bay js linked in pp
TRANSCRIPT
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Bay Jobseekers NetworkLinkedIn Presentation
David Saunders
&
Ray Galvin
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Agenda
WhyHow to get startedBuilding your profileDo’s & Don’tsSearchesConnectionsGroupsLinkedIn ApplicationsReferences
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Why
Managing your online professional identity Brand “YOU”
Networking (who you know – who knows you!)
Finding people & gathering Knowledge to achieve your goals
Staying informed about your contacts and industry
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Why
70 Million users
1st, 2nd, 3rd degree connections
Older workers – shows embracing technology & tools
Companies using LinkedIn to recruit vs. Monster/Career Board/etc.
Every Fortune 500 company has a presence on LinkedIn, as do their officers.
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Demographics of Social Media
Erik Qualman and/or Karl Fisch & Scott McLeod
Time to reach 50M people:Radio - 38 yrs.TV – 13 yrsInternet – 4 yrsiPod – 3 yrs.Facebook – 2 yrs.
If Facebook were a country it would be the 4th largest country on the planet.
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How to get started
Professional email address
Join LinkedIn
Free vs. premium?
Professional picture
Resume
Contacts
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Join LinkedIn
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Professional Headline
Industry
Network Update
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Building your profile
Importance of 100% - what is 100%?Recruiters won’t look at you if you are
below 100%. Boosts search rating.Expands network of who knows you.
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What is 100% completed profilePicture
Current employer
2 past employers
3 recommendations
50 connections
Education
Profile summary
Specialties
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Building your profile
Customize URL.
Like all communications, check spelling & grammar.
Network update
Notes section
Who’s viewed your profile. (on the home page)
Add LinkedIn URL to business card
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Do’s & Don’ts
Profile Picture – have a current, professional one
Summary – make it catchy; this represents your personal brand
Bio – be complete and accurate (everyone can read it)Get your own personal URLMake sure profile is publicInclude keywords to boost search
optimization
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Searches
People
Jobs
Companies
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People Search
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Job Search
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Company Search
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Connections
What’s a LION?
Only connect with those you know.You don’t have to accept an invitation
Personalize your invitations
Don’t just accept an invitation, comment back to the invitee.
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Connections
Be willing to recommend someone & to ask for recommendations
Stagger recommendations
Be willing to connect 2 connections
IDK (“Should you choose not to connect, no worries, simply archive this message instead of the dreaded I Don’t Know button”)
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Groups
645,000 groups
Join targeted groups to enhance search resultsIndustryVertical (industry you’re targeting)Local & areas you want to buildProfessionalParallel (same target audience)
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Groups
Show only those that are relevant to your search
BE ACTIVEPost quality discussion topics – thought
provokingPost quality answers/responsesCreate a short & sweet signature – name,
website, 3-5 words about what you do
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LinkedIn Apps
Reading List by AmazonShows what you’re reading, want to read, have
read and possibly recommend
WordpressIf you have a Wordpress blog, will automatically
synch with your LinkedIn Profile
SlideShare or Box.netPost presentations or other files
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LinkedIn Apps
EventsShows what you & people in your network are
attending
Company BuzzAggregates mentions of a company from Twitter
Tweeter IntegrationAggregates anyone in your network who has a
Twitter account
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ReferencesLinkedIn Learning Center: http://learn.linkedin.com/
LinkedIn Blog: http://blog.linkedin.com/
Linked Strategies: http://www.linkedstrategies.com/blog/
Mashable: http://mashable.com/?s=LinkedIn
How to Use LinkedIn In Your Jobsearch: http://www.booleanblackbelt.com/2009/07/how-to-use-linkedin-in-your-job-search/
Jobseeker’s Guide to Online Networking & Using LinkedIn: http://www.career.sunysb.edu/files/Job%20Seeking%20&%20LinkedIn.pdf
How To Really Use LinkedIn: http://www.how-to-really-use-linkedin.com/en-home.html
Social Media Leaps: http://www.socialmedialeaps.com/
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Bay Job Seekers
Thank you for your time.
David Saunders
&
Ray Galvin