bazza design case study automotive wireless charging station

Case Study: Automotive Wireless Charging Station


Design Research

Concept Development

3D Design Modeling

Color Rendering

Program Management

Project Brief:Fulton Innovation (a division of Amway) was looking for someone to help coordinate the look and feel of a show property they planned to build and display at the Consumer Electronics Show in January of 2011. Bazza Design was selected to help coordinate the design and integration of Fulton’s e-coupled wireless charging capability into automotive instrument panel. Working along side of Fulton’s engineers and model makers Bazza Design defined and refined a wireless charging station for use in a Tesla Roadster. Using Fulton’s patented wireless charging technology Bazza Design developed a linear unit that conveniently fit into the storage rail that was part of the instrument panel. The charging station could fit just about any sized phone or MP3 player in one compartment and a Bluetooth ear bud in an adjacent compartment. The feature, when paired with wireless charging devices like cell phones and or i-pod like products, allows for easy charging of a device without plugging it into a wired scenario.

Work performed for Fulton InnovationPrinted with permission by Amway


Research

Tesla Roadster measurements and details were documented for the research phase. With no CAD data, eventual 3D would be created from hand measurements, and adjusting of 3D on the fly from quick 3D printed models.

Concept Illustrations / Form Studies / Feature Layout in variation


Concept Development

2D Illustrator work was generated to show context and variation of form and features.


Concept Refinement

Additional 2D Illustrator work was created in variation, from selected designs in the previous phase.


Concept Refinement

Surfaces were created and evaluated by creating 3D prints of the model for a fit check into the vehicle rail.

Visual Gaps were identified and revised in the 3D model

3D Rendering / Final Surface Release to Prototype


3D Release

A final 3D model was created and handed over for creation of the physical prototype.


3D Release

Photo Realistic Renderings


Finalization of Prototype

Working Prototype of the design installed at the 2011 CES show in the Fulton Innovation booth.

Contact Information

Bazza Design LLC

Barry Hutzel – Principal / Owner

2058 Breeze Drive Holland MI 49424

www.linkedin.com/in/barryhutzel/

[email protected]

bazzadesign.com

616 335 0219