYA

UPTOWN DOWNTOWN

Z.6

2.32.2

2.1 5

1 8

3

2.4

PalauB&B Opening

Ceremony

German Pavilion byMies van der Rohe B&B Special Guest[by invitation only]

ItalianPavilion

4


Size is KingB&B Areas

Its greatness is better explained in numbers:At the Fira de Barcelona, tradition and innovation create a combi-nation as perfect as …well…bread and butter. Nearly 100.000 m2 for BREAD & BUTTER BARCELONA! One of the city’s most re-markable buildings forms the backdrop of the tradeshow for selected brands — the Palau Nacional. The Catalan National Art Museum is located at the foot of the Montjuïc mountain and upside from Plaça d’Espanya. An imposing scenery and the marvellous panoramic view over the Avinguda de la Reina Maria Cristina with its fountains, up to the mountains on the horizon, await B&B visitors.

No fashion tradeshow without a runway! The Italian Pavilion is a splendid venue for runway shows where B&B brands will have the opportunity to organize a memorable show-off! An architectural star of its own is the Pavelló Alemany — the German pavilion built by Mies van der Rohe. Simple forms and extravagant materials form the perfect location for an exclusive B&B guest …

1 Young Fashion 15,624 m2

2.1 Superior Women 2.2 Womens & Menswear2.3 Design & agents [pre-built]2.4 accessoires & Gadgets 21,390 m2

3 luna Park ca. 20,000 m2

4 level 0–6 Sport & Streetlevel 7–9 l.o.c.K. 15,408 m2

5 Upcoming Designers 4,000 m2

8 Denim & contemporary Urban Wear 19,100 m2

Z.6 runway Shows 2,400 m2

total 97,922 m2

Shine as bright as »Goldelse«.Berlins’ Victory Column sits on a hall of pillars. For BREAD&BUTTER the most important pillar is the B&B community. The tradeshow for selected brands will always be held in the most extraordinary and visionary places of the world — but without its crowd it’s not the same. Airport Berlin-Tempelhof is another tremendous pillar where the B&B community celebrated 11 remarkable seasons — and there’s much more history to write here in the future. Let the Airport Berlin-Tempelhof shine in bright summer light!

BreakinG newS

BerlinSummer 2015

B&B

KiCKB&B

OFF



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28 Berlin—Breaking news

Berlin

Oh wonderful city of contradictions, where old and new, fast and slow, work and party, beautiful and ugly, stone and plastic, clean and dirty coexist peacefully most of the time —and when they clash, a tension is created that underlines its peaceful broad streets and beautiful old houses.Berlin, great city of »Berliner Schnauze« where you can say what you think and don’t waste your time on petty small talk, where random encounters with people from all over the world can lead to anything from a beer in the Eckneipe to new business ideas.This city is a city for artists, for creatives, for people who have time to enjoy the good things in life — and you know these are always free! Here, fashion is street, and street is the fashion. Berlin just makes you wear trainers, since high heels only get stuck in its pavement’s many cracks!

no downtown but hometown.

Berlin —

»Im Sommer tust du gut und im Winter tut’s weh«

Seeed

[»You give comfort in summer but hurt in winter«]

mural

by superblast

Torstraße Blockparty

© Ailine Liefeldt

Oranienstraße

© Paul Glaser


AirportBerlin-Tempelhof

»The mother of all airports.« lord norman Foster

31Breaking news—Berlin


Per Hakans

[blue suit]

Just as Berlin is the city of reinvention, the history of the Air-port Berlin-Tempelhof, this architectural jewel in the centre of Berlin, is a true symbol for reinvention: The old terminal was originally built in 1927 and under-went massive reconstruction in the 1930s. Under the name »Zentralflughafen Tempelhof-Berlin«, it quickly became one of the world’s busiest airports. The building complex was de-signed to resemble an eagle in flight with semicircular han-gars forming the bird’s spread wings, but construction was never finished due to World War II. All German civil aviation was halted on 2 September 1939. In accordance with the Yalta agreements, Airport Tempelhof was turned over to the United States Army on 2 July 1945 by the Soviet Union as part of the American occupation sector of Berlin.

If you’re not in,

you’re out!

33Breaking news—Berlin

A perfect MatchBerlin-Tempelhof

True symbol of reinvention

The Airport Berlin-Tempelhof became a symbol of international soli-darity as the starting and landing point of the Berlin airlift by the West-ern Allies. The airlift supplied West Berlin’s starving population from 23rd June to 12th May 1949 with vital basic commodities and food dur-ing the blockade by the Sovjet Union that had halted all traffic by land and by water into or out of the western-controlled sectors of Berlin. After air traffic at Airport Tempelhof ceased for good on 30th Octo-ber 2008 and Tempelhof could be used as an event location, BREAD & BUTTER took this historical chance for returning home in summer 2009.

Berlin Summer

BBBig Times


BBBerlinBusiness & Community

Be open to a visionary future!

The grounds of the airport impress and inspire exhibitors and visitors alike. The logistic preconditions of the c-shaped complex with its vast airfield and its spacious hangars are a perfect match for the needs of BREAD & BUTTER: The hangars are the ideal backdrop for the brands’ presentations: their con-crete floors, faint colours and industrial charm do not distract from the brands’ colourful stand constructions and collections. The airfield with its unparalleled panorama onto the horizon provides perfect conditions for BREAD & BUTTER’s matchless Luna Park: eat, drink and party with an astounding view!Although BREAD & BUTTER has always chosen historic buildings originally designed for completely other purposes than a fashion trade show, the rein-vention of the Airport Berlin-Tempelhof as home to the tradeshow for selected brands topped it all.

Mos Def

in concert

Airport Berlin-Tempelhof

in action

»You are the reason why we are different!«

Breaking news

SeoulFall 2015

seoul’s soul The up-and-coming fashion capital of Asia

As fast as PSY’s »Gangnam Style« anthem made it to the top of our music charts in 2013, the city has emerged as

one of the most hip — and most underrated — cultural capitals in the world. Cruise-line-proportioned

f lagships, architecturally bombastic headquarters, museums celebrating traditional houses to handbags,

haute and sizzling restaurants are all competing for the attention of its 10 million increasingly

aff luent residents. Welcome to Seoul!

YO

UN

GJ

UN

KO

O | I’M

KO

O

B&B

KICKB&B

oFF



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40 SEoul—Breaking news

Seoul CityFashionable intrigue of the Far East

South Korea never just copies Western styles but puts its own topspin on music, fashion, food and technology. The sidewalks of Seoul are one big fashion show. Both men and women dress to impress and boutiques, starring designs by local designers, flourish to the max. Trendy stores are featuring potpourris of quirky Korean labels desirously snapped up by young urban hipsters. For sure the Seoul Metropolitan Govern-ment has already picked up on that prosperous trend and designated Korea’s fashion industry as one of the city’s eight emerging industries to give strong government support and assistance. It’s about time for Europe to create a footprint on the Asian market. It’s time for BREAD&BUTTER SEOUL.

»Seoul is the right one. Seoul is very young, progressive, hungry,

independent, street life and there is real power, plus Seoul wants us.«

Karl-Heinz Müller

YOUNGJUN KOO |

I’M KOO

YOUNGJUN KOO |

I’M KOO


FloatingIsland

A breath-taking location

Islands in the Sun — appeal to everyone throughout the day and night with a stunning view of the river !

43Breaking news—SEoul

A true masterstroke of engineering, the Floating Island is the nation’s first artificially created island, located by the shores of the Han River in Southern Seoul. The unique venue, part of Seoul’s Hangang River Renaissance Project, aims to enhance riverside recreation areas and natural ecology. Shaped like a flower, the Floating Island comprises 3 linked islets, containing a convention hall, restaurants, shops and a floating stage called Media Art Gallery designed with a massive LED screen against beautiful Han River backdrop for multimedia shows and many other events. Wouldn’t this be the ideal location for the infamous B&B Opening Party? A city full of opportunities …


Dongdaemun Design Plaza[DDP]

Zaha Hadid Architects

45Breaking news—SEoul

Hadid’s masterpiece —a place for people of all ages and a catalyst for the instigation

as well as an exchange of ideas.


Early Arrivalof the future!

The DDP, designed by one of the world’s top-notch architects Zaha Hadid, has been envisioned as a cultural hub at the centre of one of the busiest and most historic districts of the city. It’s the world’s largest three-dimensional asymmetrical architectural structure, representing the dynamism of the Dongdaemun area and the cultural vitality of the city. Hadid’s masterpiece is a place for people of all ages and a catalyst for the instigation and exchange of ideas and a place for new technologies and media to be explored. The fluid design encourages the greatest degree of interaction between the park and the people of Seoul. After the Grand Opening on 21st March 2014, at this unique and new attraction of Seoul City, more than 2 million visitors enjoyed a variety of exhibitions, the Korean fashion week and events as well as they exchanged and shared cutting-edge information and innovative ideas on cre-ative industry and design. With a total floor space of 87.000 m2 encompassing 15 unique spaces and the pioneering architecture the DDP is the ideal setting for an international show as BREAD&BUTTER.

See you soon, in Seoul!서울에서 곧 다시 봐요 & 서울은 여러분을 환영 합니다

Epicentre for the Creative Industry

Inside Dongdaemun

Design Plaza

Seoul

Fashion Week

b&b breaking news

Documents

tra berlin

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