breaking reo news
DESCRIPTION
Breaking REO News and its group of local Breaking News sites provides REAL TIME coverage of the REO housing markets. Consumers benefit because most internet data on today's housing market can be 2+ months old, and Breaking REO News fills this void.TRANSCRIPT
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1
The Missing Piece on the Internet when Buying a Home
Picture: Blog.Voices.com
Patrick Kitano, Domus Consulting Group
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 2
What online resources do consumers use to buy a home?
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 3
CraigsList & Listings Search Engines
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 4
Automated Property Valuation Engines
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 5
And ComparableSales databases
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 6
What’s wrong with using Internet data to buy a house?
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 7
It’s old data, and often just wrong
Comparable sold data may take 2 months to be publicly
recorded
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 8
Buying a house and buying stocks are both significant financial commitments.
Here’s an analogy:
Picture: MajorlyEnglish
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 9
Would you buy General Motors stock based on months old data?
Picture: The Torque Report
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Consumers need the most updated news to pull the trigger on a stock transaction
Picture: Ticker Tape Digest
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 11
There are a lot of resources for breaking stock market news
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 12
But no one resource for breaking news on the housing market
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 13
A home is a huge investment
Picture: Boca Raton City Online
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It’s crucial to have complete Information to pull the trigger in this scary market
?
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 15
You want to know the sold data for neighboring houses when you make an offer
This similar house may have sold last week for $200,000
lower than your offer
But you would never know
until it’s too late
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 16
You want to know recent neighborhood trends
Several homes in the neighborhood may
have been distressed sales
But you would never know
until it’s too late
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 17
Who knows the details? Who is the Breaking News source on the housing markets?
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 18
The Real Estate Agent
Picture: Letsbuyrealestateblog.com
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 19
In particular, a real estate professional who can use the social media to broadcast Breaking News in real time to the consumer
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 20
Introducing Breaking REO News .com
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 21
Aggregating real time data on REOs
These are breaking news stories
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 22
Agents are trained to broadcast useful not spammy content
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 23
A Prototype Exists for Breaking Housing Market News in the San Francisco Bay Area
Developed by Domus Consulting Group
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 24
Breaking REO News can be broadcast by geography
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BreakingREONews will be positioned as a consumer resource
Picture: NBBTA.org
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BreakingREONews will be “cloned” across cities and regions, and owned and managed by real estate professionals:
BreakingREONewsAtlanta.com OCREONews.com SacramentoREONews.com VirginiaREONews.com FloridaREONews.com
(For a limited time, Domus Consulting Group offers the Breaking News template to its clients free to use for their own hyperlocal market.)
Picture: NBBTA.org
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 27
BreakingREONews connects consumers with “broadcasting” agents
Picture: NBBTA.org
She knows what’s going on, let’s call her
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 28
So what’s in it for the real estate agent participating in Breaking REO News and its hyperlocal sites?
It’s about marketing!
1. Enhanced online presence
2. Display local market expertise
3. Position themselves as a “Real Estate Reporter” for community presence
4. Twittering Breaking News easier than blogging
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
1. Find Breaking News conversations easily
2. Simple log-on with Facebook Connect
page 29
Breaking REO News.com will be simple to use
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
1. Real estate agent “reporters” are trained on local reporting
2. Content is based on facts, and broadcast to foster online conversation between agent and consumer
3. No spam, or overt sales pitches allowed!
page 30
Breaking REO News.com will broadcast journalist quality content
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 31
Breaking REO News.com will have sponsors
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
1. Go-to consumer resource for breaking housing market news
2. Filtered, accredited “reporter” corps. No bozos, spammers or sales pitches.
3. Replicable across all cities and regions
page 32
Why Breaking REO News.com will be a unique, compelling property
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 33
Thank you PKitano (at) gmail.com
@pkitano
Patrick KitanoDomus Consulting Group(415) 320-2844
.